Author: Dalia Khirfan

  • UAE-based financial literacy platform Verity secures $800K

    UAE-based financial literacy platform Verity secures $800K

    UAE-based financial literacy platform Verity has secured $800,000 in pre-seed round. Gearing for the launch of its family banking and financial literacy app in the Middle East.

    VentureSouq, Wamda, and Beyond Capital led the round. In addition to contributions from prominent angel investors.

    The Verity app is expected to be launched in the UAE before the end of the 2021. It enables kids and teens to learn how to earn, save, give, and spend money properly in a safe and secure environment.

    The platform combines a reward system which is a personalized prepaid debit card, with a familial connectivity; in order to make learning about personal finance both fun and experiential.

    Through subscription-based family plans, parents can create sub-accounts for their children, which they can monitor and control as primary account holders.

    Omar Al Sharif, Co-Founder of Verity commented: “When Dina, Kamal and I came together to form Verity, our mission was very clear from day one – to make the next generation more financially conscious and financially independent. Verity is built in the region and for the region, so it was important for us to create an app that encompassed our Middle Eastern culture and values, in addition to global citizenship.”

  • How to Write VP Strategic Growth Job Description?

    How to Write VP Strategic Growth Job Description?

    The right job description saves time, effort as well as budget, since it attracts qualified talents to your opening. It also boosts the brand recognition. Hence, it’s important to craft an effective job description for your talent acquisition efforts.

    Use the following template to build an effective VP Strategic Growth job description for your Linkedin job post or any free job posting website.

    Job Brief

    As a VP Startegic Growth, you will play a critical strategic role in growing and expanding business through identifying and taking advantage of market, industry and economic opportunities while mitigating risks.

    Reports to

    Chief Marketing Officer, CEO

    Main Responsibilities of a VP Strategic Growth

    Your responsibilities will include:

    • Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships
    • Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
    • Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
    • Ensuring consistent messaging that is aligned with the brand
    • Building win-win relationships with new and existing partners
    • Managing the marketing budget to drive sustainable bottom-line growth

    Key Requirements

    • You have a degree in Marketing, Business Administration or related field.
    • You have prior experience in a similar role with a solid track record of success.
    • You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
    • You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
    • You are highly goal driven and work well in fast paced environments.
    • You possess strong analytical skills and are comfortable dealing with numerical data.
    • You have excellent communication & interpersonal skills.
    • You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.
  • How to Write VP Marketing Job Description?

    How to Write VP Marketing Job Description?

    The right job description saves time, effort as well as budget, since it attracts qualified talents to your opening. It also boosts the brand recognition. Hence, it’s important to craft an effective job description for your talent acquisition efforts.

    Use the following template to build an effective VP Marketing job description for your Linkedin job post or any free job posting website.

    Job Brief

    As a Vice President (VP) in Marketing, you will lead your marketing team, and you will design, implement and monitor effective marketing strategies in line with your business goals and objectives.

    Reports to

    Chief Marketing Officer, CEO

    Main Responsibilities of a VP Marketing

    You will be responsible for:

    • Creating a marketing strategy and plan
    • Designing, planning and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness
    • Building brand awareness and generating innovative ideas to promote the brand/product
    • Creating content strategies based on the business objectives, category focus and audience segments through all channels (online/offline/social)
    • Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
    • Building a high performing marketing team and ensuring effective coordination with other teams
    • Managing and reviewing the marketing budget
    • Keeping updated on market trends & competitor strategies

    Key Requirements

    • You have a degree in Marketing, Business Administration or related field.
    • You have prior experience in a similar role.
    • You have good knowledge across marketing, including brand marketing, PR, content management, digital marketing & performance marketing.
    • You have excellent written & verbal communication skills and are comfortable dealing with the media.
    • You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.
    • You are a strong leader who has built, scaled and led high performing marketing teams.
    • You are a strategic thinker & problem solver with the ability to be hands-on.
  • How to Write ‘CMO’ Chief Marketing Officer Job Description?

    How to Write ‘CMO’ Chief Marketing Officer Job Description?

    The right job description saves time, effort as well as budget, since it attracts qualified talents to your opening. It also boosts the brand recognition. Hence, it’s important to craft an effective job description for your talent acquisition efforts.

    Use the following template to build an effective Chief Marketing Officer job description for your Linkedin job post or any free job posting website.

    Job Brief

    A Chief Marketing Officer (CMO), as a key member of the senior leadership team, you will lead the planning, development, and execution of an organization’s marketing strategy and advertising campaigns (online and offline) and initiatives.

    Reports To

    CEO

    Main Responsibilities of a Chief Marketing Officer

    You will work closely with the CEO and be responsible for developing marketing strategies in line with business objectives. Your responsibilities will include:

    • Creating a marketing strategy and plan in line with company objectives
    • Designing, planning and executing effective marketing campaigns in line with the strategic plan & determining metrics to measure campaign effectiveness
    • Building brand awareness and generating innovative ideas to promote the brand/product
    • Creating content strategies based on the business objectives, category focus and audience segment through all channels (online/offline/social)
    • Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
    • Building a highly efficient team of marketing professionals and driving effective coordination with other teams to ensure the smooth delivery of marketing initiatives
    • Managing the marketing budget

    Key Requirements

    • You have a degree in Marketing, Business Administration or related field
    • You have solid marketing experience including prior experience as a Chief Marketing Officer
    • You have a demonstrable experience in creating marketing strategies and implementing effective plans as well as managing a sizable marketing budget
    • You are a strong leader who has successfully built, scaled and led high performing marketing teams
    • You are data driven and possess good analytical skills
    • You possess excellent interpersonal and communication skills
    • You are a strategic thinker & creative problem solver with the ability to be hands-on when required
  • Egyptian E-grocery Rabbit Raises $11M in Pre-Seed

    Egyptian E-grocery Rabbit Raises $11M in Pre-Seed

    The Egyptian E-grocery platform Rabbit has successfully secured $11M in its Pre-Seed round. The deal was led by Global Founders Capital, Foundation Ventures, Raed Ventures, MSA Capital, and Goodwater Capital.

    Rabbit is an on-demand quick commerce company delivering groceries, cosmetics, electronics, and more under 20 minutes. It was launched in October 2021 by Ahmed Yousry, Walid Shabana, Ismail Hafezz, and Tarek El Geresy.

    The six-month-old startup is currently running four locations in central Cairo: Mohandeseen, Zamalek, Maadi, and Nasr City. It plans to expand it’s coverage into several major cities in the next 12 months and expects to be processing hundreds of thousands of orders per month.

    In addition, it plans to add a new fulfillment center every other week till the end of the year to cover a lot of major cities in the next 12 months.

    Rabbit has developed a huge geographical coverage by adopting hybrid delivery models built around hyper- localized fulfillment centers and a growing third-party supplier network.

    Rabbit’s short-time delivery (20 minutes) allowed the Cairo-based startup to develop a customer-driven approach in their product offering as Co-founder Ahmad Yousry elaborated  “Whatever the consumer wants under 20 minutes, we’re going to let the market dictate what we sell. We’re not limiting ourselves as a grocery player.”

    Rabbit has developed its operations to operate the entire end-to-end experience on its platform. With a live inventory tracking system in its warehouses, the Cairo-based startup creates swift and self-sufficient delivery processes equipping riders — some employed, some self-employed — with the necessary protective gear and technology to make timely deliveries.

    The Co-founder Ahmad Yousry highlighted “Consumer expectations have evolved significantly over the past two decades. On-demand has taken over the music, media, and transportation industries and we believe that on-demand retail is next. We are building a business with speed as a core part of the DNA, which is evident in how we operate and work. We measure things by seconds because ultimately, we are not in the business of retail or convenience, we are in the business of time.”

    Talal Alasmari, founding partner of Raed Ventures concluded “At Raed, we always look for world-class founders who have the capacity to be leaders in their industry. We believe that the founders of Rabbit, with their ambitious vision and extensive experience, possess the ability to lead in the Ultra-fast delivery domain, not only in Egypt but in the region as a whole.”

  • Jordanian Startup Eon Dental Raises $26M in Series B

    Jordanian Startup Eon Dental Raises $26M in Series B

    Jordanian dental tech startup Eon Dental has successfully secured $26M in its Series B funding round. The round was led by a large international MedTech fund along with Arab Palestinian Investment Company, otf Jasoor Ventures, Endeavor Catalyst, Spartech Ventures, and Bank al Etihad joined by existing investors Hummingbird Ventures and Silicon Badia.

    Eon Dental Technology

    Eon Dental, founded in 2011, is a full-service clear aligner company with a worldwide distribution network and reputation for exceptional clear aligner products. Eon combines high-quality manufacturing services with a comprehensive, clinician-centric software solution, enabling their customers to offer high-quality clear aligners, a great user experience, and fast turnaround times – all under the customer’s own brand.

    MENA Healthcare Industry Needs

    The Healthcare industry in MENA was one of the few industries to observe an instant impact from the global pandemic, reaching an all-time high in VC funding in 2020 growing 4x compared to the year before. This shed light on the need for Tech integration in MENA’s healthcare industries, where Egypt took the lead in most capital invested in Healthcare by Q3’21 with startups like pharmaceuticals marketplace Yodawy and IoT-integrated patient management solutions platform SoTech raising major rounds this year.

    A leading clear aligner provider to dentists and orthodontists in the MENA region

    Eon has also established a foothold in the clear aligner market under the Eon Aligner brand. This clinical insight and technological advancement is paving the way for one of the best white-label solutions for customers around the globe.“Since founding the company, we have been mission-driven to provide quality orthodontic solutions to our customers so that everyone has access to a beautiful smile,” said Qais Sabri, Co-Founder, and CEO, Eon Dental.

    “We are excited to partner with this well-regarded group of investors and we appreciate their support in advancing our mission to impact the lives of as many people as possible.” The OEM market is extremely underserved and Eon Dental has developed a flexible enterprise solution that offers compelling value,” said Eon’s lead investor.

    “Eon’s world-class innovations in rapid manufacturing of clear aligners and integrated clinical care solutions deliver a better experience for customers at a lower total cost. We’re excited to support this industry-leading team through the next phase of growth.”

    The startup will channel its newly acquired funds to fuel Eon’s next chapter, further advancing its manufacturing automation and clinical services capabilities, investing and innovating in its enterprise and clinical software solutions, and strengthening its commercialization and distribution.

    Ahmad Hanandeh, Jordanian Minister of Digital Economy and Entrepreneurship said “It is exciting to see a Jordanian startup mature an organization and make the transition to become a global player”. “Eon receiving regional and international investor recognition reaffirms what Jordan has to offer in terms of talent, capabilities and entrepreneurial spirit.”

  • Vodacom buys 55% stake in Vodafone Egypt

    Vodacom buys 55% stake in Vodafone Egypt

    South Africa’s Vodacom Group Limited has agreed to buy 55% stake in Vodafone Egypt. The deal captures growth in a fast-growing information communications and technology market.

    Vodacom operates in 7 countries including South Africa, Tanzania, the Democratic Republic of the Congo (the DRC), Mozambique, Lesotho and Kenya. With a mobile population of over 295.8 million people.

    Deal details

    The transaction values Vodafone’s 55% shareholding in Vodafone Egypt at €2,722 million on a debt free, cash free basis, implying a multiple for the last twelve month period ended 30 September 2021 of 7.3x Adjusted EBITDAaL and 12.2x Adjusted OpFCF2.

    Based on Vodafone’s 55% share of the net debt in Vodafone Egypt as at 30 September 2021 the total equity consideration is €2,365 million (the “Purchase Consideration”). Approximately 80% of the Purchase Consideration (€1,892 million) will be settled by the issue of 242 million new ordinary Vodacom shares to Vodafone at an issue price of ZAR 135.75 per share. As a result, Vodafone’s ownership in Vodacom will increase from 60.5% to 65.1%.

    The remaining 20% of the Purchase Consideration (€473 million) will be settled in cash3.

    Under the terms of the sale and purchase agreement, the cash element of the Purchase Consideration will be adjusted for any movement in the net debt and agreed working capital of Vodafone Egypt between signing and closing. As such, Vodafone will be entitled to its 55% share of the cash generated by Vodafone Egypt between signing and closing.

    The Johannesburg Stock Exchange (“JSE”) has taken note that Vodacom’s JSE defined free float will be below 20% as a result of Vodafone’s increased ownership. Given the scale of Vodacom’s current liquidity on the JSE, the JSE has not asked for any remedial steps to be taken. Vodafone confirms that is has no current intention to dispose of any of its shares in the market to increase Vodacom’s free float.

  • CoinMENA Raises $9.5M Seed Fund

    CoinMENA Raises $9.5M Seed Fund

    Bahrain-based CoinMENA has raised $9.5M in its first seed funding round led by BECO Capital, Kenetic, Arab Bank Switzerland, Bunat Ventures, Alameda Research, Rua Growth Fund, and Girnas Capital.

    In addition to a number of select global angel investors participated in the round recorded.

    CoinMENA was launched in early 2021 by Dina Saman, Talal Tabbaa, and Yazan Barghuthi. It was founded primarily to address a market gap that existed for easy and safe access to crypto investing.

    Today, as a fully regulated, onshore crypto exchange licensed by the Central Bank of Bahrain, CoinMENA’s sign-up process takes less than a minute and can be performed on its simple, seamless, and highly intuitive mobile app, which is designed for both beginners and professional traders.

    As recorded in our Q3 2021 EVM FinTech Venture Investment Report, a remarkable part in FinTech’s 100% YoY growth in funding across MENA was played by pioneers in Blockchain technology, Open Banking, Cryptocurrency, and international exchange platforms.

    VCs seems interested in backing this FinTech exploration into the world of virtual currencies and decentralizing accessible investment opportunities, with major rounds closed by the likes of Fintech Galaxy, BitOasis, Tarabut Gateway, Sarwa, and Baraka in 2021 YTD.

    CoinMENA hasn’t only successfully bridged the gap but has also become the go-to exchange, known for its prompt transactions, wide variety of assets, excellent customer service, and easy-to-use mobile app. Most recently, CoinMENA entered into an agreement with the Dubai World Trade Centre to build the next blockchain and crypto hub in the UAE.

    Commenting on the investment, CoinMENA’s co-founders stated “With growing awareness about crypto-assets and their transformative potential, appetite from both retail and institutional investors in the MENA region is growing at a rapid pace. Our strategic capital partnerships provide support for our vision to increase the adoption of crypto assets in the region in a regulated and seamless manner. We believe that this is a positive outlook for the crypto assets sector over the coming years both locally and globally.”

    CoinMENA markets

    CoinMENA exchange services are currently available to residents of Bahrain, United Arab Emirates, Saudi Arabia, Kuwait, and Oman, with a view to expanding to other countries in the MENA region.

    Jehan Chu, Founder of Kenetic highlighted the formidable potential for the Bahrain-based blockchain pioneer “CoinMENA is positioned for explosive growth, and Kenetic is excited to lend our extensive experience and deep network to support them as they provide superior crypto liquidity and user experience in a new era of digital finance throughout the MENA region.”

    CoinMENA’s investor BECO Capital, the technology-focused venture capital, has been keen on spotting major innovations with a track record of backing MENA’s 3 Unicorns Swvl, Kitopi, and Careem. With this investment and the insurmountable experience onboarded by the network of partners and stakeholders, CoinMENA will be able to expand its market presence across the MENA region.

    Dany Farha, Co-Founder and Managing Partner of BECO Capital concluded “We had been searching for a while for the combination of the strength of the team and depth of vision that the team at CoinMENA set out to build. We are very excited to partner with this stellar team in delivering financial inclusion, investing, and saving in a crypto native manner, in a hyper-local manner, all whilst being regulated and adhering to the highest levels of governance and compliance for all stakeholders.”

  • Fintech Startup ‘Sympl’ Raises Its First Funding Round

    Fintech Startup ‘Sympl’ Raises Its First Funding Round

    Cairo-based startup ‘Sympl’ has raised the first funding round from A15 with a regional focus. This first investment marks the platform launch for the FinTech startup and it is considered an extension of efforts to empower Tech innovations in the region by A15.

    Founded last month by Yasmine Henna, Mohamed El-Feky and Karim Tawfik, Sympl is a buy now pay later service, allowing merchants to sell products and services directly to customers on short-term and interest-free repayment plans. With  A15’s early investment in the startup, the venture capital firm was able to support the development of the Sympl checkout platform and successfully help to bring it to launch.

    The third quarter of the year proved consistent with the stellar year of FinTech across MENA, Turkey, and Pakistan. Observing a 55% Quarter-on-Quarter growth of funds backing FinTech across MENAPT, the industry observed yet another quarterly record as most recently recorded in Q3 2021. Most remarkably, online payment solutions and financial structuring services have been a hot target for VC investors across MENAPT as observed in FinTech Funding Rounds 2021 YTD. Of which, startups like BPL platforms Tabby (UAE) and Colendi (Turkey) raising major rounds this year.

    In parallel to setting the payment infrastructures that push forward with cashless and flexible payment processes, FinTechs like BitOasis, Sarwa, and most recently Fintech Galaxy, and Tarabut Gateway have raised rounds this year to explore the worlds of Cryptocurrency, Open Banking, and Digital Investment.

    A15 invests in its portfolio companies at an early stage

    Working closely with the founders to generate value across different channels.  A15’s partnership with Sympl – whose co-founders’ experience includes co-creating leading consumer finance company ValU and B2B commerce platform Capiter – ideally positions both companies.

    In light of this first investment, Karim Beshara, General Partner at A15, commented “At A15, we are committed to partnering with strong founding teams in the very early stages of their ventures, where we can work closely together to unlock value. We pride ourselves on the close relationships we maintain with the founders and their teams, supporting them from the beginning as part of the A15 family. We are excited to have backed Sympl from day one and are proud of the early positive signs from their launch. We look forward to continued close collaboration and scaling the  business.”

    With the support of A15, Sympl’s “Save your money pay later” checkout platform successfully launched in October via an exclusive partnership with leading Apple reseller, Tradeline – on the release of the new iPhone 13. Other partnerships have been established with key retailers in the electronics and appliances sector (2B), jewelry (Al-Mawardy Jewelry, Damas, and Jawhara), auto parts (Your Parts), hypermarket (Hyperone) sectors, and covering merchants in an array of other categories such as furniture, fashion, travel, and medical services.

    Mohamed Elfeky, Chief Executive Officer of Sympl concluded “A15 has been a crucial partner in the early stages of our growth. Their support in product development initiatives, tech integrations and connections to their startups’ ecosystem have been important in our early success. We look forward to continuing our partnership with them to drive  innovation, provide new solutions for merchants and consumers, and contribute to the transition to a  cashless society in Egypt.”

  • Shakira’s video clip with Rihanna causes a wave of criticism

    Shakira’s video clip with Rihanna causes a wave of criticism

    Shakira Rihanna’s duet “Cannot Remember to Forget You” video clip has made its way online by causing a wave of criticism on social media in Colombia, labeling it as immoral and vulgar content.

    Can’t Remember to Forget You

    The video premiered on 30 January 2014 on Shakira’s Vevo profile on YouTube. It received more than 17.1 million views in the first 24 hours.

    On 9 February 2014, the video reached 100 million views on Shakira’s Youtube channel, becoming Shakira’s eighth Vevo Certified music video.

    As of November 2019, it has received over 1 billion views.

    How people reacted to Shakira’s Video Clip with Rihanna?

    Many channels and critics praised the song, such as MTV, the Guardian, Vibe, etc. However, some people in Colombia wanted to ban it from Columbians media channels for “immoral and vulgar” content.

    How Columbians reacted?

    Shakira is not only a regular singer for Columbians but also an influential advocate and philanthropist who has a foundation to help impoverished children in Colombia and has been a UNICEF goodwill ambassador.

    Therefore, Bogota Councilman Marco Fidel Ramirez mentioned that she has a social responsibility not to repeat stereotypes of women in music. He argues that she doesn’t need sex to sell her albums precisely because of her talent and fame.

    Other artists usually depict sex, smoking, or drinking in their music or videos; Ramirez said Shakira’s case is different because so many children look up to her.

    In the offending video, Shakira does her trademark hip-shaking and gyrating but shares scenes in bed with Rihanna and smoking cigars.

    Ramirez said the video should be banned from Colombian airwaves because the smoking and the touching in bed violate a law that prohibits broadcast material that damages the “moral integrity” of children.

    “I found a video that contains images that, in my opinion, are not useful for the emotional growth and development of youths,” Ramirez told CNN en Español.

    The councilman wrote a letter to Shakira, appealing to her role as a mother and asking her to remove the video from the Internet and to consider retracting the song altogether.

    “I feel it promotes immorality,” he told CNN en Español.

    Ramirez’s social media campaign against Shakira’s video clip

    Ramirez took his campaign to social media, distributing a flier on Facebook and Twitter that warned that the video promotes smoking and lesbianism. (In his letter to the singer, Ramirez explains that he believes that a “normal” family comprises a man and a woman, and children).

    How people reacted to Ramirez’s social media campaign against Shakira?

    His comments were met with critics who accused him of censorship, but others supported his stance, saying the video goes too far.

    “I think the message that Shakira is sending to the youth and children around the world is a message that sells a lifestyle and promotes a particular orientation that, in my opinion, does not reflect the views of most Colombians,” Ramirez said.

    How did Shakira react?

    However, Shakira has not responded to CNN’s requests for a response to the politician’s claims.

    Is that an excuse for Shakira?

    Shakira has confirmed she will no longer make music videos with men because her boyfriend Gerard Pique doesn’t “let” her.

    In her Billboard cover story, Shakira said her soccer pro boyfriend—and father of her baby boy—is too “territorial” to let her do music videos with other men.

    Is that an excuse for Shakira that explains the hypersexual “Can’t Remember To Forget You” video featuring Shakira and Rihanna grinding up on each other?