TikTok has launched a Ramadan-inspired video series to present data and insights related to the Holy Month on the platform in a fun and interesting way. TikTok took a creative approach to deliver this narrative, integrating the numbers into “mousalsalat” style episodes akin to the TV shows that are so popular during Ramadan.
Connected through one storyline, the mini-series called “أرقام بينحكى فيها” which translates in English to “Numbers Worth Remembering,” sheds light on how brands of all categories can drive results on TikTok. The series follows the story of the main hero, who knows key insights by heart as they help him navigate tricky situations throughout the six episodes.
Each episode was developed to focus on key verticals, including automotive, online retail, consumer goods, food and beverage, beauty, and luxury.
Key figures and insights highlighted in the series include:
80% of people develop a positive opinion about car advertisements on TikTok, based on research by Walnut Unlimited.
72% of users on TikTok look for product reviews and unboxings based on data from IPSOS.
Last year, Ramadan recipes on TikTok received 564 million views in MENA, based on internal data.
57% of TikTok users get inspired by content creators to try new household products during Ramadan, based on findings from IPSOS.
67% of users discover and find inspiration for luxury products on TikTok, based on research by Redseer.
Commenting on the series, Elias Walid Bassil, Head of Business Marketing & Creative Strategy for Consumer, Retail, ECOM – MENA at TikTok, said:
“This year, TikTok is encouraging brands to #BelongDifferently during Ramadan, and our video series proves that we are practicing what we preach. Following the principle of “show, don’t tell,” we make data and statistics entertaining and memorable through short-form video storytelling. The cherry on top is that we are presenting the mini-series in a format relevant to the region and occasion, namely “mousalsal” style episodes, which resemble the beloved Ramadan TV series. We hope marketers in the region find this series enjoyable and useful as they begin activating their Ramadan campaigns.”
Fresh Egypt, a Home Appliance company kicked off its Ramadan campaign with a 1:43-minute Ad promoting the company’s products. Starred by Ruby and Mahmoud El-esseily.
The Ad gained more than 600L views on YouTube and over than 1.2M views on Facebook. Fresh Egypt Ad caught the audience’s attention with its beautiful rhythmic song, saying, “because everything is much better when it’s fresh, make your life fresh and day delightful.”
Some people described it as one of the most beautiful ads this Ramadan, especially Ruby and Mahmoud El-esseily fans. Although it’s a bit different than last year’s ad that was performed by Ruby and Dina El-Sherbiny went viral in a split second.
Watch last Ramadan’s Fresh Ad featuring Ruby and Dina El-Sherbiny.
Zed has released its Ramadan 2022 brand campaign showing how happiness is everywhere at its new properties, the ad has featured a number of Egyptian and Arab celebrities.
The campaign’s video is starring nine celebrities in the fields of cinema, music, and sports. Actress Nelly Kareem, Yousra, Mais Hamdan, Joelle Mardinian, Huda El Mufti, Asmaa Galal, footballer Emad Meteb, actor Ahmed Dash, singer Tamer Hosny, and for the first time in Ramadan, the Lebanese singer Elissa.
Last Ramadan, Zed brought another set of celebrities, the ad’s song sparked a frenzy in Egypt as everyone on social media and off it, used the song’s lyrics in their daily meme.
Zed’s ad gained more than three million views so far on Youtube and counting.
Etisalat Egypt kicked off Ramadan 2022 media race with a brand TVC that promotes Etisalat’s position in the market. The ad features Ahmed Ezz and the Lebanese star Carmen Bsaibes.
Ahmed Ezz and Carmen Bsaibes appeared in five characters in different romantic situations in the ad; portraying how they saw a love story coming from the beginning in the five situations, reflecting on the ad, who believed in Etisalat’s success from the begining was right, as it was going to rack the first position in the market sooner or later. It is inevitable.
The ad song “Bahebek Enti” which translates to “I l love you” by the Jordanian singer Aziz Maraqa.
The ad gained 10 million views on YouTube, over 16M Views on FaceBook, as low as 2,327 views on Twitter, and received many positive reviews on social media. Many of them were impressed by how convincing Ezz and Basibes were in the lovers’ role; many thought they had strong chemistry between them.
Vodafone Egypt kicked off the Ramadan media race with a brand TVC “Eli Benna Hayah” which translates to “What We Have Between Us is Life”, collaborating with Amr Diab, who performed the ad song.
Every Ramadan, Egyptians and even Arabs wait for telecom companies’ brand campaigns, as they bring full creativity to the screen.
Vodafone is one of the top companies that audiences wait for, as the company excels in expressing the greatness of human feelings through its Ramadan ads.
The extraordinary Ad moved the audience’s emotions, gained very positive feedback, and many comments stated that the advert made them want to be in a relationship.
On Facebook, the ad has gained over 8 million views, 112K reactions, over 7K comments, and 15K shares.
On YouTube, it has over four million views.
All of these numbers happened in less than 48 hours.
“It’s better than all Ramadan series,” some people posted on YouTube; others said, “It’s the best ad ever.” It received many incredible heartwarming comments on Facebook praising the beauty and splendor of the ad.
This is known that Vodafone distinguishes itself and makes a special appearance every year during Ramadan through its Ads, collaborating with many famous and popular stars in Egypt.
An entertaining, heartwarming ad is a forgiving excuse to interrupt a good series, especially during Ramadan when people seek comfort after a long day of fasting by watching TV.
During Ramadan, brands compete to produce the best advertisements to enforce their brands and maximize their reach. This is obvious through their choice of celebrities to appear in the ad, selection of music, and stories that emotionally affect the viewers.
Now that Ramadan is a few days away, let’s take a look back to remember the best ads from the last season.
Here’s a list of the most-watched ads on Youtube in Ramadan 2021 that resonated with audiences in Egypt and other Middle East countries.
10. Fresh ‘Ramadan 2021’ Ft. Dina El-Sherbiny & Ruby
With 100K views on Youtube, Dina El-Sherbiny and Ruby’s duet song for Fresh nailed it as a real fresh song. The appliance company “Fresh” is known for its melody songs during the Ramadan season and this one was an extension of the previous years’ trend.
9. ZED
With 260K views on Youtube, ZED’s ad became one of Egypt’s trending memes in Ramadan and beyond. Why? It’s known that Cairo is divided into zones, with El-Tagamo3 and Zayed being the two extremes, making the argument of “no, you come here, you’re further away” this dialog happens every time you want to meet up with a friend from the opposite side. And that’s exactly why the ZED ad worked.
The ad featured a group of top Egyptian actors, actresses, social media influencers, and footballer players, including Nelly Karim, Tara Emad, Karim Abdelaziz, Shireen Reda, and Yousra, Dina El-Sherbiny, Mido, Hazem Emam, Salma Abu Dief, Mohamed Zidane, and more.
8. Mountain View
The real estate giant Mountain View’s ad gained more than 2.6M views on Youtube with its ad about connections and being with our loved ones, featuring Hussien Al-Jasmi’s voice in a heartwarming song.
7. Alex Bank
Alex Bank’s ad gained more than 3.6M views on Youtube – Football fans sometimes or, let’s be honest, want to tell the players what to do and have them actually listen. Alex Bank played on this behavior in a light ad starring Mohamed Salah and featuring appearances from Jordan Henderson and Alex Oxlade-Chamberlain.
6. Unionaire
With 5.7M views, Union Air’s ad comes 6th on the list of the most-watched and resonated ads in Ramadan 2021. The ad features Sherine’s voice in an uplifting song, starring Ahmed Dash, Asser Yasin, Esad Younis, Mostafa Fahmy and more has become a favorite of many people.
5. Coca Cola Egypt
Coca-Cola decided to come in and capitalize on our heartstrings with an ad that centers on one of Ramadan’s true tenets — our shared humanity and our closeness. The ad gained more than 12M views on Youtube.
4. Bank Misr
Bank Misr’s ad for Ramadan 2021 gained more than 35M views on Youtube – Features Mohamoud Esseily’s voice in an enthusiastic song to inspire people to be confident, strong, and keep going regardless of challenges.
3. Orange Egypt
Personal opinion? This is the best ad in Ramadan 2021 by far. Hussein Al Jasmi’s song for Orange racked up 33M views on Youtube and resonated big with Egyptians and Arabs. If you are an Egyptian who lives abroad or an Arab who visited Egypt before, you will relate, this song takes your heart and mind to a deep nostalgic level.
As always, the Orange brand knows how to win in Ramadan.
2. Etisalat Egypt
With more than 40M views, Etisalat’s ad featuring Nancy Ajram and Amir Karara comes second on the list of most-watched ads on Youtube in Ramadan 2021 in Egypt. Etisalat promotes its new network as the strongest in Egypt.
1. Vodafone Egypt
Ramadan 2021’s surprise, by all means, Sherihan’s return to the screen was a surprise for all the ’60s, ’70s, ’80s, and even ’90s generations. Vodafone Egypt’s ad ranked #1 on the most-watched and resonated ads list in Ramadan 2021 with 62M views on Youtube alone.
It monopolized conversations, we talked about nothing else except the ad and it makes perfect sense because, honestly, who doesn’t love Sherihan?
Vodafone Egypt’s ad features Sherihan’s story from the get-go till her return in a smart way.
The holy month of Ramadan, the fasting season for Muslims, is one of the most sacred and spiritual 30 days of the year in the Muslim nation, especially in the Arab world.
It’s also a time when series and entertainment shows abound as a kind of celebration of the holy month as most families gather after Iftar around the TV to treat themselves after a long day of fasting.
Here is a list of Egyptian series coming this Ramadan to watch:
Enheraf (deviation)
Starring: Rogina, Rania Mahmoud Yasin, Ahmad Safwat, Mohammad Al Kilany.
Based on actual events revolving in a thriller full of mystery, about the deviation of some characters from human nature, They bump into a psychiatrist, and she decides to adjust the course in her way.
2. AL Ser (The Secret)
Starring: Hussein Fahmi, Wafaa Amer, Nidal Al shafei, Maya Nasri.
It’s about a female lawyer who has a relationship with a businessman and discovers a dangerous secret about him, which leads to many disputes between them. He tries to control and eliminate her using power and influence. Will he succeed?
The events revolve around Yara, who abandons her dream career as a navigation officer for her possessive husband. Still, an encounter with an old friend takes her down a dangerous path.
4. Al Mishwar (The Journey)
Starring: Mohammed Ramadan, Dina Al Sharbini, Omar Abdel Al Jaleel, Biomy Foad.
Two workers at a shipping company face challenges beyond their simple world. Life takes them in endless turns between the antiquities trade and the sudden rise of class and love.
5. Al Ekhtiar – Season 3 ( The Choice )
Starring: Yaser Jalal, Ahmad Ezz, Kareem Abdel Azeez, Ahmad El sa’a.
After the overwhelming and unparalleled success of the last two parts of the series “The Choice” that monitors the army and police championships in Egypt, here is the third part, “The Choice 3”, which will be launched soon during the upcoming Ramadan season 2022, which will come in a few days.
6. Ahlam Saedah ( Sweet Dreams )
Starring: Yousra, Ghada Adel, Nabeel Noor EL dein, Mai Kasab.
Three middle-aged women suffering from insomnia and difficulty sleeping are brought together by fate to undergo experiences that will help them overcome their problems and move on to a better life.
7. Daiman Amer ( always Amer)
Starring: Mustafa Sha’ban, Omar Abdel Jaleel, Cynthia Khalifa, Sama’a Ibrahim.
The events of the Daiman Amer series revolve around a school called Vision, a school whose students and faculty members enter it with significant challenges and disagreements with the school next to it. Mr. Amer is a teacher who accompanies all his students and solves all the complex problems.
A true story from the Egyptian General Intelligence files deals with the recycling of terrorism and its export to Egypt through the people who returned from the fabricated Islamic State and how they were prepared and manufactured there to return to Egypt to spread terrorism.
9. Rageen Ya Hawa ( We’re Back )
Starring: Khalid El Nabawi, Hana Shiha, Noor the Labanees, Tareq Abdel Aziz.
Accumulating huge debts in Europe, Bligh returns home to claim his right to inherit, but his mission soon turns into a drive to reconcile his family.
10. Fatin Amal Harbi
Starring: Nelly Kareem, Hala sidqi, Fadia Abdel El Ghani, Shareef Salamah,
The series deals with the story of Amal, a real estate agent who is married with two children and lives with her mother-in-law, and many disputes erupt between them, affecting her relationship with her husband and making life impossible between them.
11. Malaf Seri (The secret File)
Starring: Hani Salamah, Muhsen Muhei El dein, Majed El masri, Mirihan Hussein.
When Judge Yahya Ezz El-Din is assigned to condemn the wealthy Maliki family for corruption, his quest for justice sends him on a dangerous adventure.
12. Suits
Starring: Aser Yasin, Ahmad Dawoud, Reem Mustafa, Mouhammad Shahin.
The series revolves around Adam Mansour and Zain Thabet, who get to know each other early on and face complex challenges to solve cases.
13. Tubah (Repentance)
Starring: Omar Sa’ad, Majed El Misri, Diab, Saba Mubarak.
After leaving and regretting his shady past and deciding to settle in a new city to start a clean, brand new life, young Toba’s life is upended when his secret is revealed with the emergence of a person from his past and his union with his archenemy.
A strange interview changes Jalal’s life when he wakes up the next day to find everything that will happen to him during the day written on his body. His days turn into a series of comic situations.
15. Jazeret Ghimam (Gimam Island)
Starring: Tareq Lutfi, Fathi Abdel El Wahab, Ahmad Amin, Mai Ez El-Din.
The people of Ghamam Island live a series of events that shake their reality when a mysterious group of strangers arrives at their homes.
16. Rania W Sekenah (Rania and Sekenah)
Starring: Ruby, Mai Omar, Ahmad Khaled Saleh, Saba Al Rafe’a.
It’s a social drama, teaser, and comedy about a businessman who owns several companies has great wealth, and has one daughter. One day, this man dies and leaves everything he owns to her. After his death, his daughter is exposed. She faces many difficulties and meets new people in her life who affect all the details of the life she lives in an exciting, dramatic framework.
17. Alam Tani (Another World)
Starring: Rania Yousef, Nidal Al Shafe’a, Feryal Yousef, Feras Sa’ed.
The pianist “Najm” is exposed to an accident that changes her life upside down to reach a stage of spiritual transparency; masks start to fall from the closest people to her, as she is like a bird fighting against monsters. Will she succeed in defeating the monsters? The upcoming events will answer this question.
18. Betlo’ El Roh (ِAfter it was impossible)
Starring: Menah Shalaby, Elham Shahin, Ahmad Salah El Sadani,Diaman Bo Aboud.
After her husband deceives her and lures her from Egypt to an ISIS den in Syria, Roh tries to escape to ends up in a camp for escapees from the organization, and returning to Egypt becomes a distant dream.
19. Meen Al (Said Who)
Starring: Jamal Suliman, Jamal Abdel Naser, Diana Hisham, Ahmad Dash.
Despite Sharif’s success in high school with a good grade that qualifies him to enter the College of Engineering, which his parents dream of attending, he aspires to own his project of making paper chairs.
20. Wojoh (Faces)
Starring: Hanan Metawe’, Mahmoud Abdel Gani, Hala Fakhir, Abed Anani.
A dramatic series consisting of three stories, each story is around fifteen episodes.
21. AL Madah- Ostoret El Wadi-(The Valley Legend) season 2
Starring: Hamdah Hilal, Hiba Majdy, Kamal Abu Raia, Wala’a Shareef.
Saber Al-Maddah’s strange dream changes the course of his life, and when he tries to find an explanation for it, he finds himself on the cusp of a war he will fight with the jinn (The Demons).
22. Al Kabeer (The Big) Season 6
Starring: Ahmad Maki, Mouhammad Salam, Byomi Foaud, Hisham Ismael.
After the massive success of the previous seasons, the Hilarious comedy AL Kabeer is coming back with new events and characters.
23. Bablo
Starring: Hassan Al Radad, Sawsan Bader, Salah Abdullah, Rashwan Tawfiq.
Sayed Hassan, known as “Pablo,” his parents died when he was young, and he lived in harsh conditions, but despite that, he was able to face life with all its circumstances and his name shined; everyone knew him because of his help to the needy and less fortunate people, He struggles with a gang that traffics in people He goes through many situations through which he shows his real nature.
24. Shoghl Ali (Monkey Business)
Starring: Fifi Abdo, Shireen Rida, Enji Kiwan, Besant El Nirawi.
It’s about two friends (Fifi Abdo and Shireen Rida) exposed to many comic paradoxes.
25. Fe Baitna Robot (There’s a Reboot in our House) Season 2
Starring: Hisham Jamal, Shaima’a Saif, Amr Wahba, Laila Ahmad Zaher.
In a comic fiction setting, the second season continues the story of software engineer Youssef, who developed two models of robots, Zumba and Laziz, to help him in his company and help his wife Sarah with the housework.
26. Bait El Shadah (House of Cards)
Starring: Wafa’a Amer, Mouhammad Mahran, Ahmad Wafeeq, Amr Ramzi.
It’s a horror-thriller with a lot of exciting events; it is based on some scientific details that were mentioned in the writings of Mustafa Mahmoud and Anis Mansour; it is questioning whether there is another world that we can contact, as there are signals sent from a thousand years that reveal some hidden issues.
A school principal named Donia Salem is shocked after her son drowns in the swimming pool, and her second son loses his speech due to the shock of his brother’s death. She held her husband Badr responsible and sought to divorce him.
28. Ward
starring: Hanan Mitawe’, Nidal Al Shafei, Mouhammad Ezz, Mouhammad Lutfi.
Ward (Hanan Mutawa) is exposed to many pressures and successive difficulties as she falls in love with two men, the first, the businessman (Nidal Al-Shafei) and the second the lawyer (Mouhammad Ezz).
Snap Inc. recently kicked off its new B2B global marketing campaign, ‘Open Your Snapchat’, in Saudi Arabia and the UAE, showcasing the exceptional results and reach that businesses can achieve through the Snap Camera.
The campaign showcases how brand partners across different verticals in the region are leveraging the full power of augmented reality (AR). On the campaign landing page, visitors can try out sponsored Lens from16 brand partners, including regional activations done by adidas, Ounass, Nestle, stc, and StarzPlay.
Here are a few of the highlights from the local Lens activations, delivering real business results powered by augmented reality:
adidas
adidas collaborated with Snapchat to help raise awareness of its new regional flagship location, and to get Snapchatters to talk about the brand and its new location. The partnership aimed to provide customers with a unique and engaging augmented reality experience, highlighting what they can expect when they visit the store. Consequently, a Portal Lens was developed, inviting Snapchatters to step foot right into the action, encouraging them to head to the store to experience it all in real life. The Portal Lens achieved 3.4 million impressions.
Ounass
To encourage customers across the Kingdom of Saudi Arabia to explore its beauty and fine jewelry categories during Eid al-Fitr, Ounass shared an AR Try-On Lens with a selection of women’s fine jewelry and a men’s Gucci hat alongside a message wishing their customers and friends an Eid Mubarak. To maintain their share of voice on Snapchat during this high-conversion period, they ran a multi-product strategy that included this AR Lens and Story Ads, Snap Ads, Collection Ads, and Dynamic Ads. The AR Try-On Lens drove 3x ROI for Ounass.
NESCAFÉ® Dolce Gusto®
NESCAFÉ® Dolce Gusto® partnered with Snap to launch “Your Coffee Shop at Home” campaign, inviting Snapchatters to experience different coffee machines and create their own “coffee corner” in their homes through a dedicated AR Lens. The campaign also allowed Snapchatters to purchase their preferred machine and get it delivered to their doorstep. Reaching 6.2 million Snapchatters in KSA, UAE, and Kuwait, the campaign helped drive all measured brand metrics in a positive direction. Due to the success achieved, the AR Lens experience is now available on the NESCAFÉ® Dolce Gusto® website for anyone looking to buy the machine.
stc
stc partnered with Snap to help Saudis express their pride on Saudi National Day and celebrate this special day in a unique way. For this purpose, Snap built an AR Lens that placed Snapchatters on a top-view balcony in the capital of Riyadh, bringing their backgrounds to life with fireworks and a few of the country’s landmarks. Running alongside Snap Ads and a Snap Filter on National Day, the AR Lens reached 4.55 million people.
STARZPLAY
As part of STARZPLAY’s initiative to announce and raise awareness of their partnership with Snapchat, the company launched an AR Lens, turning Snapchatters into anime characters. It ran alongside Snap Ads, Story Ads, and Commercials. This campaign contributed to a 32% increase in new users.
Ibrahim Al Qurashi
Bringing a whole new AR experience to Snapchatters during the holy month of Ramadan, Ibrahim Al Qurashi partnered with Snapchat to allow users to walk into the store virtually through a portal lens, allowing them to choose their favorite scent right from the app. The campaign reached an outstanding 7.8M unique Snapchatters across KSA.
Egyptian Minister of Health, Dr. Hala Zayed, has announced that the ministry’s National Blood Transfusion Service is teaming up with Facebook to launch a campaign to encourage individuals to donate blood.
MoH: Campaign will encourage people who recovered from coronavirus to donate plasma
MoH: Donors to be notified directly when there is a need for blood
Facebook’s public policy manager: ‘We are proud of the partnership with Egypt’s health ministry”
The campaign will provide all information and guidelines for blood donors’ in Cairo, Egypt
The campaign, the first of its kind in the Middle East, aims to motivate anyone who has recovered from COVID-19 to donate plasma to patients in critical condition, following evidence that plasma therapy can have a positive impact on disease outcome, Zayed said.
Dr. Khaled Megahed, Ministry of Health Spokesman, said: “Facebook users over the age of 18 can sign up to be blood donors and they will be notified when there is a need for blood in their vicinity. They can also invite their Facebook friends to join the campaign.”
People aged 18 to 65 can go to facebook.com/blooddonations to learn more and find nearby donation sites via 28 official blood centers, including five dedicated to coronavirus plasma donations, said Megahed.
He underscored the importance of donating blood during this critical time, asserting that all precautionary measures have been implemented to ensure donors’ safety. “This partnership is a crucial step towards achieving overarching blood donation milestones and ensuring that reserves are available to sustain a robust healthcare system,” Megahed added.
Nashwa Gad, Public Policy Manager, Facebook Egypt, expressed her pride in cooperating with the Egyptian Ministry of Health once more, highlighting the importance of the partnership in the context of Facebook’s efforts to support health agencies amid the ongoing crisis.
Gad praised the previous collaboration between the ministry and Facebook which sought to raise awareness of the novel coronavirus and noted that the new campaign would help donors access accurate information and familiarize themselves with existing guidelines on the donation of blood and plasma.
As weird as it might seem, Ahli bank, a local bank in Amman-Jordan celebrated the 80th anniversary of Batman on September 21 for the annual celebration of the Dark Knight.
First in the region and the banking industry
Ahli bank has joined thousands of other fans, comic book retailers, schools and other organizations across the globe to bring fans exciting festivities and to put Amman, the capital of Jordan on the map of cities celebrating the Dark Knight, for the very first time.
Not only did Ahli bank light up their HQ building at the heart of capital city Amman with the Bat Signal in all its glory, but the Dark Knight himself has shown up from the darkness in his shiny black Lamborghini and to the sound of Batman theme music which created a atmospheric spectacle.
And before he disappeared into the night, Batman greeted the fans and onlookers who were happy to see him and spent time taking selfies and posing with the Bat himself.
