This year’s Valentine’s Day, a woman bought the new EA Sports FIFA 2015 game for her boyfriend, then she discovered that she did the wrong thing, as every woman thinks.
The girl expressed what inside her on EA Sports FIFA Facebook wall, however, EA Sports have made a strange reply on here. Check out below the original wall post and let us know if EA Sports should have replied differently & what should be the reply?
Why sport social media? The answer is simple; a larger and a quantifiable monetization stream. The most widely adopted business model for any sports entity is built on increasing the number of engaging fans, and make money out of it. The more fans they have, the more lucrative the sponsorship deals are. Therefore, when social media mania hit us, it was no surprise that Football clubs started to use social media to quantify their fans, and monetize.
Early this year, we’ve pin-pointed a gap & an opportunity for Chelsea FC in the Middle East market and especially after the transfer of the Egyptian player Mohamed Salah. Chelsea FC were quick to react and capitalize on the opportunity that was presented to them after the bombardment of its Social Media assets by comments of enthusiastic Egyptian fans eager to see their starlet to feature with such a prestigious club in Europe.
We have been following Chelsea FC building their case study in Middle East, attempting to identify their how they are building their fan base that later would become a very lucrative revenue stream. Chelsea started simply by introducing a Facebook page for their Arab Speaking community that was around 1.5 Million at the time presented by Mohamed Salah himself in a Video for the Arabic speaking fans. They shared Localized global digital content, in what we’d like to call ‘glocalization’, simply by translating their existing content they already shared on their global page, gaining more affinity amongst their new fans.
The second stage was building digital content only for their Arab fans, it started by a unique celebration of Mohamed Salah, the only available Arab player in Chelsea FC, by sending out their greetings and complied some of these greetings in a visual post that ended out with one of highest interactions. More than 20,000 likes with 473 shares of the post.
After its proven success Chelsea FC made sure not to miss one single relevant occasion without a proper greeting. It started with the Holy month of Ramadan, Fitr & Adha Feast, as well as Hijri New Year, generating huge buzz, and creating outstanding rapport between the club and the community. Many news portals shared Chelsea FC’s greetings adding to that buzz.
Following that, it was important for Chelsea FC to make this page about Chelsea FC rather than Mohamed Salah, so they decided to introduce the club history, achievements and statistics in an interactive and engaging infographics.
Numbers for the Arab fans on Chelsea Page more than doubled since the introduction of Chelsea FC’s Arab Facebook page last February reaching around 3.5 Million fans. About 2.5 millions of them are Egyptians, this encouraged the Egyptian telecom giant ‘Mobinil’ to sign a partnership deal with the blues to become its official mobile service provider in Egypt.
Chelsea improved their ranking in Egypt from 3rd to 1st (Jan – Dec) 2014 Egypt ranking has been improved from 7th to 2nd (Jan – Dec) 2014
Chelsea FC showed us exactly how to do it right, how to build, nurture, engage and monetize a community using social media. We believe that our market will witness more competition in that area, and we will be in for more interesting cases to follow.
Capitalizing on their recent partnership, now any mobinil customer can get a chance to attend Chelsea VS PSG in the UEFA Champions League, just send “9” in SMS to “1111”.
Screenshot from mobinil Facebook page
Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished moments.
The Television Copy (TVC) succeeded in portraying the phases mothers go through, emphasizing their endurance and sacrifices in the journey of life – from infanthood to adulthood.
The TVC shows mothers striving to make their families happy, successful and healthy. “Motherhood is not easy. But it is worth it,” Juhayna emphasizes in its TVC slogan.
Disseminating a meaningful and positive message, Juhayna’s smart approach cheers for the endless efforts exerted over the years by mothers. The TVC encourages moms to keep going, cultivating a sense of gratitude for mothers’ unconditional love, giving and generosity.
The campaign marked the launch of Juhayna Dairy’s Facebook page in May 2014 – a brilliant approach to establish a strong start on social media.
Juhayna branded all its social media posts with the cheering for motherhood theme using the hashtag #شجع_ماما, which encouraged gratitude and offered useful and inspirational tips for mothers themselves.
Although Juhayna Dairy earned +450K fans on Facebook and a decent number of interactions, it still hasn’t reached everyone. The company could have increased interactions with at least 1000% if the right broad social media plan had been implemented.
Social Media isn’t limited to Facebook and YouTube. There are so many platforms to generate buzz around a brand. Twitter, for example, mentioned the brilliant Juhayna Dairy TVC using the hashtag #شجع_ماما. But unfortunately, Juhayna Dairy isn’t active on twitter to set the stream on fire. There is a lot of potential on Instagram too.
Instagram, Vine & Keek are also potential platforms. People could be asked to share their precious moments with their mothers — Instagram photos, & short vines & keeks — to activate the brand’s campaign on different platforms.
Juhayna needs to adopt a deeper digital media strategy to seize future opportunities. A look at the company’s official website shows how difficult it to relate the website to any of Juhayna’s advertising efforts. Nothing could be found on current or past campaigns, which is considered a waste. The primary objective of being on social media is to drive leads to your website and build a stronger relation with your audience. Juhayna developed a successful campaign but it needs to develop the company’s website to be able to go beyond B2B and reach out to B2C.
The Egyptian MOI has announced that they will be monitoring the internet in Egypt, and especially the social networks like Facebook, twitter, and youtube in order to avoid, limit terror and violence arrangements over the internet, so that they’re developing a social media tool a long side with an agency from the UK.
social media tool to monitor the stream in EgyptPeople started to wonder, how they will do that? Do they really mean it? Many question came across and finally we got the below attached request. The request is directed to an agency in the UK, worked before with the UK government to monitor YouTube and Twitter for authorities in the UK after the violence took place months ago. Now the Egyptian ministry of interior has decided to use their efforts to develop a similar tool, to be able to implement a solid monitoring over the internet usage in the country.
Our question is, will they be able to meet such requirements? Read the requirement below and let us know your opinion.
So many brands in the world become scared when it comes to crisis online “especially on social media”, actually, they are afraid of their customers, so that their first action is to remain silent, but in fact they give the heat a chance to increase, without responding to what is being said about them online. Let’s see what Kebdet El Prince have done online to tackle rumors.
On 23rd of March, 2014, a strong case has come across, it’s really worth to share. An oriental restaurant in Cairo, Egypt called “Kebdet El Prince” faced fake news from big newspapers online, about the quality of their meat and that the owner has got arrested because of the defected meat, accordingly, the news spread online and the negative conversations started.
Nobody thought that a local restaurant can manage a social media crisis like that! Even big brands haven’t the courage to take the same steps like El Prince took to handle such negative buzz — Anyway, please let us show you what ElPrince have done online to tackle the situation and made a positive reaction about the crisis.
News spread through youm7.com & Al Masry AlYoum newspapers that Department of Public Prosecutions closed Kebdet ElPrince for spoiled meat. Quickly news spread over on social networks. Heat & rumors started to rise against Kebdet ElPrince.
Al Youm7 Rumor about Kebdet El PrinceWe won’t spend too much to explain how Kebdet El Prince managed the crisis, we will just share with you a quick and summarized take-outs by our friend & colleague Nehal Hesham “The Social Media Science Founder” which cannot agree more with.
Nehal Hesham Comment on Kebdet El Princekebdet El Prince has been dealing with their latest crisis in a way that is even better than best and top brands online do!
https://twitter.com/mahmoudmatter/statuses/447785158423613441
انا من مكاني هنا احب اقول : كبده البرنس خط احمر … بس خلاص
— Hossam Samy 🇦🇷 (@HossamSamy) March 23, 2014
People feedbacks on social networks reflect how good was Kebdet El Prince in managing that heat, HYG verbatim from what’s being said and how credible is Kebdet El Prince for their customers.
Now, we encourage brands to face their troubles online and be transparent with their customers, don’t fear what people say, if you’re not defected, go talk to your customers directly and don’t wait.
Chelsea has hired Kijamii, a Cairo-based digital media agency following the explosive growth rate of Egyptians invading the club’s Facebook page after Mo Salah’s move to the blues.
Few weeks ago, we advised Chelsea and other big four to start looking for digital media agencies from Egypt to communicate, engage, and promote the club in Arabic.
Mo Salah appeared in a video on Chelsea Facebook page announcing that the club will start soon communicate in Arabic on Facebook.
As we’ve mentioned in the previous study last month, Egypt has the most active Facebook users on Chelsea, Manchester United, Liverpool and Arsenal Pages and here you go the ranking one month ago as following:
big four in EgyptActually, we would like to thank Chelsea for the great step, this’s considered as one of the most quick professional actions, tells us how professional Chelsea’s online team is, and how wise their predictions to the future. Hiring Egyptian agency isn’t easy because the market in Egypt isn’t still mature to manage such big accounts, i believe that Chelsea went through a sophisticated market analysis to reach a professional agency here in Egypt. Now Chelsea has a huge opportunity to invade the Egyptian market and become the most loved big four team for Egyptians and oust Man UTD.
We encourage Arsenal, Man UTD and Liverpool to take the same step and start engaging in Arabic.
On Jan 23, Chelsea FC showed interest in the Egyptian player Mohamed Salah, who gained incredible popularity during his career with FC Basel. Since then, Chelsea’s Facebook Page has been suffering sarcastic comments in Arabic, with thousands of likes on each comment.
So, we decided to showcase what’s happening, from fans’ behavior and social media statistics to the impact on Chelsea’s digital presence and how the club can turn this into a commercial and branding advantage.
It all started when Chelsea sent the below tweet, announcing Salah’s official transfer to the blues from Basel.
First time in history, an Egyptian player joins one of the big four clubs in the most-watched league on earth, the EPL, English Premier League. That was a shocking yet great surprise to all Egyptians and Arabs.
Agreement reached with FC Basel for the transfer of Mohamed Salah. http://t.co/PwpJRF3agP #CFC
— Chelsea FC (@ChelseaFC) January 23, 2014
The spike comes in line with the London club’s announcement.
* Trend is based on Mohamed Salah keywords in Arabic & English on Twitter in the last 30 days.
Egyptians invaded Chelsea’s Facebook Page
Please share your thoughts with us in the comments box below or on Facebook or Twitter @adigitalboom.
On 15th Jan, the Sherine Ana Keteer album was released to be the Egyptian pop star’s official launch on YouTube and other social networks, including Facebook, Twitter, Google+, and Instagram.
Weeks ago, Sherine announced on the famous TV show Star Academy that “she has not yet launched her official channels on social networks, and there will be soon.”
The launch was substantial; however, still, there’s a lot to improve. I’ve analyzed and measured the overall social media efforts & performance on YouTube and Facebook since the big launch. Now, let us show you some good stuff and insights about the launch.
Sherine Abdel-Wahab joined Youtube in April 2013; since that time, she postponed any activities till mid of Dec 2013 as she uploaded a message from Sherine to fans, then two teasers full songs from her new album “W Meen Akhtar” and “Shokran Ya Shahm,” which was a successful tactic to introduce the channel to fans before the big launch – The two songs gained around 3 million views in the first two weeks.
Nogoum Records did great presenting the album on YouTube, giving a consistent, interactive design that made the album attractive to play more than once.
She joined Facebook in March 2012; she gained 2.3M fans by the end of 2013. As agreed, we will consider 2014 her official launch. So Sherine posted 23 posts on Facebook since 1st Jan 2014, all related to the new album “Ana Keteer.”
Sherine’s Facebook page received 117,000 new fans since the big launch; as a result of the exclusive launch and teasers during the month, people got convinced that it’s the official Sherine’s page on Facebook, but the increase wasn’t significant compared to the big launch. We will let you know why in the next paragraph.
Sherine’s Facebook page received 52K interactions since the official launch. As you can see below, it’s not consistent due to posting frequency and posts quality as well – Sherine’s team had to make better use of the big launch; however, they wasted the opportunity.
We’ve picked two posts as examples of the quality & wrong strategy. The left post should have been without a link, it’s already embedded, and you can direct people to it by just wording. The right post is about a concert in Oman; however, it’s the first day after her new album’s big launch, so you can see low interactions on the post, plus the post’s format is poor “no visual, stating text, & bad link embedding” plus is irrelevant to the time posted in and has nothing to do with the big launch which people are eager to hear more about.
The top 10 countries fans come from: Egypt comes first as Sherine’s origin is Egyptian. The strange thing is that Tunisia and North Africa are all among the top 10 countries, so she has an excellent reputation in North Africa and should perform more concerts for fans there!
Finally, we hope you enjoyed our coverage of Sherine’s new album and online presence. We would like to hear your thoughts and comments below.
Egypt was struck by a snowstorm for the first time in 122 years, bringing snow to Cairo and astonishing residents. Egyptians flooded social media with images of snow-blanketed locales.
The phenomenon topped global news, sparking political humor, amusing quotes, and comics. Major outlets like Mashable, Examiner, and Huffington Post featured the snow in Egypt. Brands also leveraged the event for customer engagement, while calls emerged to aid the homeless in the cold weather.
Trendsmap reveals the Arabic phrase for ‘Snow in Egypt’ is the top trending topic in both the Middle East and the US.
First-Ever Egyptian Snowman
Seeing snow in Egypt is remarkable, but it’s vital to extend support to the homeless in this weather.
Pepsi and Coca-Cola’s rivalry escalates with a sharp Pepsi Halloween ad, countered by Coca-Cola’s striking viral reply, both catching fire on 9GAG.
Pepsi launched the first volley, masquerading as Coca-Cola to declare, “We wish you a scary Halloween.” However, a thorough search of Pepsi’s global channels revealed no official release; the ad emerged from the creativity of users.
Coca-Cola’s retort was swift and witty, proclaiming, “Everyone wants to be a hero!” This clever comeback, too, wasn’t the work of Coca-Cola’s official platforms.
