Giving to charity is becoming easier and more accessible to Egypt’s shop goers through a new donations card introduced by Waslet Kheir.
Kart El Kheir (Charity Card), which comes in a range of colors associated with multiple monetary values, can be purchased from supermarkets, pharmacies like El Ezaby, and a number of pastry shops like Nola Cupcakes. Waslet Kheir aims at providing a unique service that helps givers donate instantly, whenever and wherever they want.
Former England captain David Beckham made it to the “Remain” camp, with a statement comparing staying with European Union to Manchester United winning formula. The statement has generated over 30K tweets by people with and against the decision. Beckham’s statement in support of Britain remaining in the European Union comes days ahead of EU referendum – Published on Stronger in Europe Campaign early this morning.
People reactions weren’t as good as the press release, as British people started to criticize Beckham. We’ve collected some of the most discussed ideas, @daiisyemm tweeted ironically, “David Beckham’s spoken!! We must blindly follow (the well known political expert).”, while Roddy Piper is wondering if David Beckham has ever tried to get his kids into a State School in the UK, or a GP appointment. No? Thought not. he ended his tweet with #VoteLeave. Sh An Khan confirmed the same idea “David Beckham is backing remain. He won’t have any problems with finding a house or rising prices, school places for kids, NHS waiting times”
https://twitter.com/voyevodin/status/745256586835271680
https://twitter.com/daiisyemm/status/745249825214636032
https://twitter.com/MANUTDTILLWEDIE/status/745249717672632320
David Beckham is backing remain. He won't have any problems with finding a house or rising prices, school places for kids, NHS waiting times
— Sh An Khan (@KAHINJ) June 21, 2016
On the other side, UK’s PM David Cameron quoted Beckham in a tweet saying “David Beckham is clear, we should be facing problems of the world together and not alone.”
David Beckham is clear: we should be facing the problems of the world together and not alone https://t.co/oRuRB4PZgq pic.twitter.com/aDHdrlhZ1O
— David Cameron (@David_Cameron) June 21, 2016
“I’m passionate about my country and whatever the result of Thursday’s referendum, we will always be Great. Each side has the right to their opinion and that should always be respected whatever the outcome of the European Referendum.
I played my best years at my boyhood club, Manchester United. I grew up with a core group of young British players that included Ryan Giggs, Paul Scholes, Nicky Butt and the Neville Brothers. Added to that was an experienced group of older British players such as Gary Pallister, Steve Bruce and Paul Ince.
Now that team might have gone on to win trophies but we were a better and more successful team because of a Danish goalkeeper, Peter Schmeichel, the leadership of an Irishman Roy Keane and the skill of a Frenchman in Eric Cantona.
I was also privileged to play and live in Madrid, Milan and Paris with teammates from all around Europe and the world. Those great European cities and their passionate fans welcomed me and my family and gave us the opportunity to enjoy their unique and inspiring cultures and people.
We live in a vibrant and connected world where together as a people we are strong. For our children and their children we should be facing the problems of the world together and not alone.
For these reasons I am voting to Remain.”
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The Prime Minister David Cameron sends his greetings to all Muslim communities for the holy month of Ramadan, in Britain and around the world.
It’s the holy month of Ramadan – a time when mosques open their doors, community centres welcome in their neighbours, and even churches and synagogues offer up their spaces as Muslims break their fasts – and people of all faiths and none are often asked to join.
Coventry Cathedral is holding its own multi-faith iftar. In Manchester, they’re combining an iftar with England’s European Championships appearance. And homeless shelters up and down the country are holding ‘Iftars with the Homeless’.
Of course, fasting is what comes to mind when we think of Ramadan. It’s part of the month that really puts Muslims’ faith to the test – especially during these long, warm days.
But there is much more to it.
There is all the energy and money people donate to those who are less fortunate and all the extra time spent in prayer and contemplation.
Uppermost in all our minds this Ramadan are those whose lives have been torn apart by the twin evils of Assad and Daesh, all those families spending this holy month in refugee camps mourning loved ones; yearning to go back to school or work; wondering when they’ll return home again.
Our thoughts – whatever our backgrounds or beliefs – are with them. And we must continue to support the people of Syria and the region, as we work towards a lasting political solution. Because that’s who we are as a country. We won’t walk on by. So this Ramadan, let’s renew our resolve to help those victims.
Let’s continue to come together for iftars and community events. Let’s celebrate the proud, multi-racial, multi-faith democracy we live in. To everyone in Britain and around the world – Ramadan Mubarak.
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A three-time world heavyweight champion and an Olympic gold-medallist, the legend Muhammad Ali has died Friday June 3, 2016, but his stances will remain to learn from and get inspired day over day.
Muhammad Ali was widely recognized for his role in fighting for civil rights. One of his famous stances when Ali refused to join the US army and fight in Vietnam War, April 28, 1967. What caused him losing the boxing license and being banned from fighting for three years.
“No, I’m not going 10,000 miles from home to help murder and burn another poor nation simply to continue the domination of white slave masters of the darker people the world over.
This is the day when such evils must come to an end. I have been warned that to take such a stand would cost me millions of dollars.
But I have said it once and I will say it again. The real enemy of my people is here.
I will not disgrace my religion, my people or myself by becoming a tool to enslave those who are fighting for their own justice, freedom and equality.” – Muhammad Ali
Ali was later arrested. After he made three separate speeches explaining why he won’t go to war because of his non-violent Muslim faith and membership in the Nation of Islam.
Rest in peace champion.
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When news of Arsenal’s interest in midfielder Mohamed Elneny leaked last December, thousands of enthusiastic Egyptians flooded the club’s social media space, generating more than 280k tweets and millions of Facebook impressions in three weeks.
Digital Boom analyzed the untapped potential of the club’s presence on the Egyptian social media sphere, providing three compelling reasons for Arsenal to hire a digital media agency in Egypt.First, let’s look at some facts.
It’s official! @ElNennyM has joined @Arsenal https://t.co/EXB8o9Fbu6 #ElnenySigns pic.twitter.com/DWHoBL7DtB
— Arsenal (@Arsenal) January 14, 2016
With a population of 90M, Egypt is considered one of the biggest countries in the Middle East and Africa region. There’re more than 40M Egyptian netizens, 27M on Facebook alone, 1.5M on Instagram and 1.4M on Twitter.
Arsenal’s Facebook page hit 100K new likes in less than 72 hours of announcing ElNeny’s GBP 7.4M 4-year contract, signaling a huge opportunity to grow Arsenal’s fanbase in the Middle East and win over La Liga and Premier League clubs.
Arsenal has only 1.9M Egyptian fans on Facebook, and the number is expected to skyrocket after Elneny’s transferEgypt has around 60M active mobile users, and only 40M of which are connected to the internet. Half of them use smartphones and the rest prefer featured phones.
With 40M phone users relying on featured devices, Arsenal has an opportunity to harness the revenue potential of SMS subscription content services which is financially rewarding (Check Chelsea’s case study).
Again, it’s a great opportunity to start distributing the club’s products to increase sales from the Middle East
Brands tend to partner with sports clubs who already have regional existence in the region.
So will Arsenal grab the opportunity and hire an Egyptian digital media agency?
In case you’re trying to access www.topsy.com and always get redirected to Apple support page, here’s the bad news:
Apple has shut down Topsy, the social research tool, which specialized in analyzing twitter data and other social media platforms. The tool delivers quantitive and qualitative analysis about any given hashtag/keyword in real-time like no other online.
Two years ago, Apple acquired Topsy for $200 million, in a move everyone didn’t figure out the reason behind. Since acquired, the tool wasn’t accepting any new paid subscriptions, but functioning all free with limited access to 30+ days historical data and some advanced insights. Yesterday, Topsy announced on twitter the last day of operations with this tweet “We’ve Searched out last tweet”.
We've searched our last tweet.
— Topsy (@Topsy) December 16, 2015
Apple didn’t release any statement to explain the sudden decision or if there’re any future plans for the social analytics tool, as well as there’re no media reports about the company’s intentions.
Topsy is one of the most efficient tools for social marketers, as it helps exploring historical data of any given hashtag/keyword, provides insights such as sentiment analysis, top influencers, tweets, posts, and videos in addition to buzz trend.
Homepage
#RIP
How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to improve the brand awareness, loyalty and sales?
Gloria Ceramic’s exceptional decision to produce 2016 collection before its time just because of a comment on Facebook, gives us a glimpse on how social media can empower brands with minimum marketing efforts.
It all started when a customer “Yassmin Sakr” left a comment on Facebook saying that “she went to Gloria Ceramic showroom to choose designs for her new house, however some of the chosen designs are from the new 2016 collection and will be released early next year, but she only has 2 weeks before she gets married.
The company responded traditionally stating that the new collection will be released between Jan and Feb 2016 with a decent apology. That’s ok! No problem
“Because social media is beyond traditional customer service”
In what appears to be an internal follow-up to the customer feedback. After 22 hours from the first reply, the company published the second reply asking Yassmin “the customer” to send her mobile number in a private message.
Next day, Gloria Ceramic replied to the thread confirming that they will exceptionally produce the chosen designs from the 2016 collection, alongside with a letter from the CEO wishing her a happy marriage. How cool is that?
Have something to add to this story? Drop us a comment.
Dressed in their elegant beige uniforms and red hats, Emirates airline hostesses walked into the soccer field’s center circle to deliver safety-like match instructions, leaving around 65k Benfica fans fired up ahead of the game.
Keeping up with the Benfica tradition, the Emirates crew demonstrated how fans should cheer for their team in the event of scoring a goal by raising the team’s red scarf.
Emirates signed a three-year sponsorship deal with the Portuguese club last May to join the list of top European football clubs sponsored by Emirates, including Arsenal, Real Madrid, AC Milan, Hamburger SV, Paris Saint-Germain, and Olympiacos FC.
Sham El-Nessim, or “Smelling/Taking In of the Zephyrs,” is an Egyptian national holiday marking the beginning of spring. It always falls on the day after the Eastern Christian ‘Easter’. Despite the Christian-related date, the holiday is celebrated by Egyptians regardless of religion, over time the holiday was settled on Easter Monday.
Egyptians used to celebrate Sham El-Nessim by visiting parks and zoos, going on picnics, eating certain foods (Salted and smoked Herrings, Fermented fish “Fesikh”), coloring and eating eggs.
Brands in Egypt used to take the opportunity to celebrate with Egyptians by presenting special promotions. After social media, almost all brands are building on the happy & fun atmosphere that Sham El-Nessim creates, it also became one of the country’s yearly competition between brands in different industries.
This year, we scanned the online scene in Egypt and came up with the following top engaging activities done on social media celebrating the Egyptian holiday Sham El-Nessim.
https://www.facebook.com/todohatozbot/photos/a.317098558351964.73970.159120180816470/875041269224354/?type=1
TODO team followed their advertisements line by making fun of TODO character being colored by his TODO friends because he forgot to bring the eggs for Sham El-Nessim occasion, however that wasn’t the most engaging part, but the way they managed fan’s comments were the most engaging one, they understand their fans and know well how to engage them positively.
Coca Cola around the world is celebrating 100 years since the first bottle was produced, and there’s no better occasion than Sham El-Nessim to to start celebrating 100 Farha campaign. Coca Cola decided to take this activation exclusively online, as they didn’t broadcast the music video in any TV channel up till, Coca Cola also uploaded a music version of Soundcloud to let fans download the song and enjoy Sham El-Nessim.
https://www.facebook.com/CloretsEgypt/photos/a.10150523586851941.397600.15293076940/10153217835751941/?type=1&theater
Sham El-Nessim is known by traditional food eaten on this day consists mainly of Feseekh (a salted Grey Mullet), smoked herrings, lettuce, scallions or green onions, tirmis or Lupini Beans, and colored boiled eggs, which cause mouth unwanted smell.
Clorets team in Egypt made it smart in language “Feseekh Terminator”, simple & attractive in the creative design, which makes a winning combination on social media.
https://www.facebook.com/etisalatmisr/photos/a.149674009666.112537.141606109666/10152990018859667/?type=1&theater
Etisalat Misr decided to engage their fans with a funny meme, capitalizing on their latest ADSL TV ad featuring two fishes who are discussing what’s around in a funny way. This time, the female fish said: “I’m so happy that Sham El-Nessim is coming on Monday this year”, the male fish replied ironically: “Sham El-Nessim is always on Monday, foolish!”.
https://www.facebook.com/video.php?v=928600100513529&set=vb.332839903422888&type=2&theater
Seastar is the leading salmon and herring processor in the Middle East and Africa. This year they decided to create a video on Facebook, positioning their smoked herrings as the most easier, safer, and delicious vs other Ringa suppliers in Egypt.
Viewers found it difficult to understand, that’s why they started to comment in a negative and questionary way, stating that the video is too short to understand the message, wasn’t funny and asking what is it about?
The video got a high number of views and shares on Facebook, which means that it succeeded to find its way to people in a way or another, however, it missed two things to make it almost a winning case:
1- Add something to the caption to summarize the video main message, that could make it much easier for people to understand and spread the needed message.
2- Leaving people to assume on Facebook wasn’t a good reaction, Facebook community managers have to reply fans’ comments, and check shares if people have negative comments on shares to clarify and simplify the message if they couldn’t get it.
This way SeaStar can deliver the message clearly, and increase the positive shares. In social media, you should educate your advocates, if you didn’t they will turn against you or influence others to mock you.
We tried our best to collect the most unique and useful activations from different industries, but we believe that this’s not everything, there’re many other brilliant ideas in Egypt and would appreciate if you share anything you might find useful with us. Thank you!
Happy Sham El-Nessim everyone 🙂
Copying someone else’s content is unethical but did you ever imagine that downloading a Youtube video and sharing it on your Facebook page could stop floods of donations from going to orphans?
A Facebook community page copied a social media awareness video which was created by the Prague-based Hayot Films video production studio as part of its #Likelife campaign, which has two main objectives:
The campaign video went viral after being copied by the Facebook page, which probably found it an opportunity to gain more views and likes out of this professionally executed video despite the disclaimer that clearly states the video’s cause. Stolen Facebook Video Views
“It’s sad that our video on Youtube is not getting enough views because it’s monetized on Youtube, and we wanted to give money from this for charity. We can’t control the Internet; not only does that Facebook page publish the video on their own page, but also on other pages. Our video was published in 3 languages on Youtube, and the summary already got about 40 000 views. Our goals were to show this video for more people to think about their social life and the second one is help for charity. The first one is ok; we already got more than 1,500,000 views (updated), the second one is not good. We really wanted to give money from monetization on Youtube for charity. We’ll see how much we will gain.”HayotFilms Reply
You always need to monitor your work online, check if someone copied it and didn’t give you the proper credit, or if that infringes your copyrights, so you can quickly contact the platform help desk to take down the stolen pieces and save your business from losing opportunities because of internet thieves.
We strongly argue HayotFilms to report trademark and content infringement using this form.