Author: Alaa Tarawneh

Ever wanted to see a specific detail in a photo or a video on Instagram, and tried to zoom but can’t? Today, Instagram has rolled out a new feature on iOS which allows users to  zoom on photos and videos in the feed, explore tab and on profiles.

Android users will have to wait to get this update, as Instagram said that it’s rolling out for Android in the coming few weeks.
Thanks Instagram for listening to people’s feedback and implementing it. It’s never too late for improvement.

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Instagram has announced the launch of its free built-in dashboard, full of data and insights, to help brands and small businesses understand how their photos and videos perform and what customers admire the most.

With the new business dashboard, brands and small businesses can see organic impressions, reach, and engagement and when customers see posts and compare those stats with the prior period.

Along with the new dashboard, Instagram also introduced the ability to migrate to a business profile and choose how you want your customers to get in touch with your business: call, text, or email with a tap of the contact button and get directions. A Business profile also unlocks access to insights and the ability to promote.

Another big news, Instagram is changing the way businesses advertise on the platform, as you will be able to promote already posted content from inside the Instagram app, unlike the current situation as you must promote using Facebook ads manager/power editor, with the new update, you will be able to choose targeting, call-to-action, budget, start and end time of the advert without leaving the Instagram mobile app.

The new features will be available for a few countries, including the US, Australia, and New Zealand, in the coming months and will be available in all regions globally by the end of the year.

There’re 200K brands and small businesses advertising on Instagram since it opened for business in October 2015 – Said Instagram in a blog post; 60% of Instagrammers say they learn about products and services on Instagram, and 75% say they take action after being inspired by an Instagram post — like visiting a website, searching, shopping or telling a friend – Instagram added.

Everyday we see like, comment, share, click baiting posts on Facebook, which announced several times before that they’re taking such like click-baiting posts down and reducing its reachability. However, we’re still seeing some of them regularly.
Two photos that spread like fire across Facebook with no reason whatsoever, and broke the action baiting

Here are the photos, we don’t hold any responsibility for you to be angry from Arabs over this.

An image with an animated goalkeeper, asking people just to type 5 if they want to see the ball goes in inside the goal. The image got more than 347K comments on Facebook.

We don’t know why would 300,000+ people would write the comment “5”, do they really believe that something will happen if they wrote a comment on a jpg photo?

An image showing a cat over a hot girl’s boobs, asking people to comment with number “2” and the cat will disappear. Really? Over than 2.4M people commented on the photo with “2” to take the cat off the girl’s Boobs! Again, do people really believe that a jpg could be changed with a comment on Facebook?

The photo was removed by the owner after it got 831,000 likes, 2.4 million comments, 27,000 shares.

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YES! Lexus hoverboard is now real. Lexus made every child who was born in the 80’s dream’s come true.

Introducing the Lexus Hoverboard

https://youtu.be/7zTCgMPZRuo

The Lexus Hoverboard

Lexus Hoverboard SLIDE is the name of the 4th global campaign within the ‘ Amazing in Motion ‘ projects by Lexus to show Lexus’s other side in innovation, technology, and craftsmanship.

Lexus made a 30 years-old dream come true by creating a prototype Hoverboard as a part of their ‘Amazing in Motion.’

THE DREAM

In 1985 when the movie ‘Back to the Future‘ was released we saw things that we might never see ever because it is just a “Movie,” we saw the (Time machine car, Time machine train & the famous ‘Hover-Board.’

Back to the Future – HUVr Board

When everyone saw this invention, it was a mind-blowing thing, and many tried to make this happen over the past 30 years! And guess what?

What is Amazing in Motion?

Lexus wanted to move out and show its capability outside the sphere of creating a car to CREATE AMAZING  campaigns, which started with STEPS then SWARM STROBE to show Lexus’s other side when it combines technology with craftsmanship and design all in one. People were truly amazed at what is coming out of a luxurious Japanese carmaker.

More videos and images will be coming soon to show the making of and see the hoverboard in action!
Follow the Journey of Lexus Hoverboard using the hashtag #LEXUSHOVER.

Whenever we think what we see in movies is just for movies, something comes up to tell us that these ideas are not just imaginary!

A random tweet by a Saudi guy drove +300 brands in Saudi Arabia to engage with. People and brands created a dedicated hashtag to support Abdullah’s tweet. Quickly, the tweet became one the most successful advertising/marketing campaigns in Saudi Arabia! So what’s unique about Abdullah’s tweet to make all that noise?

The Booming Tweet

Abdullah Al Subayel Tweeted the below On May 26th at 6:02 P.M. The tweet received +5800 Retweets and +970 Favorites, but that isn’t the case!

وقت اللياقة لو يتحمس فتح بحوشنا

— عبدالله السبيّل (@le_Abdullah) May 26, 2015

Brands in Saudi Arabia Discovered the Opportunity

The Account “Fitness Time” was the first brand to engage, they replied to Abdullah asking him to provide them with the location of his Backyard.

@1Le_Abdullah مرحباً أخوي عبدالله،

ممكن لو تكرمت تزويدنا بموقع ومساحة حوشكم

— Fitness Time – وقـت اللـياقة (@FitnessTimeSA) May 26, 2015

Then, every single brand wanted to hijack the opportunity to promote their products and services.

Even Al Arabiya News Joined The Conversation

The era of direct advertising isn’t working with people, that what social media proved over the last 8 year. If you are on social media to promote your products in a traditional way, you’re mistaken. You need you listen more and discover opportunities by yourself. Get engaged quickly and the most important “Smarty” to win the heart and the mind of your customers. It’s social media gentlemen.

Responsible leaders hold their governments accountable. Dubai Ruler set an example for Arab leaders on Twitter, giving his officials a 1-month ultimatum to finish the Smart Government project on deadline.
HH Sheikh Mohammed quoted one of his old tweets today, published on May 22, 2013:Screenshot from Dubai Ruler’s official account on Twitter.

Dubai Ruler Tweet translation:

“I would like to remind my fellow officials of a tweet I published two years ago. Our meeting is next month to see the results of their work.

We gave government entities two-years to finish the Smart Government project, promising officials who don’t achieve targets with a farewell party at the end of this period.”

HH took social media to a whole new level, transforming Twitter into an official platform where governments are held accountable publicly in the digital sphere. His action proves that words on the Twitter count.