Category: Events

  • WUZZUF debuts its newly revolutionized platform among top employers at ‘Unlock’ 18’

    WUZZUF debuts its newly revolutionized platform among top employers at ‘Unlock’ 18’

    WUZZUF, Egypt’s number one online recruitment platform is revealing its newly revamped platform during “Unlock’18”, an exclusive event that gathers top employers, government officials, media and influencers in the recruitment industry and job market in Egypt.

    The first of its kind in Egypt, Unlock’18 will reveal interesting market intelligence and insights about the job market, including major online recruitment trends and habits by employers and job seekers, market demand and supply, as well as top sought-after sectors and market shortages and gaps. The event will also discuss top challenges expressed by employers and job seekers and will include entertaining activities allowing attendees to engage and interact with the new product on a first-hand basis.

    Signaling the future of online recruitment in Egypt and the Middle East, Unlock’18 will announce the features of the new platform. The re-launch will showcase the core upgrades made to the website that was re-designed based on users’ feedback and their evolving needs.

    “WUZZUF’s new platform is the product of years of marketing research into the online recruitment habits and trends of Egyptian users. It has been designed based on a deep understanding of the intricate and evolving needs of our users, both employers and job seekers. The new features and designs make it extremely localized and tailored to the needs of Egyptian users. We know that not all markets are created equal, so we focus on the specifics of the Egyptian hiring culture and understanding the needs of our clients, without compromising on international standards”, commented Ameer Sherif, CEO and Co-founder of WUZZUF.

    Since its inception in 2012, WUZZUF has grown exponentially to a team of over 250 members, empowered over 170,000 job seekers to get hired. With over 3 million profile views and an average of 500,000 open vacancies advertised, WUZZUF is considered the online recruitment market leader in Egypt in terms of the number of jobs and active companies hiring. Over the years, WUZZUF helped to connect more than 1 million talented professionals with more than 15,000 companies effortlessly through its website.

    Ameer Sherif concluded: “The new WUZZUF will make professionals’ life easier; it will connect them to more career opportunities and empower them to grow in their careers. It will also empower companies to hire the right calibers in a faster and easier way. We improved, redesigned and re-engineered the product to bring major improvements based on our study of the employers/HR process of work to introduce a more seamless product experience that will make their hiring easier”. Ameer adds, “WUZZUF’s new platform is no longer a transactional job board, it’s the leading career destination for Egypt’s best professionals; it’s the place where they find the best career opportunities in Egypt. Moreover, it’s the leading hiring platform for Egypt’s best companies; it’s the place where they find the best candidates in Egypt”

  • Marketing Kingdom Cairo 4: Full Speakers List Announced

    Marketing Kingdom Cairo 4: Full Speakers List Announced

    P World, the organizers of the Marketing Kingdom, Egypt’s most innovative marketing event, have just announced that the fourth edition of the event will take place from 17-18 October in Cairo.

    “This year’s agenda will focus heavily on artificial intelligence, data, new technologies, as well as video content and measurement. Based on last year’s success we have also included a brand new interactive panel discussion on what today’s marketers want from their agencies”, said Kosta Petrov, Managing Director at P World, the organizer of the Marketing Kingdom Cairo.

    Early bird tickets for the event are available on >> dboom.xyz/mkcairo4

    Confirmed speakers for the Marketing Kingdom Cairo 4 include:

    • Ian Manning, Head of Agencies, MENAP, Facebook
    • Priya Patel, Brand Development Lead, Instagram
    • Scott Thwaites, Partner Manager, EMEA, Twitter
    • Karsten Jankowski, General Manager Marketing & PR, Infiniti Middle East
    • Peter DeBenedictis, CMO, Microsoft
    • Tom Webster, Global Social Media Strategy Manager – Retail, Lubricants
    • & Motorsport, Shell
    • Adam Clyne, CEO, Coolr (Partner of Workplace by Facebook)
    • Andre van Niekerk, Head of eCommerce & Digital Marketing, Nestlé Nespresso Middle East, Africa & Caribbean
    • Tahaab Rais, Regional Head of Strategy Office & MENA Director – Truth Central, FP7/MCCANN EMEA
    • Hind Abualia, Head of Digital Commercial, MBC Group
    • Natasha Ighodaro, Digital Strategy Director, Newslab, J. Walter Thompson Worldwide
    • Zayna Aston, EMEA Communications and Public Affairs, YouTube
  • Flyin.com Crowned as the Best Online Travel Agency in Middle East 2017

    Flyin.com Crowned as the Best Online Travel Agency in Middle East 2017

    Yet again in 2017, Flyin.com bagged the very coveted World Travel Awards as the Middle East, best Online travel Agency. A feat it has achieved thrice in a row, in 2015, 2016 and then in 2017. It was able to triumph over highly regarded nominees including HolidayMe, Musafir, Rehlat, Al Tayar Online, Saudi Holidays, Yamsafer, Trip XOXO, in a gala ceremony held in Dubai, UAE, on 29th October 2017.

    It was all smiles as the Faisal AlHomaidhi, CEO, flyin.com made his way to receive the award and as staff and other stakeholders posed for photos holding the trophy.

    “I would like to thank Flyin.com customers for their trust and voting for us”, stated Michael Tadrous, Managing Director – Egypt, Flyin.com, expressing gratitude to their customers, who made it possible for them to clinch the award. The managing director, further acknowledged the role that Flyin’s team and the platforms outstanding technology played in the realization of the success.

    Middle East's Leading Online Travel Agency 2017: Flyin.com
    Mr Graham Cooke, President & Founder, World Travel Awards, Mr Michael Tadrous, Managing Director – Egypt, Flyin.com

    Consequently, Flyin.com was nominated for the World’s Leading Online Travel Agency category, in the 24th World Travel Awards, which Asia’s Rovia, clinched.

    World Travel Awards

    Inaugurated back in 1993, World Travel Awards, has been the brand that has played a major role in making the travel industry vibrant. Its main mandate has been to recognize and award top achievers in the travel, hospitality and tourism industries, annually.

    The much acclaimed award, traverses the globe in a Grand Tour, in a sequence of gala festivals, acknowledging excellence regionally and in the continental level, reaching a climax at the Grand final. The Grand Final is usually held at the end of the year, this year’s final being scheduled for 30th November in Lisbon, Portugal.

    The 2017’s Grand Final gala ceremony was conducted in UAE, on 29 October 2017. Normally, winners are selected from a pool of nominees, who are the respective regional or continental winners, in the various categories.

    World Travel Awards 2017 Highlights

    Flyin.com online travel agency

    Initiated in 2008, Flyin.com has been a giant hotel as well as airline booking platform, in the Middle East. It provides booking using its platform, which is not only simple and fast, but also fascinating and user-friendly. Its platform is tailored to facilitate transparent booking and payment, provide users with the liberty to cancel bookings and offer a easy-to-use interface.

    The online travel booking provider, is connected with over 450 airlines and more than 360,000 hotels and enjoys a vast social media following.

    Moreover, it provides customers with plenty of payment options including American Express, visa and master card among other options, as well as a loyalty program that rewards customers who book through fiyin.com with plenty of points that can be redeemed for future discounts.

    Apart from the three World Travel Awards, Flyin.com was privileged to receive the 2015’s Saudi Arabia Tourism Award for its stellar performance, that year.

    The awards that Flyin.com has won is proof enough of its reputation as a leading travel booking brand, in the middle east and beyond. With proper structures, management and advisory, Flyin will go a long way to become the household name that will revolutionize and take travel and hotel online booking, to a whole new level.

  • 7 Reasons Not To Miss TechWadi.org Annual Forum 2018

    7 Reasons Not To Miss TechWadi.org Annual Forum 2018

    TechWadi Annual Forum, taking place on 27 Jan in Plug and Play Tech Center, Sunnyvale, California has been a frequent topic of discussion between tech entrepreneurs in the past couple of weeks. With topnotch speakers and panelists from Careem, Facebook, Cloudera, Aingel, Endure Capital, Google and more.

    So what makes this year’s conference so special?

    1) Are you a founder or at a start up looking for funding? There will be few places on earth that will have a higher investor/sq ft. ratio than this conference on January 27th.

    2) What is all this Blockchain/Bitcoin/ICO hoopla about? Hear from an all star panel about it + a Ted Talk on the geopolitics of blockchain.

    3) Hear from amazing founders like Amr Awadallah, co-founder and CTO of Cloudera which IPO’ed at a valuation of over one billion dollars or Omar Tawakol, who sold his last company to Oracle for over $400 million dollars, and Careem founder Karl Magnus Olsson, a company valued at over a billion dollars.

    4) Are you interested in finding a new company or making a career change? You will have the chance to meet people from the likes of power houses such as Google to Facebook to nascent start ups recruiting talent to help make them a success.

    5) Everyone is talking about AI being a critical piece of the future – at the TechWadi forum you will literally hear from some of the most talented people in the field discuss it’s impact on business.

    6) Connect with and listen to investors from Mubadala, Endure Capital, 500 Startups, Eonite, E11 Capital, Endure Capital, Rising Tide Fund, Garage Technology Ventures, Olive Tree Capital, and Endeavor and more.

    7) There are a lot of problems to solve in the Middle East and in the refugee diaspora community around the globe. While there is no silver bullet, it is a certainty that both entrepreneurship and the power of technology will be pillars of the solution. We need the best and brightest to be engaged on these issues and your presence at this forum is a small start.

    If you need more information on TechWadi Annual Forum 2018 or to register, please visit techwadi.org event page.

  • Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’

    Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’

    If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications and marketing – The sentiment was a common theme amongst the communications and marketing experts who were speaking at the second Narrative Summit last month in Cairo.

    With an agenda that was focused on how Egypt could improve its brand image both at home and abroad – Several dozen national and international experts spoke on how the country could re-establish itself as a leading destination for trade, investment, and tourism.

    Comparing Egypt to other key regional markets, Kailash Nagdev, CEO – MENA and South Asia – ‎YouGov MENA, shared research on how Egypt and Cairo performed in terms of mentions and overall content shared online – Over a set period, Dubai, Istanbul and Turkey received 57, 47 and 30 million mentions respectively. In contrast, Egypt and Cairo received 10 and 3 million mentions respectively.

    On the vacation website Tripadvisor YouGov’s research painted a similar picture. Where Dubai had over 360 thousand reviews for things to do and 315 thousand restaurant reviews, Cairo had just over 50 thousand reviews for things to do, and just under 30 thousand restaurant reviews.

    “It’s clear that Egypt needs to do more to create and curate content, which better reflects the country’s various attractions to improve how the national brand is showcased globally,” said Nagdev. “In effect, Egypt’s marketers and communicators should seek to tell the country’s story themselves, through effective online content marketing.”

    The audience heard various examples of how other nations have sought to brand build online, including #MyDubai and VisitSweden’s experiment to allow Swedish residents control of the @Sweden Twitter account, to tell their own national story.

    Hany Mahmoud, chairman of Vodafone Egypt, spoke of the need to look outside the country, to learn from others and emulate their branding successes.

    “We must use the tools used by other countries to create change, promote a distinctive self-image and foster an international reputation that serves the nation’s interests in a positive and effective way,” said Mahmoud.

    Egypt’s brand custodians may have their work cut out for them. According to Brand Finance’s recent rankings, the country’s brand value and ranking has actually slipped over the past year, from 55th to 57th, even as the economy and tourism recover. One attendee summed up the challenge.

    “There’s so much talent in the country, and we’ve transformed the country through using online tools,” explained the person who wished to remain anonymous. “However, we need to change the mindset of those at the top, so that they let our marketing and communications experts get on with the job. Let our talent loose, and they’ll show you how good a job we can do of branding Egypt online.”

    Egypt’s Narrative Summit in Pictures

  • WUZZUF crowns winners of Egypt’s first programming competition

    WUZZUF crowns winners of Egypt’s first programming competition

    15 winners were crowned at Egypt’s first programming competition “A2OJ’s Code Battle”, organized by WUZZUF.com on Saturday, Oct 28 at the Golden Tulip Flamenco Hotel in Cairo.

    More than 40 contestants battled for the crown of Egypt’s algorithmic throne, which after three long hours of coding was finally claimed by Mohamed Yasser: Egypt’s code champion. Second, third, fourth and fifth place went to Ahmad El-Sagheer, Amr Magdy, Ahmed Kamel and Mohamed Omar respectively.

    “We were amazed by how many young programmers joined Code Battle and did really well, it’s clear to see  that Egypt’s tech future is bright and beaming,” said WUZZUF marketing programs manager Dina Khedr Saturday as the winners were announced.

    In addition to the top five champions, the youngest, top female and top regional contestants were crowned at the event, which was attended by a number of tech industry leaders who got the chance to connect with the finalists.

    More about Egypt’s first programming competition

    WUZZUF and A2OJ set out to hunt the one coder who is worthy of the title of Egypt’s best coder. That’s why Code Battle presented the perfect opportunity for all Egyptian coders who are passionate about programming to prove they’re the best.

    3,000 talented Egyptian programmers joined the competition on October 9. After two online rounds, 150 Code Battlers made it to the on-site Semi-Final, which was composed of three regional events that were held last Wednesday (October 25) at the Greek Campus in Cairo, the Workstation Coworking Space in Alexandria and Silicon Waha at We Park in Assiut.

    The competition was composed of a series of smart, challenging programming puzzles that contestants solved on the A2OJ website. Through these programming problems, which were similar to the ones used by Google, Facebook, Amazon and Microsoft to recruit developers all around the world, Code Battle tested contestants’ problem-solving, algorithmic and data structuring skills.

    With Egypt’s first programming competition, WUZZUF and A2OJ were not only aiming to build and strengthen an interactive and comprehensive Egyptian programming community and encourage Egyptian coders to pursue their passion, they were also paving the way for a brighter, smarter, and tech-savvier future in Egypt.

  • Twitter and El Gouna Film Festival partner to broadcast live moments from the event’s first edition

    Twitter and El Gouna Film Festival partner to broadcast live moments from the event’s first edition

    Twitter announced today a partnership with El Gouna Film Festival (@ElGounaFilm), which is set to take place from September 22-29 in El Gouna Red Sea, Egypt. To the delight of those unable to attend the event, the collaboration will include a live broadcast of both the inaugural and closing ceremonies of the festival in high quality through the Twitter and Periscope account of @ElGounaFilm. In addition, Twitter will host interviews with celebrities on the #TwitterBoat in an interactive and amusing way, allowing them to engage directly with fans via video Tweets.

    Twitter will present a special screening of the red carpet during both the opening and closing ceremonies. In addition, fans will be able to view and engage with exclusive photos, videos and innovative content in the form of Moments; a collection of Tweets combined into one story, and 360 videos, to give an immersive experience of the venue directly from the @ElGounaFilm Twitter account.

    Furthermore, the Festival’s venue will include a real-life physical #TwitterBoat in the resort town, also hosted by @KhalidMans and @ShadiAlfons, to welcome celebrities for live interviews,, providing valuable, fun and unique experiences for their audience to engage with. In the boat, fans can ask their favorite stars any question by Tweeting with a specific hashtag that will be shared on @ElGounaFilm. The celebrities then respond in real time through video Tweets from the @ElGounaFilm Twitter account. Moreover, celebrities will be capturing creative videos, GIF’s and photos of themselves through a Twitter Mirror during their interviews.

    Commenting on this partnership, Kinda Ibrahim, Director of Media Partnerships for Twitter in the Middle East and North Africa, said: “This festival will bring together celebrities from around the world to celebrate cultural cinema, and through Twitter and Periscope, attendees will be able to engage with their fans directly and share unique moments as the event is happening.”

    Amr Mansi, CEO and Co-founder of El Gouna Film Festival, added: “Twitter has become an important platform for celebrities and movie enthusiasts across the globe to come together and share their passion for cinema. We’re excited to be partnering with Twitter for our first edition, and look forward to sharing the festival experience with our followers around the world.”

    To learn more about the El Gouna Film Festival, or keep up to date on live events, follow @ElGounaFilm and #GFF on Twitter.

  • 5 Marketing Tips by Tamer Alphonse from Google

    5 Marketing Tips by Tamer Alphonse from Google

    Tamer Alphonse from Google is one of the keynote speakers at the third edition of the Marketing Kingdom Cairo, Egypt’s biggest gathering of international marketing professionals, taking place from 15-16 October at the Dusit Thani LakeView Hotel in Cairo.

    Tamer Alphonse joined Google in 2011 to overlook the Banking and the Tech industry in Egypt.  He currently lives in Dubai and is focused on growing the Digital ecosystem by working closely with the Telecom Players in the region.

    We recently sat down with Tamer and asked him to share 5 marketing tips for his Egyptian colleagues. Here they are:

    1. Be Data Driven: Use customers data from Analytics to shape marketing strategies.
    2. Be Mobile First: Mobile is crucial in the consumer journey today and Marketers must build the right mobile strategy to capture this opportunity.
    3. Be personal: Customize the marketing message to consumers to drive more business impact.
    4. Be Always On: Consumers live online today and marketers have to always be available to the consumers across the journey.
    5. Focus on Video content:  Online video is growing massively and marketers have to tailor videos with the the mind of Digital first to capture consumers’ attention.

    To hear more from Tamer plus 20 marketing professionals from Facebook, Twitter, Instagram, Rolls Royce Motor Cars, DMS, and IBM make sure you get your tickets for the third edition of the Marketing Kingdom Cairo on the event’s official website: https://www.thepworld.com/event/marketing-kingdom-cairo-3-conference-awards

  • Why Pay More? Last Chance to Grab Your Discounted Ticket for #MKCAIRO3

    Why Pay More? Last Chance to Grab Your Discounted Ticket for #MKCAIRO3

    You still don’t have your ticket for Marketing Kingdom Cairo 3? Egypt’s only international marketing event takes place from 15-16 October at Dusit Thani LakeView Hotel in Cairo and taking into consideration that the first discount expires on September 1st, now is the best time to grab your tickets for, what for sure is, the county’s most anticipated marketing event in 2017.

    We took a close look at this year’s agenda and these are only some of the things you can expect at the event:

    • Keynote presentation by the one and only Mustafa Ismail from DMS. You want to know what is happening in the region? This session is a must attend.
    • The organizers are bringing Facebook, Twitter, Instagram and Google back in 2017 with more exciting presentations on visual marketing, real-time marketing and of course – data!
    • Nissan, Rolls Royce Motor Cars, Socialyse, Anghami, IBM, P&G and PepsiCo are also presenting on topics that will help you take your marketing to a completely new level.
    • Women take center stage at #MKCAIRO3 with an exclusive panel discussion on women in marketing with some of Egypt’s leading marketers from Starcom MediaVest Group, Orange Egypt and Bank Audi
    • At the event Kijamii, Initiative Media, FP7/CAI, DigiSay and Mondelez International will discuss the role of agencies in driving the digital revolution
    • Artificial intelligence, content marketing, cognitive marketing, leadership, social media and measurement are all covered in great depth
    • A familiar face from 2015 is back again this year. Ania Jakubowski was the highest rated speaker in 2015 and now she is back with a session on leadership

    Tickets for the Marketing Kingdom Cairo 3 are available on the event’s official website: https://www.thepworld.com/event/marketing-kingdom-cairo-3-conference-awards

    Remember, the early bird discount is valid only until September 1st! Group discounts are also available.

  • 5 Marketing Lessons by Christian Andersen from IBM

    5 Marketing Lessons by Christian Andersen from IBM

    Christian Andersen, Director of Portfolio Marketing, Middle East and Africa, at IBM is presenting  this coming October at the third edition of Marketing Kingdom Cairo (15-16 October) on the topic of cognitive marketing.

    In his capacity, he is responsible for the definition, orchestration and representation of marketing’s overall contribution to the business across business unit, buyer roles and industries. Christian joined IBM in in 1999 and has in the last 17 years held a variety of positions in the Marketing organization in different geographies.

    Christian is also a Board Member of the Marketing Society Middle East. The Marketing Society is an exclusive global network of 2,700 senior marketers. As a Board Member, he acts to fulfill the Society’s vision to encourage our members to become bolder leaders, helping them think differently about the challenges they face.

    He recently shared with us the top 5 marketing lessons in his amazing career:

    1. Personalize your marketing campaigns

    Buyers are tired of irrelevant marketing, but most companies aren’t capturing cross-channel buyer behaviors and using them to trigger personalized messaging. You can personalize your campaigns based on your client data available in your records or in social media, and make every marketing message relevant and personal.

    2. Create streamlined experiences through web, mobile and social

    Your customer should experience your business the same way through your communications across devices. You need to have a coherent omni-channel marketing strategy that unifies your marketing messages across SMS, mobile (push notifications on your app) as well as seamlessly connect social media into your engagements and interactions with your customers.

    3. Enable real-time marketing

    You can make product recommendations or other content show in your messages in real time based on client activity, purchase history or other attributes. This makes it more likely that customer will respond to your offers and promotions as they come in timely to their needs.

    4. Learn from others

    Chances are there are companies similar to yours that have adopted marketing technologies and strategies and are advocating their successes. Look up references of companies in your same industry to pick up from where they ended and ensure your success

    5. Make technology and strategy work hand in hand

    Adopting the latest marketing technology alone will not help your business succeed. Strategy has to go hand in hand with technology to ensure your customers get a consistent experience all the time, whether they are on your website or they are dealing with sales reps on your store or branch. The culture should be customer centric and this should be the guiding principle for all your company’s strategies – whether marketing or others!

    The Marketing Kingdom Cairo 3 will take place from 15-16 October at the Dusit Thani Lakeview Hotel in Cairo. Facebook, Instagram, Twitter, Google, Rolls Royce Motor Cars, P&G, PepsiCo, Socialyse and Anghami are only some of the brands presenting at the event.

    The event is organized by P World with DMS as Platinum Sponsor. For ticket pricing and group discounts visit:  https://www.thepworld.com/event/marketing-kingdom-cairo-3-conference-awards