Digital Boom

Author: Raneem Abubaker

  • Mountain View Passes the Crown

    Mountain View Passes the Crown

    A white and blue idyllic architectural design overlooking turquoise waters with a Greek crown in the foreground captured Egyptian social media users’ attention as influencers challenged followers to use the new filter created by Mountain View.

    The real estate company introduced an Augmented Reality (AR) filter as part of a social media marketing campaign for its Greek-inspired North Coast resort, Ras Elhikma, becoming among the firsts in Egypt to create a customized AR filter.

    Having influencers like Nourhan Eissa and Sherif Noureldine featuring the campaign using the hashtag #PassTheCrown has contributed to creating a huge buzz on social media.

    The livable compound of Mountain View Ras El Hikma aspires to revive community spirit and the true essence of summer by enjoying the simple pleasures of summer with family and friends. This year’s launch was celebrated by weekly events that started with the legend Omar Khairat and ended with Aida el Ayoubi.

    It’s nice to see that brands are taking new approaches for maximum engagement and reach, and we salute Mountain View for starting this trend.

  • Jordan Food Week first edition hits the kingdom

    Jordan Food Week first edition hits the kingdom

    Today marks the first day of Jordan Food Week, the biggest culinary spectacle the kingdom has yet to witness. The event features over 100 local artisanal producers and 30 of the kingdom’s most unique restaurants showcasing delicious traditional Jordanian dishes.

    Jordan Food Week is supported by the USAID Jordan Local Enterprise Support Project.

    What to expect?

    Jordan Food Week will highlight great local dishes such as labneh, Dibs (Molasses), Sumac, and several other Jordanian Flavours by local producers including; Namliyeh, Kama Local, and Alchemy by Omar Sartawi.

    You will also be able to enjoy the unique takes on Jordanian cuisine by restaurants Like Atr, Sufra, Kebdeh o 3arayes, and Shannab Shawerma.

    jordan food weekEntertainment

    The Lineup includes live cooking demonstrations by Jordanian Chefs such as Chef Taimour Mauge and Chef Leen Abu Al Ragheb. Healthy cooking tips by Royal Health Awareness Society and For Life Plan, And live music by local performers, Atef Malhas, Hargett Kart, and Water Sol.

    Where, When, and How?

    The Jordan Food Week will take place in Hangar Ras AlAin from the 18th till the 24th of July. A nominal entrance of JD2 for adults will be charged at the door (Children under the age of 12 enter for free). The good news is parking is covered by the great municipality of Amman, and Careem has a special promo code for the Event JFW18

    Need more reasons to go?

    By Visiting Jordan Food Week, you also play a role in supporting local artisanal food producers that work passionately to produce the most high-quality products. Sponsored by USAid local enterprise support project due to their many contributions to local homemade products from local ingredients.

    The Jordan Food Week represents a great incentive for Jordanians and tourists to enjoy and be surprised by the great and varied gastronomic varieties offered by the capital and its surroundings.