Author: Nayrouz Talaat

Mohamed Abdulsalam Announced Co-CEO of Kotobna

After six months of announcing Kotobna’s partial acquisition of the online gifting and stationary platform Autograph, the MIT Pan Arab Award-winning startup is now assigning part of its leadership and management to “Mohammad Abdulsalam Idris” as Co-CEO sharing the top executive duties with the main founder and other Co-CEO Mohammad Gamal.

Abdulsalam joined Kotobna three years ago as COO; his main task was to create a scalable, cost-effective, and agile operation model inside the company to provide online and printed publishing services to the growing number of customers (authors and writers) inside and outside Egypt.

During that three years, Abdulsalam succeeded in providing the company with needed infrastructure and partnerships to provide Egyptian and Arab readers with more than 1200 e-books and more than 1000 exclusive new printed titles, the execution publishing cycle of a single book has been reduced to 3 months instead of 1 to 2 years (which is the norm in the traditional publishing industry in Egypt and the Arab world).

Kotobna, which employs a team of 30 professionals, mainly in three functions: Operations & Logistics, Marketing, UX & Customer Relations, and Business Development, is now focusing on expanding its business to the gulf and north Africa, recently launched shipping printed books shipping to all GCC countries, also on diversifying how the traditional book can reach the reader, with focus on e-book experience, and audiobooks production and distribution.

Abdulsalam, an Egyptian author and theater director, graduated from the Faculty of Science, Cairo University, majoring in computer science, worked for more than 8 years in the publishing industry.

He will join Gamal to execute Kotobna’s vision to be the one-stop-shop and literature-agent for all writers and authors across the Arab world, helping them reach readers and monetize from their books and creations.

November 18, 2020
StartEgypt Hosts First Female Founders Forum

The pre-acceleration program, StartEgypt, hosted its first virtual forum for female entrepreneurs, the Female Founders Forum.

The one-day virtual event attended by over 300 up-and-coming female Egyptian entrepreneurs saw leading experts from tech giants Dell Technologies, Google, and YouTube provide key insights and training on how to get these start-ups from concept to implementation.

Designed to inspire and empower women considering starting their own business, the forum offered them the opportunity to learn from the experiences of influential females in the business and entrepreneurial world, as they discussed the differences, challenges, and opportunities faced by females as entrepreneurs or in the corporate world.

A panel discussion featured Flat6labs graduate Sabrine Assem, co-founder & CEO at UNTAP Technologies, Mai Abbas, Education Services Manager for RSA Security by Dell Technologies.

Talking about their decision to host the virtual forum, Hassan Mansi, StartEgypt Program Director, said, “Flat6Labs has maintained a gender ratio of 30%-females amongst its incubation and accelerator programs due to a solid belief in the ability of Egyptian female entrepreneurs to lead and drive the economy forward. This has been evident in their role as breadwinners across all socio-economic levels. We offer the opportunity for aspiring female entrepreneurs to unleash their potential and to continue having a positive impact on the Egyptian economy.”

In addition to the panel discussion, experts from Google and YouTube also shared their know-how via two training workshops on digital marketing and product management to support young women in actualizing their ambitions to establish their own businesses. The forum also hosted the CEO of Azza Fahmy Jewelry, Fatma Ghali, for a fireside chat.

As well as encouraging aspiring women to set out on their entrepreneurial journey, StartEgypt hopes that the forum will allow them to connect with promising female start-ups that they can incubate. “Earlier this year, the Egyptian Minister of International Cooperation committed to increasing female participation in the workforce by 40%, by 2030,” said Mansi, adding that he hoped StartEgypt could contribute to achieving this developmental goal.

StartEgypt has previously organized multiple, nationwide workshops led by seasoned guest speakers and entrepreneurs. The Female Founders Forum is set to become an annual event, acting as a springboard for women exploring the possibility of launching their own businesses.

October 25, 2020
Facebook Launches ‘#LoveLocal’ campaign to support local businesses in MENA
Facebook has launched a new initiative to offer digital support to local small and medium businesses in the MENA region, which suffered the hardest during the Coronavirus pandemic.

#LoveLocal campaign aims to support SMBs regionally pivoting to digital and growth by highlighting several available resources for their economic recovery. The campaign will amplify the voices of SMBs and shed light on their stories and challenges to help generate consumer demand for local SMBs across the region.

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The initiative is being launched across Facebook, Instagram, Messenger, and WhatsApp, to support local small and medium businesses recovering from the COVID-19 crisis.

Through #LoveLocal, Facebook provides business owners access to the MENA region SMB Training Hub platform.

The platform has up to 40 online webinars that businesses can use to master a range of digital tools covering digital marketing and e-commerce and develop and grow their online business presence. Courses have been developed in partnership with popular e-commerce platforms and Facebook partners such as ecomz, Expand Cart, and Zid.

The Future of Business Survey, an ongoing collaboration between Facebook, the World Bank, and the Organisation for Economic Co-operation and Development (OECD), released a ‘Global State of Small Business’ report in July 2020 that found that 26% of SMBs globally had closed between January and May 2020.

“According to the report, in the MENA region, 70% of businesses reported reduced sales, with around 40% reducing their workforce in response to the pandemic,” said Ramez Shehadi, Managing Director for the Middle East & North Africa, Facebook.

“Small businesses are the backbone of any economy and pillars of their local communities. In these challenging times, SMBs need support from community members across the region. Our #LoveLocal campaign is aimed at supporting local businesses and driving communities towards greater engagement with them to bring sustenance and growth for SMBs now and on the road ahead.” he said.

Before COVID-19, a digital transformation of the economy was already underway. Current events have since accelerated the paradigm, evidenced by how customers shift their spending toward digital.

The report found that at least one-third of small and medium businesses globally indicated that they had earned a minimum of 25% of their sales from digital channels in the previous 30 days.

The SMB Training Hub will therefore give MENA small and medium business owners access to Facebook’s Business Resource Hub, an online skills training program for courses such as:

1. How to grow your online store with social media.

2. Keys to a successful digital transformation.

SMB owners can also learn about Facebook’s grants program and new marketing skills to grow their businesses during these times.

Business owners will also have access to free webinars, where they can learn how to best use free Facebook and Instagram tools to connect with customers and the business community in these challenging times.

“It is clear that a key way for SMBs to survive the pandemic is to pivot to digital to access a wider radius of consumers beyond their traditional physical reach. Entrepreneurs can register for free online courses to receive insights on Facebook’s services and tools that can help them get online, boost leads, and grow online commercial engagement,” said Shehadi, stressing the need for businesses to develop digital skills to unlock opportunities.

“Our online resources and tools can help small business owners with tips, training, and much more to learn, live, and work more readily and effectively in the digital world.”

Earlier this year, Facebook launched several ‘Boost with Facebook’ initiatives deployed across countries in MENA with local partners. The ‘Boost with Facebook’ program, designed to help small businesses grow by expanding their digital skills, provides virtual learning sessions to upskill startups and SMBs, helping them advance the marketing aspects of their respective companies.

Consumers can also join the initiative by using the hashtag #LoveLocal to show how they are supporting local businesses and sharing their local buying experiences towards this initiative.
September 28, 2020
Demand for Arabic chatbots surges in H1-2020 amid COVID-19, WideBot data shows
Egyptian chatbot startup WideBot witnessed a surge of Arabic chatbot building requests during the first half of 2020, amounting to a 100% increase, compared to the whole year of 2019, as businesses are looking for quick solutions to move to digital interaction with customers.
- Q1-20 saw over 30% increase in requests from e-services and delivery
- WideBot rolls out new branding and features
During the first quarter of the year, WideBot-powered chatbots increased from 1,200 to more than 2,500 in more than 40 countries, mainly serving customers in the UAE, Saudi Arabia, and Egypt.

WideBot empowers businesses with AI-powered bots that chat like human beings, so they can build strong relationships with their customers and maximize their outcomes through a seamless personalized experience.

“COVID-19 was a major reason for the increased demand as people are staying home and businesses are limiting human interaction,” CEO of WideBot Mohammed Nabil said. “Turning to online, automated solutions, especially with the current economic climate, also helps optimize operational costs.”

The heightened demand was mainly visible in the e-services and delivery sectors, with industries like food and beverages, restaurants, government services, banking, and healthcare taking the lead. Chatbots are more accessible than most means of communication and feel more natural to use as social media penetration reaches 75% in the Middle East and North Africa.

Over the past few years, WideBot has grown and evolved to be a leading Arabic AI conversational platform in the Middle East. Recently, the company has rebranded and added more features to make it easier for their clients to build human-like chatbots. Commenting on the company’s rebranding, Head of Product Marketing at WideBot Nour Eldin Ebrahim said: “Our offerings evolved, our portfolio expanded, and we have worked with companies, enterprises, SMEs, scaleups, and governments in over 40 countries to deliver highly complex and of top-notch quality bots used by more than 3 million users.”

With WideBot’s newly implemented chatbot templates, businesses can easily pick a template that fits their needed use case to have an almost complete chatbot that needs only a few tweaks to be ready to publish. The template library contains 15 ready-to-use templates with cases like restaurants, COVID-19 awareness, NGOs, E-commerce, news and publications, and more.

Additionally, WideBot added WhatsApp chatbots, given that MENA alone has over 155 million WhatsApp subscribers that send 65 billion messages daily. The WideBot update also allows sending broadcast messages to user segments that have interacted with businesses.

“Following the international trend, we expect demand to keep growing by 4-5 times year-on-year by the end of 2020,” Ebrahim explained.
June 14, 2020
Gemini Enterprises Africa and RiseUp LLC join forces for Pyramids Plateau until 2022

Gemini Enterprises Africa, part of Orascom Group, and RiseUp LLC, the MENA region’s connector of startups to local and global resources, on Saturday signed a three-year partnership that will make the Pyramids Plateau the official venue for the annual RiseUp Summit and Pitch by the Pyramids competition until December 2022.

The partnership was announced during the first Pitch by the Pyramids competition, RiseUp’s latest flagship program, by both Engineer Adly Thoma, CEO of Gemini Enterprises Africa, acting on behalf of Engineer Naguib Sawiris, Executive Chairman of Orascom Investment Holding, and Abdelhameed Sharara, Cofounder and CEO of RiseUp.

Through this agreement, both parties seek to empower the entrepreneurial and startup ecosystem, and ensure a sustainable future by tapping into the local talent and innovation of young people.

Witnessing the signing ceremony, Minister of Investment and International Cooperation H.E. Dr. Sahar Nasr said: “I am proud of RiseUp’s selection of the location. We are standing next to the Pyramids which are the symbol of innovation and civilization. This is an excellent platform where we have seen a lot of young people, international institutions, the private sector and investment banks gathered. It is the platform to put together the right ecosystem to ensure our young entrepreneurs get the right enabling environment and the right support for them to grow, because they are the future, and they will remain the main contributor to our sustainable growth.”

The partnership also stipulates that RiseUp and Gemini Enterprises Africa shall co-develop innovation hubs on the premises and other Orascom-owned holdings, while the former gains exclusivity for any entrepreneurial events in the area.

Engineer Naguib Sawiris, Executive Chairman of Orascom Investment Holding, declared: “I’m pleased to announce the strategic partnership between Gemini Enterprises Africa and RiseUp to migrate the summit and all its activities to the Pyramids Plateau. We will work together to position the Pyramids venue as the Hub where history meets the future and the place that culture merges with technology and entrepreneurship. We are sure that this partnership will create a generation that will leave a legacy like our pharaonic ancestors did.”

Engineer Adly Thoma, CEO of Gemini Enterprises Africa, mentioned: “This strategic partnership is not only to change the location of the Summit, but rather to create a new platform that guides our youth to innovation inspired by our ancestors, the Pharaos, the first entrepreneurs in history. We are proud to team up with RiseUp.”

Abdelhameed Sharara, Cofounder and CEO of RiseUp said: “This partnership truly brings us closer to our vision, as we build bridges to connect entrepreneurs to the most relevant resources in Egypt and the region as a whole. It is a great pleasure to be standing here today and have the support of such an esteemed organization.”

Joining forces between Gemini Enterprises Africa and RiseUp paves the road for a fruitful partnership as both entities are positioned to be integral players in shaping the life of our population to reach a brighter future.

December 9, 2019
RiseUp kicks off its 7th edition at AUC New Cairo Campus

RiseUp Summit 2019, MENA’s leading entrepreneurship event, kicked off Thursday at the American University in Cairo (AUC) New Cairo Campus, with deep dives into the #JourneyToGrowth of the regional entrepreneurship ecosystem.

Featuring speakers from Massachusetts Institute of Technology (MIT), Dell Technologies, SAP Egypt, IBM Egypt, an early-stage venture fund and seed accelerator 500 Startups.

The Summit highlighted the status of innovation and entrepreneurship in MENA, with a special look into local, regional, and international companies that have followed their own growth journey.

With a total of 11 sessions on the first day, RiseUp Summit 2019 was inaugurated with an opening ceremony hosted by President of the AUC Francis J. Ricciardone Jr and Cofounder and CEO of RiseUp Abdelhameed Sharara, giving an account of what is planned for the three-day event.

Ricciardone welcomed the audience to the university’s campus: “This is the beating heart of energy and creativity in the Middle East, and I cannot think of a better place to begin our three days of RiseUp together than AUC. We as AUC bring the world back to Egypt – and bring Egypt to the world – not only for tourism but for learning, creating, researching, developing projects and products that will improve lives.”

With RiseUp expanding its regional footprint further every year, this year’s top speakers include Founder of Orascom Development Holding AG Samih Sawiris, TV Personality Raya Abirached, Executive Chairman of the Egyptian Exchange Mohamed Farid Saleh, Cofounder and Managing Director of Fawry Mohamed Okasha, Co-Author Blitzscaling and Co-founder Global Scaling Academy Chris Yeh, Editor-at-Large at TechCrunch Mike Butcher, and Cofounder and President at F6S Matt Philippe.

RiseUp will also host the African App Launchpad Cup, in partnership with the Telecommunications Ministry’s Information Technology Industry Development Agency (ITIDA) and several satellite events in different locations all over Cairo. The regional Pitch will follow the Summit by the Pyramids competition, in which 15 startups from MENA will pitch for various prizes.

Co-founder and CEO of RiseUp Abdelhameed Sharara say: “Every year, we ask ourselves how to grow. In 2013, we started as a Summit, hosting only around 1,900 attendees at the Greek Campus in Downtown Cairo. Slowly, we turned into a company, and last year, our summit was held on over 2,000 square meters with 6,100 attendees from 48 countries. The most suitable place for us this year to pursue our Journey to Growth was the AUC New Cairo Campus, especially as the university celebrates its Centennial.”

During the Summit, business credit card Tribal Credit – founded by serial tech entrepreneur Amr Shady – announced that it closed a $5.5 million seed round to bank startups in emerging markets and helped

them break free from local financial barriers. The round was led by BECO Capital and Global Ventures, with other backers that include Endure Capital, 500 Startups, Valve VC, AR Ventures, Off The Grid Ventures, Rising Tide Fund, RiseUp, and Tribe Capital. Tribal is also opening its waitlist for the first time during RiseUp Summit, allowing startup teams to sign up to be first in line for access.

Additionally, the Egyptian aggregator of outdoor advertising AdMazad announced its latest product, AdMetrics, which allows advertisers to assess any out-of-home ad-space or campaign’s effectiveness. AdMazad’s AdTech has revolutionized the outdoor advertising market by bringing data and analytics to a traditional and chaotic industry.

RiseUp Summit 2019 will convene from December 5-7, hosting four main stages: Tech, Capital, Creative, and Growth. The seven tracks that the content focuses on are Creative Culture, Creative Economies, Smart Capital, Growth Hacks, Emerging Tech, FinTech, and Tech 4 Humans.

December 6, 2019
RiseUp selects 15 regional startup finalists for ‘Pitch by the Pyramids’

RiseUp has completed its selection of 15 startups from seven cities across the Middle East and North Africa to pitch at Egypt’s first multi-stage, regional startup pitch competition, “Pitch by the Pyramids.

Amjaad, Makwa, PaySky, and PayNas won RiseUp’s Cairo qualifier on November 8th, 2019, and will join the remaining cohort for the final pitch event at the Great Pyramids of Giza on the 8th of December, aligning with RiseUp Summit 2019.

“Bringing all these startups to the Great Pyramids of Giza has been a dream of ours since we started RiseUp,” CEO of RiseUp Abdelhameed Sharara says. “The Pitch by the Pyramids program is not only a MENA-wide pitch competition for early-stage startups, but also a value-driven experience for participating entrepreneurs.”

Regional partners from each of the startup ecosystem hubs – Cogite Coworking space in Tunis, Wamda in Dubai, Social N’ Tech in Amman and Ramallah, The Space in Riyadh and Startup Grind Beirut – organized local qualifier events for selected startups to compete, selecting the best, most innovative startups to proceed to the final event at the Pyramids.

“We’re really excited to participate in Pitch By The Pyramids in Egypt and gain exposure to the investors in the community,” said Hamdi Tabaa, CEO of Abwaab. “I think the Amman qualifier event was really beneficial and I’d recommend every early-stage startup to take part in the Pitch by the Pyramids programnext year.”

The finalists will pitch to a hand-picked audience of over 500 attendees, including local and regional Venture Capitalists and investors, as well as an extensive media presence that guarantees wide regional exposure for the up-and-coming businesses.

Finalist startups are assigned a relevant expert mentor with experience in their industry to support their development throughout the competition, leading up to the final event in Cairo on December 8th, 2019.

In addition to the event’s competitive element, Pitch by the Pyramids will also feature a prominent keynote speaker and an entertainment program aimed at celebrating the region’s thriving start-up ecosystem.

November 23, 2019
‘Boost with Facebook’ partners with RiseUp to bring digital skills training to Egyptian startups

Facebook announced on Tuesday its partnership with RiseUp to bring ‘Boost with Facebook’, its global program designed to help small businesses grow and to equip more people with the digital skills they need to compete in the digital economy.

Inaugurated by HE Sahar Nasr, Egypt’s Minister of Investment and International Cooperation, the program is set to support Egypt 2030 digital transformation goals.’Boost with Facebook’ aims to train 2,000 SME businesses over a period of six months across Cairo, Upper Egypt and the Delta region.

In its initial phases, the program will focus on handcrafts including textile and embroidery, food processing, citizen services, healthcare, agriculture, import and export and engineering; all key contributors to the Egyptian economy.

Within the framework of the program, Facebook professionals will provide “Training of Trainers” (TOT) courses to enable participants to effectively transfer their knowledge and expertise, ensuring that the program’s impact continues to multiply.

In Egypt, 71% of the people are already connected to at least one small or medium online business, and the number continues to grow every day.

With 23 million Egyptians using Facebook daily via their mobile, digital marketing and e-commerce skills give businesses an indispensable edge in today’s fast-moving economy.“Sahar Nasr, Egypt’s Minister of Investment and International Cooperation underscored her ministry’s efforts and commitment to support entrepreneurs and SMEs, as well as all digital transformation projects, noting that the private sector plays a major role in creating jobs for young people and women.

She invited Facebook and RiseUp to participate in the Investment for Africa Forum 2019, held under the patronage of His Excellency, President Abdel Fattah El Sisi, from 22 to 23 November in the New Administrative Capital, which is set to include sessions on entrepreneurs and on investment in human capital”.

“Egypt is one of the region’s fastest growing e-commerce markets owing to a large and dynamic small and medium business (SMB) and startup ecosystem, which we are very excited to support. We know that when SMBs look to hire, people with digital skills are in highest demand. By preparing the workforce in Egypt with the resources they need to gain these skills, we hope to give businesses the resources they need to grow,” said Ramez Shehadi, Managing Director for MENA at Facebook.“

Qualifying to become a Facebook partner is a milestone in RiseUp’s journey. Since its inception six years ago RiseUp has been supporting the advancement of entrepreneurs via partnerships with government and corporate organizations,” said Abdel Hameed Sharara, CEO of RiseUp.

“We’ve successfully built a broad base of trust and reach among young Egyptians, allowing us to roll out ‘Boost with Facebook’, the first training program of its kind in the Middle East and Africa.

”As part of its educational offerings to SMBs, Facebook runs its Blueprint e-learning platform for those who want to improve their skills in using digital marketing tools. It contains dozens of free courses – from the simplest ones, explaining the basic principles of creating attractive ads for mobile devices, to more advanced ones, entailing strategic planning and budgeting of advertising campaigns.

November 13, 2019
Facebook Hosts First ‘Boost Your Business’ Event in Cairo

Facebook hosted its first ‘Boost Your Business’ event in Cairo, which took place on Oct 22 at the Nile Ritz hotel, welcoming 400 small and medium business (SMB) owners to learn from businesses that have used Facebook to grow, establish connections, meet with Facebook experts and participate in training.

In Egypt, 23 million people actively use Facebook daily, while 37 million actively use Facebook each month via Mobile. The majority of these – 71 per cent – are connected to at least one local SMB, according to FB data.

Nashwa Aly, Facebook’s Head of Public Policy for MENA

“Today, marks the beginning of an exciting journey for Facebook in Egypt. We plan to invest in more people, technology, and programs to help local businesses grow and help people enhance their digital skills. Together we look forward to doing so much for our communities,” said Nashwa Aly, Facebook’s Head of Public Policy for MENA.

“We are proud to host ‘Boost Your Business’ for the first time in Egypt. This is a country rich in talent and we are truly inspired by the tremendous success we’ve seen so many start-ups and entrepreneurs achieve,” added Aly.

“We want to play a bigger role in taking that success to even higher levels. We believe that small and medium businesses have transformational potential and we are here to help them unlock that potential. When they flourish, they brighten economic prospects by creating stronger, more vibrant and more cohesive communities, and this is what Facebook is about.”

Today tens of millions of businesses around the world have harnessed the power of Facebook and Instagram to get started, connect with customers to grow, trade and hire.

Facebook’s diverse and free tools supporting business growth and enhancing digital skills include its new Jobs tool allowing businesses to post new openings, while helping candidates find jobs more easily and allowing them to apply directly on Facebook. They also include solutions like Pages, training programs like Community Boost and free e-learning tools like Blueprint, as well as new digital skills training programs like ‘Boost Your Business’.

On behalf of Amr Talaat, Minister of Communications and Information Technology (MCIT), Hossam Othman, Advisor to the Minister for Innovation and Entrepreneurship, delivered the keynote speech highlighting the role of startups and SMBs in driving growth.

“Egypt values the innovative thinking of its youth who are aware of the present and future challenges and work diligently to meet them head on. I am pleased to be here today, witnessing firsthand the evolution and development of the entrepreneurial framework. You are building your own future and the Egyptian government fully backs and supports you. We are fully aware that SMBs are a vital element in the growth of any economy or market, and we consider them our essential partner in our efforts to shift to a digital economy and build a knowledge based society,” according to a statement by the Ministry of CIT.

“The MCIT is working on creating an environment that fosters the growth of a digital economy through several programs and initiatives. Those include setting up a supporting legislative environment through the recently passed IT crimes law; regulating the gathering and use of Egyptians’ personal data and information; encouraging investments in data hosting centers; as well as working on a draft law regulating electronic transaction service providers. All of our efforts are geared towards achieving the necessary balance between digital data protection, driving companies to invest, while preserving the rights of the government,” according to a statement by MCIT.

October 28, 2018
‘It’s time to utilize tech for better healthcare services’ Said Tabibi 24/7 CEO

As the tech breakthrough is invading each detail in our daily life, healthcare experts see that it’s high time to utilize tech for better healthcare industry as well.

An Egyptian pediatrician has started his journey more than six years ago in order to utilize technology in his Cairo-based start-up Tabibi 24/7.

Talking to the passionate founder and pediatrician, Khalil Abdel khalek, he explained that the healthcare industry in the most populous country of Egypt is in a dire need to be more organized and user-friendly to both patients and physicians themselves.

“We see a major community problem when some patients resort to the nearest pharmacies or ask their families for medical advice. This usually does not yield an accurate diagnosis and delays the discovery of illnesses at early stage,” Abdel Khalek said.

Tabibi 24/7 is a full-integrated healthcare service that can be at your doorstep either by calling their hotline or through booking via its online portal.

The idea of the start-up is to be innovative in dealing with each case, rather than the traditional long system of medical care in Egypt.

“There is a wide array of innovative services such as vaccinations and lab test services at home, electronic medical records, sports and nutrition programs including physical and psychological preparation of children and adults, home care for the elderly or patients who have just left the hospital,” Abdel Khalek added.

Through his experience with the healthcare industry, Abdel Khalek said that linking each family member to an e-report medical system does help the whole medication process become more accurate and easier.

He notes: “Each member in Tabibi 24/7 services can easily submit his/her details on the website, and follow up his/medical history.”

Reaching more than 100,000 patients, the Egyptian healthcare startup is offering home examinations by family doctors and pediatrician, aiming at facilitating the healthcare process, saving time and supporting easier communication between doctor and patient.

The team comprises of 40 practitioners who receive regular advanced training that keeps them ahead in today’s medicine.

Mohamed Alaa, Tabibi 24/7’s family medicine specialist adds: “Building bonds of trust and credibility between the family doctor and the patient is the main pillar of the doctor – patient relationship.

“Patients appreciate and understand the importance of this relationship, although some cases would need a transfer to a specialist or to stay at a hospital. At such times the patient and his/her parents always feel safe when consulting or dealing with his family doctor. This is unlike specialized doctors who temporarily deal with the patient,” Alaa added.

October 9, 2017