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 Dusit Thani Lake View Address : El Teseen Road, El Tagamo El Khames Date : 29 September 2010 Time : 9:30 am to 6:00 pm Dress Code: Casual |
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 Managing Director UM - Cairo |
| Dina Hashem currently the Managing Director for UM Cairo, part of the biggest communication network in the middle east, started her career 14 years ago in DDB Needham and then Leo Burnett focusing on establishing a career in advertising, yet in 2003 she decided to move to the other side of the coin and she moved to media as a media director in Starcom Cairo and from there she moved to her challenging role as the MD of UM leading its growth to become a leading media agency in Egypt |
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 CEO & Co-Founder of Digital Republic |
| Karim’s expertise lies in all that is digital - with over 13 years experience gained in mobile and ICT, coupled with solid marketing and branding expertise, he has an impressive track record of successful delivery of complex and innovative technology and marketing solutions. Karim has pioneered the mobile internet from its inception in 2000 with Vodafone Global based in London, and managed the delivery of the first 3G network with Vodafone Egypt in 2007. Notably, Karim championed the creation of the mobile advertising industry in Egypt - launching one of the first comprehensive mobile advertising portfolios in the Middle East in 2008. Lastly, Karim Co-Founded Digital Republic, an innovation-led creative Digital Advertising Agency based in Cairo and Dubai. He has held senior positions in multiple industries Worldwide including: Vodafone Group; Lucent; Maersk; Hilton Group; and SODIC. Karim is a UK Chartered Electronic Engineer and has an MSc. from the University of Leeds. |
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 Head of Digital – UM, EMEA |
| James has over 18 years experience in media spanning both digital and offline channels. After gaining a degree in maths and economics He started his career at CIA media solutions Manchester before leaving to help start up the media business north (now Mediacom north) In 2000 he headed south joining aegismedia as the planning director for carat interactive In 2005 he cofounded Diffiniti which quickly became the UK’s leading digital independent with clients such as sky and Aviva. More recently in mid 2009 he founded a new company, aegis media labs for aegis before agreeing to join UM as head of digital for EMEA, in early 2010. When not working James likes to spends his time between his young family , supporting Manchester City Football Club and Training and competing in the martial art of San Shou. |
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 Regional Manager - Google |
| Wael Fakharany is the Regional Manager of Google in Egypt, and North Africa. Wael is an experienced business and corporate leader with a history of creating, delivering, and leading profitable groups of businesses, projects and investments and delivering sustained high growth in challenging, sensitive contexts. Key Interests / Passions Egypt, Middle East, Start-ups, Success, Excellence, Venture Capital, Investment, High Tech, Leadership, Globalization, Finance, Emerging Markets, Business Incubation, Arabic Literature, Entrepreneurship, Global Capital Access, Cinema, Astrology, Tennis, Football, Reading, Public speaking, 80’s Music, Writing poems, Recording world events, History, Playing Bridge, and community services. Career Highlights Since his 1989 graduate from Ain Shams University Engineering school, Fakharany worked in the Technology sector in Egypt and across the Middle East and maintained a steady and upward mobility in his career path, earning the respect of his colleagues and superiors. 1. Regional Manager Google Egypt, and North Africa 2. Founder & Shareholder (Wireless Dynamics – Network Dynamics). 3. Group Ceo, Ematac Group 4. Reginal Managing Director, 3Com Middle Eas & North Africa 5. Channel Manager – Sun Microsystems Egypt/Levant/NW Africa 6. Sales Manager –Oracle Egypt 7. Account Manager – IBM Egypt |
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 Managing Director, Emerging Markets – Nielsen Online. |
| Diego, 39 years old is in charge of the expansion of the Nielsen Online activity across all Europe, Middle East and Africa Region, Diego has a broad experience in the online environment, starting with ASP projects in 1997 and moving in the web analytics and audience measurement in 2000, he has been deeply involved in the establishment of the Spain internet measurement system. He was also the Country Manager for two previous internet web analytics and audience measurement companies, and before that held different positions on different software companies. |
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 Managing Director, TE Data |
| Ahmed Ossama was appointed Managing Director at TE Data since 2008. Ahmed has been with the TE group since 2003 as TE Data’s Product Marketing and Government Affairs Director. Before that, Ahmed co-founded Site Information Consultancy, an Internet application development company in 1998 that was later on acquired by Pyramid Technology in 2000, where Ahmed worked as the ISP Operation Manager until 2003. Before that Ahmed joined InTouch Communications Services in 1996 as a Systems Engineer, where he participated in building the infrastructure of the first ISP in Egypt and later on became the Operations Manager. Before that, Ahmed worked in IBM Egypt as a software engineer. Ahmed holds a B.Sc. in Computer Science and a Minor in Electronics from the American University in Cairo. |
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 General Manager, Egypt, Libya, Sudan -The Coca-Cola Company |
| Throughout his 22 years of experience in the North African region and the Gulf area, Omar has held a number of positions of increasing responsibility in the field of marketing, operations and general management in the fast moving consumer goods field. During his tenure at Coca-Cola, he has increased investment, launched new products and completely revamped the marketing strategies resulting in significant volume growth for The Coca-Cola Company’s brands. Omar holds a B.A. in Political Science from the American University in Cairo. |
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 Manager of Digital & Direct Communication - Mobinil |
| Rania El Bakry was born in Cairo, Egypt. She received her school education in Cairo and Riyadh, Saudi Arabia where she had a chance to grow in a cosmopolitan environment with a wide range of nationalities. El Bakry received her university education at Mount Saint Vincent University in Halifax, Canada where she acquired a Bachelor degree in Public Relations (BPR). She then pursued a Masters degree in Journalism and Mass Communication at the American University in Cairo. El Bakry began her career in television in Canada where she joined CanWest Global Television, Canada’s largest independent television station, in the field of sales promotion. She then moved back to Cairo to join the country's leading mobile service provider, Mobinil. In her 12 years in Mobinil, she worked in various areas within the company ranging from public relations & events to corporate sales support to strategic marketing and finally to digital communication. She currently holds the position of Manager of Digital & Direct Communication within Mobinil. El Bakry has been and continues to be an instructor of media writing and media fundamentals with the undergraduate program of Journalism and Mass Communication Department of the American University since Fall 2001 and in the graduate diploma program as well. She is also a collegiate member of the International Public Relations Association (IPRA) and continues to be involved with the Metropolitan Immigrant Settlement Association (MISA) in Canada. When she is free, Rania enjoys reading, travelling and yoga. Rania is a published author with a chapter on The Contingency Theory of Accommodation in Public Relations and its Applicability to the Telecommunication Sector in Egypt in a book entitled Mass Media Research: International Approaches published by the Athens Institute for Education and Research (ATINER) in 2006. |
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 founder and Managing Director of Sarmady Communications |
| Con O’Donnell is the co-founder and Managing Director of Sarmady Communications, a pioneering digital media and marketing company, now majority-owned by Vodafone. Sarmady is Egypt’s undisputed leader in digital marketing know-how; leading in innovation, excellence and service. Con was the creator of the Total Digital Communications (TDC) concept, the backbone of Sarmady’s digital marketing services. Con has spent 16 years in Egypt and has been at the forefront of digital Arabic content creation in the country, including web, mobile internet and mobile applications. He is passionate about digital convergence, and the impact this will have on the economy of Egypt and the lives of its citizens |
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 Head of Marketing - MENA, Google |
| Wael Ghonim is the head of Marketing in Google's Middle East and North Africa. He is responsible of driving the growth of Google products across MENA, evangelizing Internet and help growing the Arabic content online. Wael is an Internet expert who have been contributing to the growth of the industry in the Arab world for the past 12 years. Before joining Google, Wael was the GM of Mubasher.info. He started up the operation and led a team of more than a hundred professional to what became now the leading Arabic financial portal in the Middle East serving more than a million regional investors. Prior to that, he worked as the Marketing & Sales Manager for Gawab.com, and founded one of top visited Arabic websites in the region. Wael advised and consulted with many Internet portals and startups in MENA. His biggest passion is the Arabic language, and he works hard to add a significant value to over 350 million people living in the region. Wael received his Bachelor degree in Computer Engineering from Cairo University, and holds an MBA from the American University in Cairo. |
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 Managing Director Hug Digital |
| Summary A passionate, strategic Communications Expert with 12 years experience both client and agency side in Europe and GCC. Experience on major brands such as Nestle, Unilever and KFC. A digital thinker who has helped build a leading agency network across the GCC, won major accounts such as Etisalat/Mobily 2009 & upgraded the media and digital ideas and innovations delivered in the region. Key Achievements in GCC (Historic)
Tim Baker – MD, Hug Digital
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