Digital Boom

Category: Campaigns

  • JREDS Awards Intercontinental Aqaba For Clean up The World Campaign

    JREDS Awards Intercontinental Aqaba For Clean up The World Campaign

    InterContinental Aqaba Resort has recently been awarded by The Royal Marine Conservation Society of Jordan (JREDS) for their partnership with the International Clean up the World Campaign. 

    The campaign focuses mainly on providing a clean and healthy environment in the Gulf of Aqaba, the only sea outlet in Jordan. It emphasizes on the social responsibility of all individuals toward the environment and the necessity to conserve it. The International Clean up The World Campaign promotes garbage collection, awareness raising activities, creative competitions for recycling, and waste-minimization projects; and sets out to enhance the awareness of the harmful effects of plastic waste on environmental, social and economic systems among Jordanian society and decision makers. 

    “We are extremely proud to have been awarded by the Royal Marine Conservation Society of Jordan under the auspices of Her Royal Highness Princess Basma Bint Ali, on this campaign. We feel the need and urgency to create a culture of enhanced awareness among Jordanians to fight against the harmful effects of litter on the marine environment, human health, and the economy” said Mr. Firas Irsheidat the General Manager of InterContinental Aqaba Resort. 

    The InterContinental Aqaba resort is a perfect option for Red Sea getaways and corporate retreats, with its grand idyllic architectural design white sandy beach that is overlooking clear turquoise waters and picturesque mountain views. The resort was announced World Travel Awards Jordan’s best beach resort in 2018 and is also nominated for the same award as well as Jordan’s Leading Resort for World Travel Awards 2019. The award winning 5-star resort offers a sensory experience defined profoundly by its style, culture and elegance – all presented with the distinctive Jordanian touch. 

  • Spotted: New Outdoor Buzz in Cairo

    Spotted: New Outdoor Buzz in Cairo

    The outdoor market never fails to amaze us, it’s been a while since we’ve witnessed a buzz about a particular campaign.

    During the past few days, you might have noticed something different all around Cairo, the prevalence of a new teaser campaign stating إحنا_موجودين# which translates to “We are exist”.

    Confused? Well, you’re not the only one.

    People are wondering every day on their way to work and school, what could it be?

    What do these words and colours refer to?

    This teaser definitely stated a place in our minds, you can’t really close an eye on it, it’s everywhere, but when shall the curtains fall? Neither our minds nor our curiosity can wait.

    outdoor campaign in cairo 2019Just like any buzzing teaser campaign, there are so many questions raising among viewers, like:

    Who are they? Why are they all around Cairo? Will it be a message to be conveyed soon? An announcement for an upcoming event maybe? Or perhaps it’s just a new project that will be launched?

    And most of all, is it worth all the buzz buzz?

    We’ve searched for hints that might feed our curiosity, but unfortunately we found non. Anyway, this teaser‘s timeline should come to an end soon.

    Do you have any guesses yet? If yes, drop us a line on Facebook

  • Glade launches ‘Baby Abeer’ campaign with Snapchat for International Women’s Day

    Glade launches ‘Baby Abeer’ campaign with Snapchat for International Women’s Day

    On International Women’s Day, SC Johnson’s Glade brand will launch a national lens takeover using a new Snapchat selfie lens that celebrates the rich heritage and bright hopes of women in the Kingdom.

    Aligned with Glade’s new Elegant Amber and Oud™ fragrance, the Baby Abeer (fragrance) campaign invites every Saudi woman to make a wish for her future. Some of the wishes that women will be empowered to make for their country’s future generations include:

    • Inspire hope ألهمي الأمل
    • Have confidence تحلّي بالثقة
    • Be fearless كوني شجاعة
    • Embrace change تبنّي التغيير

    The campaign team has created the first-ever Snapchat Lens triggered by a user’s eyes, allowing women to convey their optimism about the future while still wearing their traditional dress.

    The World View Lens, Snapchat’s outward facing camera, also uses hand technology, meaning that a woman wearing a full burka can engage with the Lens in public in Saudi Arabia.

    The campaign is the first time that hand technology has been used in a Snapchat Lens in Saudi Arabia.

    Credit:

    Brand: Glade (SC Johnson)

    Agency: Ogilvy

    Media Partner: Snapchat

    Geography: Saudi Arabia

    Campaign Snapcode:

    baby abeer campaign snapchat snapcode

     

  • DHL Express, Mo Salah team up for ‘The Human Network’

    DHL Express, Mo Salah team up for ‘The Human Network’

    Mo Salah broke the silence by posting a commercial ad with the leading global brand in the logistics industry, DHL Express.

    Salah has come up with an answer to all the questions about his disappearance. Reconnecting with his fans, thanking those who sent him lovely artistic gifts delivered to him by DHL Express.

    He highlighted that his disappearance supports a social cause established by DHL Express. Aiming to raise awareness of the importance of human social interaction and connectivity.

    As a result, the revealer video went viral online in no time. The video features the gifts delivered to Salah by DHL Express from his fans, which portray how much they value and love him.

    Salah sent each of those fans a memorable picture of him with their gifts and a signed souvenir as a gesture of appreciation, which lets them know how he is close to them and that they can reach him not only on social media but also through the mail.

    It comes as a part of DHL Express’ innovative campaign launched to celebrate the company’s 50th anniversary. Which allows 50 lucky fans to deliver their gifts to Mo Salah himself through the company’s website www.dhlconnectsyou.com

    Nour Suliman, CEO DHL Express MENA commented:

    “With this partnership we aim to inspire people to build stronger human connections. DHL’s strength lies in our network that connects people; it is through this network that we grow with quality.”

    “Mohamed Salah has the ability to bring people together. No matter where they are, they bond through their love of the game and the player that represents it. This is the message we aim to spread, by taking a moment in today’s technology led world to reach out to one another, we unequivocally improve our lives.”

    DHL Express’ “The Human Network” campaign aimed at sending a worldwide message. Shows another way of getting in touch and connecting in real life with our friends, beloved ones, and even our idols, no matter the distance.

  • STC Shuts Down All Branches In Saudi Arabia For ‘Digital Day’

    STC Shuts Down All Branches In Saudi Arabia For ‘Digital Day’

    The Saudi Telecom Company (STC) closed all of its branches across the Kingdom for one day (Wednesday, December 19th), activating the official Digital Day. All of STC’s services will remain available free of charge through MySTC App, self-service machines and STC 900, an interactive messaging service.

    • December 19 marks STC’s digital day in Saudi Arabia
    • Digital Day aims to encourage the use of digital channels
    • STC’s Digital Day comes in line with the Kingdom of Saudi Arabia digital transformation Vision 2030.

    The Director-General of Corporate Communications, Mohammed bin Rashid Abaalkhail, stated that the adoption of the Digital Day aims to encourage the use of digital channels, enhance performance efficiency and improve customer experience, especially after observing the high levels of customer satisfaction due to the provision of services via the digital platforms.

    Abaalkhail has also pointed out that the “Digital Day” highlights STC’s commitment to play a pivotal role in enabling digital transformation in line with the Kingdom of Saudi Arabia Vision 2030.

    MySTC smart app is designed to meet customers’ various needs, whereas the self-service machine offers around 37 services for the fixed and mobile phones.

    On the other hand, the STC 900 messaging service enables the customer to receive answers for the inquiries and questions associated with their number in an interactive way, and gives them the option to enable the various services and packages.

    STC Rewards Customers For Their Participation in Digital Day

    To boost the participation and spread awareness about the Digital Day, STC tweeted that all customers who used its digital channels during the Digital Day will enter a raffle draw on a number of smartphones and each customer will get a chance to win.

  • Mountain View Passes the Crown

    Mountain View Passes the Crown

    A white and blue idyllic architectural design overlooking turquoise waters with a Greek crown in the foreground captured Egyptian social media users’ attention as influencers challenged followers to use the new filter created by Mountain View.

    The real estate company introduced an Augmented Reality (AR) filter as part of a social media marketing campaign for its Greek-inspired North Coast resort, Ras Elhikma, becoming among the firsts in Egypt to create a customized AR filter.

    Having influencers like Nourhan Eissa and Sherif Noureldine featuring the campaign using the hashtag #PassTheCrown has contributed to creating a huge buzz on social media.

    The livable compound of Mountain View Ras El Hikma aspires to revive community spirit and the true essence of summer by enjoying the simple pleasures of summer with family and friends. This year’s launch was celebrated by weekly events that started with the legend Omar Khairat and ended with Aida el Ayoubi.

    It’s nice to see that brands are taking new approaches for maximum engagement and reach, and we salute Mountain View for starting this trend.

  • Mo Salah advert fires up Egyptians ahead of football games

    Mo Salah advert fires up Egyptians ahead of football games

    At the sound of war drums, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting on the team’s t-shirts, gathering around TV screens at coffee shops, and filling up stadiums as they cheer on Egypt from their hearts. 

    “If you’ve got the legend, you shouldn’t be afraid,” says the voice-over of Essam El-Shawali. This famous Tunisian football commentator narrated the advert co-sponsored by both Vodafone Egypt and Pepsi.

    Fueling national sentiment on social media days before Egypt gets to hear its first world games start-whistle in 28 years, the Mohamed Salah advert went viral, generating 6 million views on Facebook and YouTube and more than 22.3K shares in just a few hours. 

    Vodafone launched an earlier campaign ahead of the football qualifying matches, asking Egyptians to stop talking football for two months to avoid jinxing the national team.

    Mohamed Salah is Vodafone Egypt’s brand ambassador for 2018 after signing an agreement with the mobile operator last December.

    An icon for youth in the country, Salah fits Vodafone Egypt’s rebranding strategy, which promotes optimism, trust and hope.

    Salah won the hearts and minds of Egyptians after scoring the golden goal that qualified Egypt for the upcoming world football matches for the first time in nearly three decades.

    Reported by Nermeen Salem, and Ahmed Maher and edited by Sara El-Khalili.

  • Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs

    Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs

    Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign this Ramadan featuring players singing their training routine straight from the camp and social media followers cheering with a series of lip-synced videos of the same songs.

    Using its famous hashtag #يلا_نكمل_لمتنا (let’s get together and live with our team), Pepsi’s campaign encompassed a series of five videos all front-lined by national team defender Saad Samir, with a little help from his teammates Tarek Hamed, Ahmed El-Shenawy, Mohamed Awad and Marwan Mohsen.

    The players showcase how their training days are going, singing catchy musical numbers which tell their training regimen, meals, and how they spend their free time, all through the power of the song.

    Watch the full series on Pepsi’s Instagram account

    Watch the campaign exclusively online

    https://www.youtube.com/watch?v=_YnBTxDeB1A

    https://www.youtube.com/watch?v=gQrzVViCagk

    https://www.youtube.com/watch?v=f0uIHWmrnGU

    Campaign goes viral

    Pepsi’s first campaign video went live on May 18, generating more than 26 million views across Facebook, Instagram and Youtube. The campaign also succeeded in producing lots of user-generated videos featuring fans’ lip-synced videos cheering for the players.

    Some of the fans videos on Instagram

    https://www.instagram.com/p/BjcH2Luhuhk/

    https://www.instagram.com/p/BjkmrFCgbTa/

    https://www.instagram.com/p/BjPm1MFBOId/

    https://www.instagram.com/p/BjiOeSMnvt1/

    https://www.instagram.com/p/BjnUUcsAKJ0/

    The campaign fulfills Pepsi’s commitment to bringing Egyptians together, serving this year as a channel for people to support their national team ahead of the big games this month in an engaging way.

    Support the Egyptian national football team and keep their spirits high! Upload your video on Instagram using any music app. Don’t forget to add the campaign’s hashtag #يلا_نكمل_لمتنا (let’s get together and live with our team).

    Edited by Sara El-Khalili

  • Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan

    Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan

    After the success of “Dark Humor” campaign in March, Elios Egypt has decided to continue with the same concept in Ramadan by producing three more copies.

    The campaign imagines the year 2033 and humanity’s life in the worst-case scenario, while promising that irrespective of how the future would look like, the only guaranteed thing is that the company’s LED lightbulbs would continue to light up our homes, due to their high quality. 

    The digital-only campaign has gained more than 3.5 million views for its three first videos on Youtube and Facebook.

    The new campaign consists of three different videos about Elios lamps being there for Egyptian families despite all the “dark” changes.

    The first video is about cockroaches living a human life, while watching TV, smoking Shisha and while being kings of nature, killing other insects.

    The second video shows the change in mentality of people. Therefore, just as kids ask the permission of their parents to go out, in the “dark” future, the parents are asking permission from their kids and pets.

    Finally, the last video is about trends growing more and more in society. The technology and in this case home appliances replace the family while having their own identity.

  • Baraka Water distributes goodness during Ramadan, Careem joins forces

    Baraka Water distributes goodness during Ramadan, Careem joins forces

    Baraka Water called on social media users to post photos of the new Baraka Water bottle using the hashtag #تلاتين_يوم_بركة (Thirty days of blessing) – the company said it will donate 20 bottles during Iftar time for each photo uploaded on Facebook and Instagram during the holy month of Ramadan.

    The initiative aims to help more people contribute to this seasonal act of goodness.

    As an act of goodness, many Egyptians volunteer during Ramadan to distribute water, fresh juice and sometimes meals on people who are still in the streets during Iftar time to help them break their fasting.

    Here’s where Baraka Water stepped in by giving the opportunity to those who can’t volunteer their time and efforts to make a difference with few clicks from their mobile.

    “Careem liked the idea, offered help distributing the free goodness bottles during Iftar time”

    The popular ride-hailing app Careem seized the opportunity and offered its support to distribute the free Baraka Bottles to the maximum number of people during the holy month of Ramadan.

    To help 20 persons break their fasting during Ramadan, all you need to do is to take a picture for the new Baraka Bottle, and upload it on Facebook or Instagram account using the hashtag 30 days of Baraka #تلاتين_يوم_بركة then mention Baraka Water and Baraka will donate 20 bottles during Iftar time for every picture taken.

    Ramadan Careem Ma3ak!