Digital Boom

Author: Staff Writer

  • DHL Express, Mo Salah team up for ‘The Human Network’

    DHL Express, Mo Salah team up for ‘The Human Network’

    Mo Salah broke the silence by posting a commercial ad with the leading global brand in the logistics industry, DHL Express.

    Salah has come up with an answer to all the questions about his disappearance. Reconnecting with his fans, thanking those who sent him lovely artistic gifts delivered to him by DHL Express.

    He highlighted that his disappearance supports a social cause established by DHL Express. Aiming to raise awareness of the importance of human social interaction and connectivity.

    As a result, the revealer video went viral online in no time. The video features the gifts delivered to Salah by DHL Express from his fans, which portray how much they value and love him.

    Salah sent each of those fans a memorable picture of him with their gifts and a signed souvenir as a gesture of appreciation, which lets them know how he is close to them and that they can reach him not only on social media but also through the mail.

    It comes as a part of DHL Express’ innovative campaign launched to celebrate the company’s 50th anniversary. Which allows 50 lucky fans to deliver their gifts to Mo Salah himself through the company’s website www.dhlconnectsyou.com

    Nour Suliman, CEO DHL Express MENA commented:

    “With this partnership we aim to inspire people to build stronger human connections. DHL’s strength lies in our network that connects people; it is through this network that we grow with quality.”

    “Mohamed Salah has the ability to bring people together. No matter where they are, they bond through their love of the game and the player that represents it. This is the message we aim to spread, by taking a moment in today’s technology led world to reach out to one another, we unequivocally improve our lives.”

    DHL Express’ “The Human Network” campaign aimed at sending a worldwide message. Shows another way of getting in touch and connecting in real life with our friends, beloved ones, and even our idols, no matter the distance.

  • OSN Network Drives Up To Six Times Online Sales Using Facebook Ads

    OSN Network Drives Up To Six Times Online Sales Using Facebook Ads

    The Middle Eastern TV operator, OSN, saw online sales rise 6.3 times after using the Facebook website conversions ad objective. Promoting its new online-only subscription package, “El Farq.”

    Formed in 2009, OSN is the leading pay-TV operator in the Middle East and North Africa. Offering premium entertainment content from major networks and studios with over 150 TV channels.

    Last October, OSN wanted to drive sales on its website, osn.com, and promote a new subscription package in Saudi Arabia, United Arab Emirates, Oman, Bahrain, Qatar, and Jordan.

    Because pay TV has broad appeal among different demographics, OSN hoped to use Facebook ads to reach a wide audience.

    Target Audience

    OSN knew its audience would react well to a simple and valuable offer. It created a new “El Farq” subscription package with a competitive price and an easy setup. The offer was only available through its website.

    Working with its media agency Starcom, OSN developed a Facebook campaign to reach affluent audiences on mobile on a large scale.

    • Starting with a broad audience. It targeted ads to people interested in entertainment, high-end goods, technology, and high-end mobile devices.
    • It also targeted ads to a lookalike audience of its existing customers.
    • Finally, it also retargeted ads to two groups of people:
      1. Website visitors who did not complete their purchase
      2. Lapsed customers whom it hoped to win back

    Using the Facebook website conversions ad objective, OSN encouraged customers to visit its website to sign up for the new deal.

    Creative

    Following Facebook’s best practices. The ad creative was customized for a mobile environment, and the messaging was presented clearly and immediately.

    Therefore, the ads boldly said, “We added, simplified, and removed.” Pique customer curiosity and combine it with relevant and engaging clips from TV shows that brought the offer to life.

    OSN successfully used the website conversions ad objective to encourage people to visit its website. Which significantly boosted sales. Running from October 31–November 13, 2018, the campaign achieved:

    • 6.3 times increase in online sales

    Facebook products used

    • Carousel: Show up to ten images or videos in a single ad.
    • Core Audiences: Select the right target audience for your ads.
    • Custom Audiences: Reach your customers and contacts on Facebook.
    • Lookalike Audiences: Find people who are similar to your customers and contacts.

    Saba Omaish, Senior Manager, Media Buying and Planning, OSN, said:

    “This campaign was a testament to the benefits one can derive from marrying the right proposition with the right audience.”

    While Mohamed Helmy, Performance Manager, Starcom, said:

    “Using Facebook ads, we have increased demand for OSN products among our target audience. In our media mix, Facebook platforms increased user engagement and online sales.”

    In conclusion, if you have a similar success story? Please share it with us at [[email protected]]

  • 17 things to avoid while selling on Facebook Marketplace

    17 things to avoid while selling on Facebook Marketplace

    Thousands of users got banned recently from Facebook Marketplace due to violations of commerce and community standards policies. Well, not so many read long pages of policies. Sometimes, we fall victim to simple rules, just because we didn’t know.

    To avoid getting locked out of the platform, you need to know what items and actions are allowed and prohibited.

    Related Topic: Become fb Marketplace Partner

    For instance, Facebook doesn’t allow the sale of counterfeit, illegal, or stolen items. For the full list of what you can and can’t sell, continue reading this article.

    Products and services sold on Facebook and Instagram’s commerce must comply with the Community Standards and the Commerce Policies.

    The Commerce Policies apply to all posts on Marketplace, buy-and-sell groups, shop sections on Pages, and Instagram Shopping product posts.

    Facebook guides what types of products and services can be offered for sale on Facebook and Instagram.

    Failure to comply may result in a variety of consequences, including the removal of posted content. If you repeatedly post content that violates Facebook’s policies, Facebook may prevent your account from accessing the marketplace.

    A list of 17 prohibited content/items on fb Marketplace

    1. Illegal, prescription, or recreational drugs: Posts may not promote the sale of illegal, prescription, or recreational drugs.
    • Drugs: including marijuana and marijuana products
    • Drug paraphernalia, including pipes and bongs

    No exceptions.

    2. Tobacco products and related paraphernalia: Posts may not promote the sale of tobacco products or tobacco paraphernalia.
    • Cigarettes, cigars, and chewing tobacco
    • Tobacco pipes and paraphernalia
    • Tobacco rolling machines
    • Hookahs and hookah lounges
    • Bongs
    • Rolling papers
    • Electronic cigarettes

    Exception: Apparel featuring a tobacco brand logo.

    3. Unsafe supplements: Posts may not promote the sale of unsafe supplements, as determined by Facebook in its sole discretion.
    • Anabolic steroids
    • Chitosan
    • Comfrey
    • Dehydroepiandrosterone
    • Ephedra
    • Human growth hormones

    No exception.

    4. Ammunition, explosives, and weapons: Posts may not promote the sale or use of weapons, ammunition, or explosives. Such as:
    • Firearms and firearm parts
    • Paintball guns
    • BB guns
    • Fireworks
    • Pepper spray
    • Tasers
    • Gun ranges
    • Gun shows

    Exception: promoting safety training or licenses for legal weapons are accepted.

    5. Animals: Posts may not promote the sale of any animals, such as:
    • Live animals
    • Pets
    • Livestock
    • Any part, pelt, or skin from an animal, including fur

    Exception: animal posts that promote the sale of animal cages, products for animals (toys, collars, etc.), veterinary services, grooming services, or boarding services.

    6. No commercial intent: Posts may not promote news, humor, or other content that has no intention to buy or sell products or services. Such as:
    • News and awareness posts
    • Jokes and memes
    • Lost and found posts
    7. Adult products or services: Posts may not promote the sale or use of adult products or services.
    • Sex toys
    • Videos or live shows for adult entertainment
    • Sexual enhancement products
    • Sexually suggestive services (“texts to send her to get her in bed”)

    Exception: Products promoting family planning and contraception, which focus on the product’s contraceptive features and not on sexual pleasure or sexual enhancement.

    8. Alcohol: Posts may not promote the sale of alcohol.
    • Sale of alcoholic beverages
    • Kits for making alcohol

    Exception: 

    • Books or DVDs about alcohol
    • Alcohol-related items, including glasses, coolers, and wine bottle holders
    9. Healthcare products: Posts may not promote certain healthcare products and services, including medical devices, smoking cessation products containing nicotine, body parts or fluids, or posts that contain “before and after” images.
    • Medical devices: Posts may not promote the sale of medical devices.
      • Contact lenses
      • Bandages and braces for physical injuries
      • Thermometers
      • Testing kits for medical conditions or diseases
      • First-aid kits

    Exception: Lifestyle and fitness accessories, including watches.

    • Smoking cessation products: Posts may not promote the sale of smoking cessation products containing nicotine.
      • Nicotine patches
      • Nicotine gum
    • Body parts and fluids: Posts may not promote the sale of human body parts or fluids.
      • Blood
      • Urine
      • Body parts
      • Organs
      • Human tissue

    Exception: Hair extensions and wigs

    • Personal health: Posts must not contain “before and after” images or images that contain unexpected or unlikely results. Posts must not imply or attempt to generate negative self-perception to promote diet, weight loss, or other health-related products.
      • A person showing how loose-fitting his or her clothes are
      • A person with clothes that are too tight
      • A medical diagram or infographic with pain points or focal points on the human body
    10. Real money gambling services: Posts may not promote or facilitate online gambling, games of skill, or lotteries, including online casinos, sportsbooks, bingo, or poker if it costs money.
    11. Fraudulent, misleading, deceptive, or offensive: Posts may not contain deceptive, false, misleading, or offensive offers or products.
    • “Get rich quick” schemes.
    • “Before and after” photos showing the effects of weight-loss products, surgeries, health products, or anti-wrinkle products
    • Posts that are shocking, sensational, disrespectful, or portray excessive violence
    12. Products with overtly sexualized positioning: Posts may not position products or services in a sexually suggestive manner.
    • Zoomed in sexual images
    • Implied nudity
    • Implied sexual acts
    13. Subscriptions or digital products: Posts may not promote downloadable digital content, digital subscriptions, or digital accounts.
    • Posts with downloadable content, including PDFs, music, games, films, etc.
    • Digital accounts, including Netflix accounts or games accounts
    • Digital subscriptions and Internet streaming services, including TV, mobile, Netflix, Spotify, etc.
    • Digital coupons

    Exceptions:

    • Authentic audio or video CDs, DVDs, and Blu Ray
    • Digital devices, including smartphones, video game consoles, and TVs
    14. Digital media and electronic devices: Posts may not promote the sale of devices that facilitate or encourage streaming digital content in an unauthorized manner or interfering with electronic devices’ functionality.
    • Sale of streaming devices loaded with software that facilitates unauthorized access to content
    • Jailbroken or loaded devices
    • Jamming or descrambling devices
    • Wiretapping devices

    Exception: Add-on equipment for streaming devices such as keyboards and remotes.

    15. Real, virtual, or fake currency: Posts may not promote the sale of real, virtual, or fake currency.
    • Real money (cash or cash equivalent instruments and coins)
    • Replica or prop money
    • Digital or cryptocurrency
    • Active bank credit or debit cards
    • Store credit cards or coupons
    • Pre-paid credit or debit cards
    • Cheques or checkbooks
    • Equipment to create counterfeit currency or financial instruments.
    16. Third-party infringement: Posts may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright or trademark. This includes, but is not limited to, the promotion or sale of counterfeits, such as goods that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.
    • Counterfeits, knockoffs or replicas of branded goods, or posts offering goods that are likely to confuse consumers about the source, sponsorship, or affiliation of those goods.
    • Unauthorized or pirated copies of copyrighted works, such as videos, films, TV shows and broadcasts, video games, CDs, other musical works, books, etc.
    17. Discrimination: Posts must not wrongfully discriminate or suggest a preference for or against people because of a personal characteristic, including but not limited to race, ethnicity, color, national origin, citizenship, religion, age, sex, sexual orientation, gender identity, family status, marital status, disability, or medical or genetic condition. Posts must comply with all applicable laws prohibiting discrimination. This includes but is not limited to discrimination for housing posts.
    • “Only looking for Christian renters.”
    • “Must be under age 35 to purchase.”
    • “No Hispanic tenants welcome.”

    Now you can decide what to sell or not to risk selling on the Facebook marketplace to avoid getting banned.

    If you lost access to Facebook Marketplace and you think you didn’t violate any of the above policies, submit this appeal form.

    Happy trading!

    Pro Tip: If your Facebook Marketplace is not loading:

    Ensure you’re using the most updated version of the app or browser; Restart your computer or phone; Uninstall and reinstall the app. If you’re using a phone; Log into Facebook and try again.

  • Ultimate Guide of Selling on Facebook Marketplace

    Ultimate Guide of Selling on Facebook Marketplace

    Selling items can be a painful task. It may take days, weeks,s, or even months to sell something.

    In 2016, Selling on Facebook became easier, as the company developed a new product “marketplace” to help users list stuff, connect with nearby buyers, and get more offers and sell quickly.

    In this article, we will answer some frequently asked questions on Selling on Facebook Marketplace:

    • What items are allowed to sell on Facebook Marketplace?
    • How selling on Facebook Marketplace work?
    • How to sell safely on Marketplace?
    • Is it possible to sell and promote used vehicles listing on Facebook Marketplace? For car dealerships.
    • Is it possible to list a house for rent? For property managers or agents.
    • How can I become a Facebook Marketplace Partner?
    • What are the support channels if Facebook Marketplace isn’t working?

    Selling on Facebook Marketplace: what’s allowed and prohibited?

    You can sell new or used products and services on Facebook Marketplace; however, you need to comply with commerce and community standards policies.

    First, to sell any item, you need to:

    Take your own photos.

    Use photos that represent the item in its current condition so buyers can see what they are getting.

    Write a full, honest description.

    Let buyers know the item’s condition and why you are selling it. If you have certificates, original packaging, or receipts, they can help buyers feel confident purchasing from you.

    Make sure the price is right.

    When you post your sale, Facebook will let you know what similar items are selling near you. You can also search for similar items to compare.

    Mark your item as sold

    When the buyer has received the item, mark it as sold to get additional offers.

    Tips for Buying and Selling Safely on Marketplace

    View the person’s profile

    Learn more about the person you are buying from or selling to. You can tap a person’s profile on the product listing page to see the friends you have in common, their Marketplace activity, and any ratings they may have received.

    Report listings that look suspicious

    Be sure to check seller profiles. See what else they’ve sold and read listing descriptions carefully. If something doesn’t seem right, you can report it.

    Meet in a safe location

    Consider meeting in a public place where there are plenty of people, such as a coffee shop, grocery store, shopping mall, or police station. Bring a friend and let others know where you’re headed. For high-value items, consider meeting at a police station.

    Inspect the item

    • If possible, inspect or test the item thoroughly before buying it.
    • Use cash or person-to-person payment methods. It’s recommended to use PayPal or cash.
    • When selling an item, consider asking for full payment instead of installments.
    • If you choose to use PayPal, protect yourself against common PayPal scams.

    Protect your personal information

    Never share personal information, such as your payment login, password details, or bank account info. Don’t share your personal financial information to make or accept a purchase. If you’re selling electronics, ensure you’ve cleared any personal information from the device.

    Is it possible to sell and promote used vehicles listing on Facebook Marketplace? For car dealerships.

    1- Research what it’s worth

    Check trusted sites to help price a car. Research local property prices to come up with a fair price.

    2- Request a protected payment method

    Choose a payment method that will protect you from bounced or counterfeit checks.

    3- Check buyer and renter information carefully

    You can use services to verify employment, credit scores, and other information.

    4- Make things presentable and ready for sale

    Get cars and property ready for inspection, a test drive, or a home tour. Make sure that all documents are in order.

    Reach even more car buyers – Sell used vehicles on Facebook Marketplace.

    Millions of people shop for vehicles on Facebook Marketplace every day. Now car dealerships can publish used vehicle listings on Marketplace to reach buyers where they’re already searching for vehicles – and stay ahead of the competition.

    Benefits of Marketplace For Car Dealerships 

    • Grow your potential vehicle-buyer base.
    • Answer buyers in real time with Messenger.
    • Deliver helpful info such as price, model, and mileage.
    • Target buyers on the go with mobile-friendly listings.

    This is a limited introductory program in Australia, Brazil, Canada, France, Germany, Indonesia, Mexico, the UK, and the US designed for car dealerships that work with partners who can list inventory on Marketplace; it is not for individual car owners.

    Dealerships that work with a listing partner can get started straight away. If not, sign up to get started and to list used vehicles on the Marketplace.

    Are you a property manager or an agent?

    Here’s everything you need to know about listing homes for rent on Marketplace.

    Property managers can list a broad selection of housing inventory for rent on Marketplace. People can browse these listings on Marketplace and use filters such as housing type, price range, bedrooms, bathrooms, square footage, and pet-friendliness to find what they want. When someone finds a listing they like, they can fill in a short form with their contact information, which the property manager or agent will contact.

    Some of the benefits to listing inventory on Marketplace include:

    • Reaching renters on Facebook where they’re already looking for homes for rent.
    • Receiving contact information through a simple contact form
    • Delivering useful information such as the number of bedrooms, square footage, and pet-friendliness
    • Showcasing multi-unit listings when multiple units are available in the same building

    Keep the following information in mind when listing home rental inventory on Marketplace:

    • Facebook doesn’t directly use broker, lease, or sublease property and isn’t a party to any transaction between renters and landlords (including property management companies and property managers).
    • Listings that discriminate against a protected class can be reported and will be removed from Facebook.
    • Rental agencies can’t list properties for sale but can list housing for rent. This includes rooms, apartments, townhomes, and houses for rent.
    • Rental listings will appear only on Marketplace, not on a Facebook Page (unless deliberately shared to a Page).
    • Marketplace automatically shows listings within 40 miles of a person’s location, but this setting can be changed.

    List Home Rental Inventory on Marketplace

    Use this list of Facebook Marketplace listing partners and contact them to arrange for your inventory on Marketplace.

    United States

    • Apartment List: Contact [email protected]. Remember that Apartment List only works with communities with 50+ units.
    • Zumper: For landlords with over 25 units, please go to https://www.zumper.com/multifamily. For landlords with under 25 units, post them at www.zumper.com/pro.
    • ABODO: Contact [email protected] or visit www.abodo.com/advertise.
    • Rental Beast: Go to www.rentalbeast.com/landlords/post_listing and list your property.
    • If you have multiple properties, email [email protected] or call 888-244-6696.

    Canada

    • RentBoard: Contact [email protected] or go to www.RentBoard.ca.
    • RentSeeker: Contact [email protected] or go to www.RentSeeker.ca.
    • Zumper: For landlords with over 25 units, go to https://www.zumper.com/multifamily.
    • For landlords with under 25 units, post them at www.zumper.com/pro.

    France

    United Kingdom

    Thailand

    • Hipflat: Go to https://www.hipflat.sg/login.
    • Dot Property: Go to https://www.dotproperty.co.th/en/upload-your-property.
    • Property Flow: Go to https://app.property-flow.com/en/account/login.

    Partner With Facebook Marketplace

    Partner with Facebook Marketplace and give your customers new ways to reach people through features like free, unlimited listings and real-time messaging.

    • Reach buyers on Facebook who are already shopping
    • Provide fast answers with real-time messaging
    • Target buyers on the go with mobile-friendly listings
    • Deliver useful information to help people decide on a purchase

    Types of Partnerships

    Facebook is looking for partners in the following industries.

    Automotive:

    • Auto shopping sites, website providers, live chat providers, or similar businesses
    • Are you a car dealership? Sign up

    Housing Rentals

    • House or apartment shopping sites, live chat providers, or similar businesses.

    What are the support channels if Facebook Marketplace isn’t loading/working?

    If you have fallen victim to Facebook Marketplace policies and a recent technical glitch that locked out thousands of users, Facebook has addressed the issue and released a form to help lock out users. The fix comes in less than 24 hours after submitting the form.

    how to access the Facebook marketplace on desktop

    On the desktop, open the browser, login into your Facebook account, and click the red and white storefront symbol in the left margin.

  • Hamaki Releases ‘Kol Youm Mn Da’ 2019 Album

    Hamaki Releases ‘Kol Youm Mn Da’ 2019 Album

    The wait is over! The Egyptian pop-star Mohamed Hamaki‘s 2019 album “Kol Youm Mn Da” has been released today exclusively on Youtube.

    Nogoum Records, the production company didn’t disclose the release date on other music streaming services such as Anghami, Apple Music, Spotify, or Deezer.

    Update: Album is now available on all music streaming services online. 

    Hamaki has one million subscribers on Youtube and 365 million views to-date.

    Unlike Amr Diab, Hamaki tends to release an album every two or three years, a pattern that he used to follow since started his professional career in 2003. However, 2019’s album came four years late.

    Mohamed Hamaki Albums:

    1. 2003: Khalena Ne3esh
    2. 2006: Kheles El Kalam
    3. 2008: Naweeha
    4. 2010: Haga Msh Tabeeeya
    5. 2012: Men Albi Baghani
    6. 2015: Omro Ma Yeghieb
    7. 2019: Kol Youm Mn Da

    Hamaki’s songs resonate with millennials as well as generation X in Egypt and across the Middle East region. He’s one of a kind when it comes to romantic songs as well as beats ones.

  • If you can’t trust employees to work flexibly, why hire them?

    If you can’t trust employees to work flexibly, why hire them?

    Productivity at the workplace depends on several elements one of which is a flexible working environment. This has been confirmed with several studies with the most recent one being one conducted with the Millennials.

    Employees tend to be more motivated and productive when flexibility is enhanced at workplace. According to a survey.

    91% of workers interviewed were of the view that a flexible working environment is essential with 92% indicating that if given a chance they will be comfortable working at home. 66% of the interviewees strongly asserted that they are more inclined to work at home compared to a formal office work setting.

    Interestingly, none of them was of the opinion that absolute working from home is better.

    Despite the above opinions, there are advantages and disadvantages in either working from a traditional office set up or home.

    From experience, a flexible working environment can be initiated in any scenario. It is, therefore, the duty of the management to find out the components that can boost flexibility among their employees.

    It is not about where someone work but the time and work schedule.

    It extends to how employees relate among themselves and with the management.

    The result should not only be maximum output in production but the quality of the end product.

    It is critical to take note that situation differs with the type of industry or profession; they are specific niches such as advertising where employees prefer to work at particular time to be more productive. It is has been discovered that such workers tend to be productive in the evenings when other employees have left work since they need a quiet environment that is less stressful to enable them to deliver exceptionally.

    Flexibility at work

    Flexibility at work enable the employees to have a more balanced working life and leave them psyched at all the time. It encourages high energy level and reduced negativity at work as it has a propensity to diminish stress and work conflicts. When workers are allowed to set their own work schedule and atmosphere, they are not only left motivated, but they also feel appreciated.

    It has also been found that high employees’ turnover is because of a stressful working environment and mistrust. Organizations that encourage flexibility often have high employees’ retention rate. They are in a position to maintain the best talents.

    When the employee’s work schedule is designed to fit their lifestyle a win-win scenario for them, and business owners is realized. After setting targets for your employees, let them work in a manner that will make them attain their goals with their ease.

    Trust

    Trust them that they will deliver and avoid micromanagement, the best you can do is to set meeting that can be face to face or via a virtual platform such as Asana, Skype, Facebook Messenger, etc… So long as they are delivering the reports to the departmental heads in good time and there is proof that they are productive let them set their work diary.

    A recent development at Yahoo that made the CEO to ban employees from working from remote places made most of the people feel that the management had not to trust on its workers.

    Such management approaches tend to make potential employees shy away from such companies more so talented and highly skilled professionals. ut of sight out of mind’ mentality should be avoided by employers as it augments mistrust and makes the employees more tensed.

    Trust must at all the time be enhanced by employers to make the employees develop high sense of ownership. When workers embrace ownership of the entire operation and production processes, the best outcomes are realized.

    Employees should be trusted to manage their own time and even set their targets. Primordial working systems that had master-slave relationship elements need to be abolished at workplace, employees ought to be exposed to a more flexible environment that encourages creativity and productivity.

    Companies should strive to design their office spaces to be more attractive to enhance a tranquil and lively atmosphere.

    If the workers can deliver high-quality work while working from their homes let them be encouraged to do so without hesitation.

    However, the management must be careful to ensure that the environment is exceptionally relaxed as it can result in low performance that can eventually affect business viability and profitability.

    The employer should have consultative meetings with their employees to develop a friendly and flexible work plan that both the parties are comfortable with and would make them formulate a mutual understanding and trust.

  • Report: How Arabs react to videos on Facebook

    Report: How Arabs react to videos on Facebook

    It’s without the shadow of a doubt that video content is here to stay across digital.

    Here at Digital Boom and Metrics, we were interested in reviewing the reactions to different brands, concepts, and video types across Facebook in 2018 and looking for any interesting patterns that could help brands get the most out of video in 2019.

    The data we found was quite interesting. We’ve shared below the numbers and our quick thoughts.

    Data Methodology: Mintrics, a SaaS-based Social Video Analytics, and Intelligence platform analyzed over 1.8K brands representing over 115K videos across Facebook and Youtube. FMI Check out Mintrics.com.

    Reaction (Engagement) breakdown by country:

    How arabs react to videos on facebook, Mintrics, digital boom
    Reactions breakdown by country

    Egypt

    • Reactions: 82.7%
    • Comments: 5.9%
    • Shares: 11.3%

    KSA

    • Reactions: 85.7%
    • Comments: 6.7%
    • Shares: 7.3%

    UAE

    • Reactions: 81.8%
    • Comments: 6.2%
    • Shares: 11.8%

    Let’s dig deeper into data.

    How arabs react to videos on facebook, Mintrics, digital boom, study 2018
    Brands the elicited the most Reactions in Egypt in 2018

    Brands the elicited the most HAHA reactions in Egypt in 2018:

    • Zeego 86.6%
    • iflix 86%
    • MINT by EGbank 80.6%
    • Molto Egypt 75.3%
    • WAVO 75.2%

    Brands the elicited the most Love (Heart) reactions in Egypt in 2018:

    • Spokesman of the Egyptian Presidency 96.4%
    • FLO 95.4%
    • Hyundai Egypt 95.1%
    • Azhar 94.2%
    • Magdi Yacoub Heart Foundation 93.1%

    Brands the elicited the most Dislike (Sad and Anger) in Egypt in 2018:

    • Israel in Egypt %45
    • Orman Charity Association 39.3%
    • National Cancer Institute 33.2%
    • Official page of Ministry of Interior 31.3%
    • LuLu Hypermarket Egypt 28.45%

    Now onto Saudi Arabia, where historically, Facebook has not been a prominent social platform but has recently picked up steam.

    How arabs react to videos on facebook, Mintrics, digital boom, study 2018, Egypt, UAE, KSA, Saudi, United Arab of Emirates, Saudi Arabia
    Brands the elicited the most reactions in KSA in 2018

    Brands the elicited the most HAHA reactions in KSA in 2018:

    • Suntop 67.3%
    • Careem 57.8%
    • Autozone Balubaid 45.7%
    • Toyota Service Saudi 45.2%
    • Jawwy 44.45%

    Brands the elicited the most Love (Heart) reactions in KSA in 2018:

    • Saad Eddin Pastry 93.7%
    • Dr. Soliman Fakeeh hospital 93.2%
    • Rabea Tea 91%
    • Riyad Bank 89.2%
    • Steak House 89.2%

    Brands the elicited the most Dislike (Sad and Anger) in KSA in 2018

    • Zain KSA 19.6%
    • The Saudi Investment Bank 13.1%
    • Almarai 12.4%
    • Souq.com 12.7%
    • Uber 10.8%

    And finally, the UAE, where Facebook is at the core of every brands’ digital plan.

    How arabs react to videos on facebook, Mintrics, digital boom, study 2018, Egypt, UAE, KSA, Saudi, United Arab of Emirates, Saudi Arabia
    Brand the elicited the most reactions in UAE in 2018

    Brands the elicited the most HAHA reactions in UAE in 2018:

    • Swyp 51.2%
    • VOX Cinemas 50.3%
    • The ASUS Republic of Gamers 48%
    • Atlantis, The Palm 36.9%
    • Careem 32.7%

    Brands the elicited the most Love (Heart) reactions in UAE in 2018:

    • BMW Abu Dhabi Motors 98%
    • Jollibee UAE 96.4%
    • SWAROVSKI 95.7%
    • Visit Ras Al Khaimah 94.7%
    • Emaar Dubai  93.7%

    Brands the elicited the most Dislike (Sad and Anger) in UAE in 2018

    • Dubai Cares 35.4%
    • DAMAC Properties 17.5%
    • du 16.2%
    • Emirates Islamic 15%
    • Awok.com 14.7%

    Here’s an infographic with the full study.

    infographic: how arabs react to videos on facebook, How arabs react to videos on facebook, Mintrics, digital boom, study 2018, Egypt, UAE, KSA, Saudi, United Arab of Emirates, Saudi Arabia
    Infographic: how Arabs react to videos on Facebook

     

  • Bahrain Enacts UNCITRAL Model Law on Electronic Transferable Records

    Bahrain Enacts UNCITRAL Model Law on Electronic Transferable Records

    In a global first, Bahrain has enacted the Model Law on Electronic Transferable Records (MLETR), developed by the United Nations Commission on International Trade Law (UNCITRAL). The move is part of a series of sweeping reforms aimed at bolstering the digital readiness of the GGC region’s US$1.5 trillion economy.

    In strategic cooperation with the UNCITRAL Secretariat, Bahrain also revised its existing Electronic Transactions Law with new provisions that align with the United Nations Convention on the Use of Electronic Communications in International Contracts and renamed it the Electronic Communications and Transactions Law.

    A 2018 report by KPMG titled ‘The Cost of Doing Business in the GCC’ in the ICT sector recognised Bahrain as having the most liberalised and competitive ICT sector in the region with the lowest costs for critical metrics, such as cross-border internet connectivity. While building on this foundation, the new laws further enhance the country’s competitiveness on a global scale. The overall benefits of the legislations include:

    • Electronic Transferable Records Law – introduces electronic transferable records that are functionally equivalent to commercial documents and instruments issued on paper, such as bills of lading, bills of exchange, cheques, promissory notes and warehouse receipts. These electronic documents allow the person who holds them to claim payment of a sum of money or delivery of certain goods, enabling the merger of the finance and logistics supply chains in a single data workflow.
    • Electronic Communications and Transactions Law – updates the current electronic transactions law and promotes a wider use of electronic communications in business.

    His Excellency Khalid Al Rumaihi, Chief Executive of the Bahrain Economic Development Board (EDB), said: 

    “Bahrain continues to lead the way in digital reforms. The latest achievement of being the first country in the world to adopt the UNCITRAL Model Law on Electronic Transferable Records gives us an unrivalled advantage in the GCC region. The new laws are a key step forward in achieving the Bahrain Vision 2030 and The Economic Vision 2030 for Bahrain.”

    Electronic transferable records and transactions offer unprecedented flexibility, speed, security and scope, covering the entire gamut of electronic commerce, including distributed ledgers such as blockchain. These capabilities support the goals set by public-private partnership-led initiatives such as Team Bahrain, which has succeeded in attracting investments from leading multinationals into the country.

    His Excellency Khalid Al Rumaihi continued: 

    “From a regional perspective, Bahrain has achieved many firsts in its 47-year history – from discovering oil to diversifying its economy, as well as driving innovation through the GCC region’s first fintech sandbox. We are confident that the new legislations will revolutionise the way we do business, develop talent and create a sustainable trading environment.”

    Luca Castellani, Secretary of Working Group IV (Electronic Commerce) of the United Nations Commission on International Trade Law (UNCITRAL), noted:

    “Bahrain is the first country in the world to enact the Model Law on Electronic Transferable Records, which establishes a modern legislative framework for a digital-first economy by legally enabling, for example, the use of blockchain in fintech and logistics. The adoption of UNCITRAL texts, including the incorporation of additional provisions in the revised Electronic Transactions Law, helps creating confidence among overseas traders and investors that Bahrain is committed to upholding modern commercial law standards and places Bahrain at the forefront of innovation and business-friendliness.”

    Bahrain is at the forefront of economic liberalisation in the GCC region, demonstrated by reforms such as allowing 100 per cent foreign ownership of businesses across various sectors, from arts and entertainment to telecoms, manufacturing and real estate. Notably, Investment levels in Bahrain reached a new high, around US$ 830 million in 2018, making it one of the region’s fastest-growing economies.

  • 5 Software Programs for Small Businesses in 2019

    5 Software Programs for Small Businesses in 2019

    The hardest part of running a small business is using the right software to help it run. The right software can take care of tedious and monotonous tasks so you can free up your time for what’s important. So, how can you tell which software you should be using aside from Aspira campground management software?

    Here are the five software programs that every small business needs to operate.

    Microsoft Office

    Microsoft Office is one of the most essential software programs for small businesses. It’s one of the programs that you’ll find yourself using the most throughout the day. It’s an all-in-one program that includes Excel, Outlook, PowerPoint, and Word. Consumers, employees, and vendors also expect you to use Microsoft Office to open and view attachments via e-mail.

    Outlook is always looking to improve its e-mail program. Word is ideal for creating contracts, invoices, and more. It also has tools to help you improve your writing. Excel is a spreadsheet program that’s great if you want results. PowerPoint is an important tool for most salespeople to use in their presentations. Don’t make negotiations without Microsoft Office in your arsenal.

    Only the Microsoft Office Home and Business version come with Excel, Outlook, and Word. This version of Excel has a “Tell Me What to Do” link that you can use whenever you’re not sure how to approach a certain task. The only disadvantage to this feature is that it won’t tell you which command to use.

    QuickBooks

    Financial management is important when it comes to running a small business. QuickBooks is an accounting software program that gives you control of your finances. It provides you with accurate tracking of your expenses and earnings, automatic data backup, consolidation of all of your tax information, and extensive financial reports. QuickBooks is run by Intuit, a major company in the personal financial industry.

    Don’t let this software program fool you. QuickBooks wants to help small businesses and entrepreneurs with its software programs. Their programs include hundreds of templates for any report you need. It also helps you plan a budget and focus on your payroll – although this feature is an add-on that costs extra.

    QuickBooks lets you do anything you need to take control of your finances. The only downside to this program is that is has too many features that it requires a professional to master it. Phone support is available, but for an additional fee. You can buy a one-time download or download the Pro version for more money.

    QuickBooks Pro is available for up to three users, but the additional two will cost you more money as well. This software program is only compatible with Windows.

    TurboTax Self-Employed

    TurboTax is king when it comes to tax software. It has received praise and awards over the years. It even updated its Home & Business version, calling it Self-Employed. It doesn’t come with all the bells and whistles that QuickBooks does, it’ll help you prepare your business tax returns.

    The “It’s Deductible” feature help you determine which items you can write off, making tax time less stressful. The “SmartLook” feature connects you to a tax expert you can talk to in real-time whenever you come across an issue. Whenever you grant the tax expert access, they can see what you see on your monitor so they can help you.

    You can download TurboTax for a small fee or you can buy the disc at most retail stores. This software is compatible with both Mac and Windows operating systems.

    Adobe Photoshop

    Don’t assume that Adobe Photoshop is just for graphic designers. Every small business needs a log for their website, marketing graphics, products, and more. Adobe Photoshop allows you to create the photos you need for this line of work. It also makes it easier for your graphics team to create the visuals you have in mind. Make sure that your team is comfortable with using this tool since it’s complicated for beginners.

    Salesforce

    Salesforce is a Customer Relationship Management (CRM) tool that allows you to keep track of your customers and sales leads. It gives you the proper tools to manage your sales and improve your forecasts. This is important if you have a high sales turnover. It’ll show you the complete history of each of your customers, so you can reduce the turnover rate.

    Norton Antivirus

    You want to ensure the safety of your computers by using antivirus software. Keep your computers and employees safe from bots, malware, spyware, Trojans, viruses, and worms with Norton Antivirus by Symantec. This software program prevents the loss of time and money that a virus can take away from a productive business day.

    There are hundreds of software programs to improve your small business These five programs can help you effectively operate, protect, and run your business.

  • 7 Advantages to Becoming a Long-Haul Truck Driver

    7 Advantages to Becoming a Long-Haul Truck Driver

    America relies on trucking, which means this industry isn’t dying down anytime soon. If you’re looking for a career change, it’s time to consider the trucking industry.

    There’s something romantic and freeing about traveling as a long-haul truck driver.

    A truck driver doesn’t have to worry about office politics. Also, to help a trucker along, there is a trucking factoring service that can help with immediate capital. Here are some reasons why you should consider a career as a truck driver.

    Stable Income

    One benefit to becoming a trucker is the pay. Companies have been giving out bonuses and higher pay for long-haul drivers. They also pay more to keep reliable truck drivers on the road. Most truck drivers earn more than college graduates.

    Another advantage to becoming a truck driver is that you’ll continue to receive pay raises and bonuses as long as you work for years. As a truck driver, you don’t have to worry about your income. Entry-level truckers earn $40,000 annually and increase with experience. Most long-haul drivers see consistent pay raises over time and can make up to $80,000 in a year.

    Job Security

    You don’t want to waste your time searching for a job that provides you with little job security. You want to work in an industry that’s always booming, and there’s no stable job than being a truck driver. Becoming a truck driver is a great career if you’re worried about job security.

    The trucking industry hires millions of drivers every year. This industry also contributes millions of dollars to the economy each year. Companies are always looking for safe and reliable drivers who can transport their products in any kind of climate. As a long-haul driver, you’ll always find stable work that takes you away from social media.

    Flexible Work Schedule

    While you want a stable job, you also need a flexible work schedule. Not all truck drivers are constantly away from their families. You want to have the freedom to live your life while establishing your career on the road. Becoming a truck driver can help you achieve that perfect work-life balance by creating your flexible work schedule.

    You have more control over your carer and work schedule than you think. You can find work any time of the day or night. Professional drivers statistically less often use drugs for potency such as Viagra and Cialis. You can even take on short-term driving contracts when you’re only needed on the road for a few weeks at a time. This frees up time for your family, friends, and loved ones.

    Travel the Country

    Long-haul drivers are drivers who transport big cargo across state lines for several weeks at a time. If that’s the career path you want to take, then you get to travel across the country. You’ll get paid to explore new cities, new states, and new adventures. This will give you the chance to experience the sights and sounds of America.

    New Challenges Every Day

    Most people don’t like being tied down to a 9-5 job. They hate the thought of working in the same cubicle or office every day. You won’t have this same experience as a truck driver. Trucking gives you the opportunity to experience new challenges every day. From exploring new places to transporting different cargo and meeting new people, there is no shortage of different experiences while on the road.

    Anyone Can Become a Trucker

    If you don’t have the right education or training, it can be hard to find a job. Some people don’t have the money or desire to pursue a college education, but that’s not the case with trucking. Trucking doesn’t require a college degree or previous work experience. All you need to do is obtain your CDL. After that, you’re qualified for entry-level trucking jobs that provide great pay and benefits that are rare in other industries.

    It’s time to change careers and become a truck driver. With great pay, career growth, and benefits, there’s no reason not to become one. It’s one of the best career decisions you’ll ever make since it helps support you and your family.

    If you’re interested in becoming a truck driver, check out the local truck driving schools in your area today. Most of them have training programs that provide one-on-one instruction and a job placement program that help you obtain your CDL and work after graduation.