Author: Staff Writer

Instagram is the world’s most significant online mobile photo and video sharing because of its unique filters and lovely interface. But how can this help business growth?

How can Instagram help business growth?

Using Instagram for business can drive brand awareness and engagement, boost sales, and build and track audience engagement. It’s an excellent way to find customers where they’re already spending time.

10 ideas to use Instagram to grow your e-commerce store

1. Use Instagram to showcase your products and tell the story behind your brand. Use high-quality photos and videos to showcase your products and give your followers a glimpse into your brand’s personality and values.
2. Utilize Instagram’s shopping feature to make it easy for your followers to purchase your products. This feature allows you to tag your products in your posts and stories, making it easy for your followers to shop directly from your Instagram account.
3. Collaborate with influencers in your niche to showcase your products and reach a new audience. Partnering with influencers who have a large following and are trusted by their audience can be a great way to drive traffic to your store and increase sales.
4. Run Instagram contests and giveaways to increase engagement and grow your following. Contests and giveaways can be a great way to generate excitement and encourage people to follow your account and share your content with their friends.
5. Utilize Instagram’s hashtag feature to get your content in front of a wider audience. Using relevant hashtags in your posts and stories can increase the chances that your content will be seen by people interested in your products.
6. Use Instagram’s Stories feature to share behind-the-scenes content, product announcements, and special promotions with your followers. This can help to create a more personal connection with your audience and keep them engaged with your brand.
7. Leverage Instagram’s paid advertising options to reach a targeted audience and drive traffic to your store. Instagram’s advertising platform allows you to target specific demographics and interests, making it a powerful tool for reaching the right people with your products.
8. Use Instagram’s analytics tools to track the success of your posts and identify what’s working and what’s not. This can help you refine your strategy and ensure you’re getting the most out of your efforts on the platform.
9. Engage with your followers by responding to comments and direct messages and by commenting and liking other users’ content. This can help to build a sense of community around your brand and foster a loyal following.
10. Use Instagram to share valuable content with your followers, such as tips, tricks, and industry insights. This can help to establish your brand as a thought leader in your niche and keep your followers coming back for more.

At 7:00 AM GMT, millions of users worldwide found WhatsApp offline, encountering issues connecting to the app’s server on both mobile and desktop.

The outage is hindering users from sending and receiving messages.

The cause is still a mystery, with the company yet to provide an estimated restoration time.

The Down Detector website recorded a surge in issues globally, highlighting “WhatsApp Down.”

In an update, Meta has reinstated WhatsApp access for all users.

Workplace by Facebook will continue to help Vodafone bridge the distance between 90,000+ employees over the next 3 years.

Thanks to its 2019 adoption of Facebook’s Workplace, Vodafone maintained a sense of connection and engagement among its global workforce. Not only that, it experienced growth in employee-led initiatives, campaigns, and communities, as people rallied together.

Making it easy to connect people

Nurturing what was built during that unprecedented time now remains top of mind for 2021 and beyond, according to Vodafone CTO Johan Wibergh. “More than 90,000 of our employees worldwide use Workplace to keep in touch. With many of them currently working remotely, Workplace has become an invaluable central resource for connecting, stage live events, share information, and collaborate on projects to help our customers. Above all, it is intuitive and accessible so our people can feel part of an inclusive community.”

The last 18 months have certainly seen Vodafone make the most out of engagement and community-building features like Facebook Workplace Live and Groups. As a result, its global base of employees has held two-way conversations with leadership while also helping leaders be more transparent when communicating across the entire organization.

Building bridges

This sense of community and connection has had an enormously positive impact on employees staying connected during the pandemic, according to Vodafone’s Social Media and Channels Lead, Patrick Yiu.

Thanks to Workplace, a significant number of employees have come to feel closer to one another now more than ever before – despite the physical distance that has kept them apart. For Vodafone, Workplace has been a game-changer when people haven’t been able to meet physically.

“We embarked on a series of activities under a banner called ‘Stay Connected with Nick’,” says Yiu of the company’s efforts to keep its people connected. “We have regular sessions and conversations about all areas of the business with our CEO, in conversation with other Vodafone employees and executives.”

These interactive sessions also enable employees to comment and ask questions through Workplace. That level of direct access for any global employee is something that Vodafone didn’t capitalize on before.

Inspiring a common purpose

Vodafone also made full use of the Workplace to help support employees’ mental health. In addition, to live events timed to coincide with Mental Health Awareness week, Workplace was also used to drive participation in pulse surveys that gauged employee sentiment.

The platform helped Vodafone ask people how they feel about working from home or if they had enough support on mental health and general wellbeing. Survey results were then converted into easy-to-consume graphics and posted on Workplace to give people an authentic feel for what their colleagues were saying and experiencing.

Putting the spotlight on Vodafone’s work with charities and good causes went a long way in boosting morale for the entire organization during the pandemic, too.

Connecting essential services like hospitals and schools is what Vodafone does every day. Vodafone used Workplace to inspire a sense of pride among employees by shedding light on minority voices from the Black Professional Network and LGBTQ+ communities and highlighting its work supporting communities through issues such as domestic violence or relief and assistance for countries experiencing natural disasters.

Adopting a ‘future-ready approach

Eighteen months into the pandemic, Vodafone is now looking at a “future-ready” approach to how, where, and when people work. And Workplace is set to play an essential role in that strategy – whatever shape it may take. In particular, they plan to continue Live video to broadcast events that can engage employees in a mix of physical and virtual environments. By doing so, people can stay connected wherever they’re working.

Vodafone also wants to use the power of video to create a series of virtual office tours. By recording a series of walkthroughs at various offices and posting them in specific Workplace Groups, employees can experience what it will be like to be back in the work environment after an extended break. What’s changed at the reception? What are the new security measures? And people can ask questions and share more details in the comments for everyone to see.

Whatever the future holds, Vodafone’s goal remains the same – cultivating a thriving workforce that’s informed, engaged, and connected across the globe. And we’re excited to watch how Workplace can help make that happen.

Julien Codorniou, VP, Workplace, said: “Vodafone is a company that lives and breathes its future-ready concept. By connecting its employees worldwide with Workplace, Vodafone has maintained community during the pandemic while preparing for a new world of work. We are excited to continue powering Vodafone’s community through this renewal.”

For starters, Floward launched its operations in Cairo only and will gradually expand to other cities and regions within the country.

Floward CEO Mr. Abdulaziz B. Al Loughani said: “After cementing our position as the go-to destination for flowers and gifts in the GCC and London – UK, we are now very excited to expand further into the MENA region, starting with Egypt.”

“We are always looking into expanding into large markets so we can reap the benefits of our major efforts put towards growing Floward and servicing our wide customer base. We have great confidence in the Egyptian economy, valued at more than USD350 billion, with the flowers industry estimated at nearly USD300 million. This makes it an up-and-coming and attractive market to launch our services in and also to provide job opportunities for the Egyptian youth and talents.”

He added, “Additionally, there is a historic and strong relationship between the GCC countries and Egypt, and their peoples, and we are proud to offer them our services and help them share their feelings with their loved ones in Cairo.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers worldwide and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.

Tribe X, a pioneering digital marketing agency based in the United Arab Emirates with offices in Netherlands and Egypt, has been accredited by Facebook as a preferred partner agency.

The Facebook Partner’s program gives Tribe X access to exclusive resources and tools to lead further successful campaigns.

“We are proud of this befitting recognition by Facebook,” said Ahmed A Kassem, Tribe X’s digital director, and co-founder. “Our success would not have been complete without mastering the art of the content produced by our talented content production team,” said Emil Diephuis, head of the content team and co-founder.

Facebook Partners program

Qualifying for Facebook Business Partner requires consistent successful results by the agency on Facebook platforms. This access grants Tribe X the listing in Facebook’s official partner’s directory, which strengthens the agency’s position over its competitors.

With clients in Europe, North America, Asia, and The Middle East, Tribe X has been working since established in 2018 with highly acclaimed brands globally, such as Aero, Accor Hotels, Marriott International, Hyatt Hotels & Resorts, and more.

Tribe X tells the story of its client in a unique, appealing narrative that intrigues its audience and stimulates the imagination. Services include 360 Digital Marketing services, Content Creation, PR Strategy & Consultancy, Chatbots, and BTL & ATL Print Production.