Digital Boom

Category: Events

  • 5 Marketing Tips by Pierandrea Quarta from Head&Shoulders

    5 Marketing Tips by Pierandrea Quarta from Head&Shoulders

    Pierandrea Quarta, Global Digital Brand Manager at Head&Shoulders is one of the international speakers at the third edition of the Marketing Kingdom Cairo, Egypt’s only global marketing event, taking place from 15-16 October at Dusit Thani Hotel in Cairo.

    Pierandrea is in charge of the brand digital strategy, content development, and platforms management. He is passionate about social media, and fascinated by the frequency at which it revolutionizes the marketing world. Prior to Procter& Gamble, he has held marketing roles with Bacardi in Barcelona, and with L’Oréal in Paris. He is a graduate of ESADE Business School and Bocconi University.

    We recently asked him to share 5 marketing tips for his Egyptian colleagues. Here they are:

    1. Technology doesn’t disrupt, people do
    2. We are living in the most exciting yet challenging era of marketing’s history
    3. Design what the consumer will want to see
    4. Pay for what the consumer will view
    5. Think of digital executions as a moving highway billboard

    Want to hear more from Pierandrea? Book your ticket now for the Marketing Kingdom Cairo 3 on the event’s official website: https://www.thepworld.com/event/marketing-kingdom-cairo-3-conference-awards

  • Marketing Kingdom Cairo 3 to Focus on the Role of Agencies in Driving the Digital Revolution

    Marketing Kingdom Cairo 3 to Focus on the Role of Agencies in Driving the Digital Revolution

    Bassem ElHady from KIjamii, Amal Homosany from Initiative Media, Ahmed Abbas from DigiSay and Amr El Kalaawy from FP7/CAI will discuss the role of agencies in driving the digital revolution at the upcoming third edition of the Marketing Kingdom Cairo, taking place from 15-16 October at Dusit Thani Lakeview Hotel in Cairo.

    SEE ALSO: Marketing Kingdom Cairo 3: Conference and Awards

    “The role agencies should play with their digital clients is always a topic that comes up at our events. The role of this panel is to understand what separates good agencies from great agencies in the digital age, as well as, what elements make some agencies true and trusted advisors well beyond the tactical work”, says Ana Nikaljevic, Project Director for the Marketing Kingdom Cairo 3.

    At Egypt’s only global marketing event, marketers from Facebook, Instagram, Twitter, Nissan, P&G and IBM will also cover the role of digital agencies in driving the digital revolution, content marketing on mobile devices, cognitive marketing, leadership and marketing, as well as storytelling and customer marketing.

    The early bird price tickets for the Marketing Kingdom Cairo 3 are available until 23rd July and can be purchased on the event’s official website

  • Social Media Day Jordan 2017

    Social Media Day Jordan 2017

    Connecting hundreds of social media and digital marketing professionals, Social Media Day Jordan will take place on July 8 at Zain Innovation Campus (ZINC) in Amman. Organized by Social n’ Tech.

    Social Media Day Jordan is in partnership with Zain Jordan, Innovative Jordan, Careem, Eventtus, Le Royal Hotels and Resorts, ALTV and SMC Jordan.

    Seats are limited, get your free access now!

    The initiative aims at celebrating the world’s Social Media Day, initiated and launched in 2010 by Mashable, since then, it’s considered a global day on June 30.

    In the Middle East, organizers pushed it to July 8 due to Eid public vacation.

    Social Media Day Jordan agenda will be featuring +12 speakers from many areas in the online industry, here’s the full schedule.

    Panel 1: Business in digital

    Nour Jabassini, Partner at TactiX
    Jawdat Shammas, Digital Marketing Consultant and Trainer
    Khaled al-Ahmad, Social Media Manager, Zain Jordan
    Noor Tarawneh, Director of public relations, Bidaya Corporate communications
    Moderator: Ala Shakhshir

    Panel 2: Media in the era of the internet

    Lama Haddadin, Community Development Officer at Bazz
    Ashraf Abulkher, ALTV’s County Manger
    Ahmed Maher, Digital Boom’s Editor in Chief
    Mohammad Al-Zghoul, Fooq al-Sada
    Tamer Gargour, Bliss FM’s Station Manger
    Moderator: Adiy Tweissi, eLearning Director in Princess Sumaya University For Technology

    Fire-Chat

    – Influencers Marketing: Mennatallah Refaat, Digital PR Specialist at Kijamii and Zayna Al-Hamarneh, Co-Founder and CEO of MODE Marketing & PR.
    – Case Study, Careem Growth in Social Media: Salawa Qattan, PR, Careem
    – Local agencies vs. International agencies: Bassem al-Hady, CEO at Kijami
    – The Future of Online Payment: Fouad Jeryes, Co-Founder of CashBasha.

    Event will take place from 4:30pm to 8:30pm, July 8. Yalla, see you all there and don’t forget to secure your access passes.

  • Egypt to host the 4th Mashable Social Media Day

    Egypt to host the 4th Mashable Social Media Day

    The 4th Annual Mashable Social Media Day, will take place from 8th to 10th of July in the Greek Campus, Cairo.

    Digital media professionals, social media enthusiasts, and business owners across the MENA region will gather for the 4th Annual Mashable Social Media Day to celebrate the technologies connecting people together and to help businesses develop their online strategies and give them the opportunity to connect and showcase their success.

    “We are thrilled to be hosting Mashable Social Media Day for the 4th time in Egypt, We believe in the huge role that technology plays in connecting people and in developing organizations and industries,” expressed Zeyad Tarek, Co-founder/Marketing Manager of Social Media Day Egypt. “Hosting this event for the 4th time in Cairo positions Egypt as a key player in the advertising ecosystem around the world especially that advertising industry in Egypt value is increasing year over year” added Donia, Co-founder of Social Media Day Egypt

    Celebrate, learn, connect

    mashable social media day egypt speakers
    Mashable social media day Egypt speakers

    This year the 3 full days summit will focus on 4 main tracks; Digital Technology, Creative & Content, Social Media Science and Business Innovation, where attendees will gather to attend and experience powerful talks, hacks workshops, exclusive social media case studies, and panels including the latest Ramadan Digital Campaigns.

    Meet people from Facebook, Instagram, Socialbakers and more

    The summit will host key international and regional figures from Facebook, Instagram, IBM Watson, Socialbakers and Quintly such as Mark Hamilton, Facebook Head of Regional Marketing, Kara Mjones, Facebook Global Cross-border Marketing Manager, Christian Beshara, Social Bakers MEA Director, Heba Sayed, IBM Watson Head of Marketing and Alexander Peiniger, Quintly Founder & CEO.

    “This event represents a platform that connects all individual expertise in the social and digital media industry together and with the region’s greatest digital minds all in one place at the same time the event will be a valuable opportunity for learning, networking, and recruitment,” added Nagla Saad Eldin, Head of Content of Social Media Day Egypt.

    Job opportunities

    In addition to networking and giving the attendees the opportunity to learn and meet key players in the social media industry, Social Media Day will also provide the attendees with job opportunities through a partnership with Wuzzuf, through which calibers will have the chance to apply for the available vacancies in some of the well-known agencies and Brands during the Parallel Exhibition.

    Mashable Social Media Day

    Mashable Social Media Day Egypt 2017 is the 4th round of the global celebration in Egypt and according to Mashable, it’s one of the best Social Media Day events in the world in terms of the number of attendees and quality of content, and it’s being developed year over year according to the developments happening in the market and the industry. Last year the event was attended by over 2,000 attendees and 80 speakers.

    Get 25% off your ticket with Digital Boom

    We got you covered, use this promo code “db(at) SMday” while booking your pass to get 25% off your ticket. Register now

  • Coca-Cola, Facebook, Instagram and Rolls Royce Motor Cars at Marketing Kingdom Cairo 3

    Coca-Cola, Facebook, Instagram and Rolls Royce Motor Cars at Marketing Kingdom Cairo 3

    Senior regional and international marketers from Facebook, Instagram, Coca-Cola, Rolls Royce Motor Cars and P&G are confirmed to speak at the Marketing Kingdom Cairo 3.

    Egypt’s biggest international marketing event, scheduled to take place from 15-16 October at the Dusit Hotel in Cairo.

    See Also: Marketing Kingdom Cairo 3: Conference and Awards

    The official agenda for the event will be out on May 1st but as of now we can confirm the following speakers and presentations:

    • ISLAM ELDESSOUKY from Coca-Cola Middle East: Building an Effective Client/Agency Relationship
    • JAMAL AL MAWED from Rolls Royce Motor Cars: From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences
    • PRIYA PATEL from Instagram: Marketing Tips to Help You Grow Your Brand on Instagram
    • SIMON JENKINS from Socialyse: Tailoring Your Content And Approach Per Platform And Audience Type To Remain Fresh And Engaging Whilst Ensuring You Meet Your Marketing Aims
    • PIERANDREA QUARTA from P&G: Storytelling Across Multiple Devices: What Works, What Doesn’t?
    • IAN MANNING from Facebook: The Definitive Guide to Marketing Your Business on Facebook

    The celebrate the amazing success of Egyptian marketers, this year’s Marketing Kingdom Cairo 3 will also include an awards night.

    For latest news on the Marketing Kingdom Cairo 3, visit: https://goo.gl/oPOnIn

  • The Creative Industry Summit Kicked Off Today

    The Creative Industry Summit Kicked Off Today

    Cairo – April 10th , 2017 – The fourth edition of the two-day Creative Industry Summit kicked off today with the participation of a wide range of experts and specialists across all creative fields, including marketing, communication, and design. It also focuses on the promising gaming industry, which has surpassed the traditional means of entertainment as one of the fastest growing investment and creative fields globally.

    The Summit will explore the creative industry’s developments on a regional and global scale, with a focus on millennial creativity and content, which are rapidly growing and evolving over time.

    Behance, a platform for creative thinking, supports innovative creative ideas through awards in five creative areas, which can be applied for through the website to undergo review by a range of professionals who enjoy extensive expertise. Winners will be announced at the end of the Summit.

    Mai Salama, Co-founder of Creative Industry Summit, said “The Summit represents a unique opportunity for those looking to explore creative ideas that can help inspire them to achieve greater success in their diverse creative disciplines.”

    Amr Ashraf, Co-founder of Creative Industry Summit, stated, “We are very pleased with the great turnout and participation on the Summit’s first day, which reflects the extent of the effort exerted in making this summit happen.”

    Heba El Afifi, Head of Communications at Nestle Near will speak at the Summit about the impact of ads and their value and role in delivering a strong message to the public in in any shape or form. Additionally, Sailesh Jani, Global Business Director of McCaNN London, will be showcasing The Survival Billboard, the Cannes winning adverts for Microsoft X-Box, as a model for innovative gaming ads.

    Dr. Maya Morsy, President of the National Council for Women, will announce a new phase of the “Taa Marbouta” campaign, through which it will be launched globally as a gift from the women of Egypt to the women of the world. The Summit is also cooperating with Dr. Hesham Soliman, author of “Hadath Bel Fe3l”, the proceeds from which will be donated to Ahl Misr Charity.

  • Top Reasons To Attend The Creative Industry Summit in Cairo

    Top Reasons To Attend The Creative Industry Summit in Cairo

    Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative Industry Summit is connecting beginners and professionals with top-notch speakers in marketing and advertising on April 10 in Cairo.

    This high-level conference will focus on both local and international topics as well as industry-related trends. What’s in it for you?

    1. Learn new things and stay abreast of the latest in the industry. While it is true that you can learn a lot from reading industry-related magazines, books, and blogs, you get to learn more from interacting directly with experts from all corners of the world. This gives you the opportunity to ask all those burning questions, seek advice, and make connections that can help boost your profession or business to another league.

    2. Get inspired and listen to industry professionals talk about what they love most. Hearing what like-minded people have gone through in a bid to drive their businesses or careers to the top ladder is inspiring and motivating. Such revelations could inspire you to change some of your strategies or to try something new altogether.

    3. Meet the gurus:

    • Thomas Kolster, Global Speaker and Author of “Goodvertising: Creative Advertising that Cares”

    • Sailesh Jani, Global Business Director, McCANN London

    • Samar Abdelaal, Insights Director, Awe Researc

    • Magd El Sherif, Co-founder and Creative Director, matter branding

    • Mohamed El Araby, Business Unit Manager, L’Oreal Egypt

    • Bassel El Shaboury, General Manager Laundry and Home Care, Henkel Egypt

    • Nadine Helal, Head of Digital, Zenith Media

    • Heba Afifi, Communications Director, Nestlé North East Africa Region

    • Massimo Pozzetti, Global Marketing Strategist

    • Amin Al Husseini, Senior Manager Mobile Products, MBC Group

    • Dina Nazmy, Senior Marketing Manager – Digital Portfolio, MBC Group

    The forthcoming Creative Industry Summit is a two day event that will be taking place from April 10 – April 11 at the Four Seasons Hotel Cairo at Nile Plaza.

    Creative Industry Summit 2017, Cairo, Egypt, marketing, advertising, professionals, four season

    Registration deadline – April 9th

    Visit www.creativeindmena.com/events/attend to register.

  • Marketing Kingdom Cairo 3: Conference and Awards

    Marketing Kingdom Cairo 3: Conference and Awards

    P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing gathering, will take place from 15-16 October 2017 in Cairo.

    Kosta Petrov, CEO at P World also announced that for the first time ever, the Marketing Kingdom Cairo will also include awards night, to celebrate the marketing campaigns and efforts of the Egyptian marketing and creative industry.

    The Golden Crown Awards

    “The Golden Crown Awards are a continuation of our efforts to position Egypt as the center of  MENA’s creative industry. The awards will celebrate the amazing achievements of marketers in corporations and agencies in Egypt. The awards will include 15 categories including Golden Crown Award for agency, in-house team, marketer and startups”, said Kosta.

    The official agenda for the event and awards categories will be announced on May 1st.

    In the past two years, the Marketing Kingdom Cairo has played host to 40 international marketing experts and over 800 delegates from Egypt and across the region. The conference is also the only marketing event in Egypt to continuously feature presentations by the world’s most acclaimed brands, including Facebook, Twitter, Google, Shazam, Unilever, P&G and many others.

    The event is organized by P World, global events agencies with presence in 30 countries around the world.

    For more information, visit www.thepworld.com.

  • Total Sponsors Rahhala’s Participation at Upcoming Gouna Rally Special 2017

    Total Sponsors Rahhala’s Participation at Upcoming Gouna Rally Special 2017

    In a special signing ceremony Total Egypt and Rahhala Racing inked a partnership agreement spanning diverse joint activities to be carried out in 2017 including car races, activations and road safety education.

    As part of the agreement, Total will sponsor Rahhala Racing for the entirety of 2017, including its participation in the upcoming Gouna Rally Special 2017 taking place February 17 and 18.

    Rahhala’s own locally designed and built racing 2×2 car will feature Total’s branding and use Total’s premium lubricants proven to enhance performance and endurance in extreme conditions.

    “We are very proud to be part of the renowned Gouna Rally Special 2017 with our partner Rahalla Racing who have an excellent track record in some of the most important local and international car rallies,” said Lepetit. “As a main automotive player, we’re happy to support great teams and events that not only advance the industry, but also help drive tourism and economic growth. It is an on-ground testimony of the quality of our world-class engine oils designed to support extreme performance. We look forward to this exciting event which is only part of our partnership covering other activities that encourage youth, bolster sports events and enhance road safety education.”

    Total has an established presence in international race tracks including Formula 1 and the Dakar Rally, supporting rising interest in motor sports and encouraging youth and rising talents in Egypt and worldwide to take on motorsports while educating them on road safety.

    “We are tremendously happy to partner with Total in the upcoming Gouna Rally Special 2017 and beyond. Total is a giant oil company and a leading manufacturer of car lubricants in Egypt and worldwide. We are proud to bear the company’s brand and to entrust Total’s oils with our very own manufactured racing car,” said Hani Omar. “Our Rahhala team including talented pilots, mechanics and marketing experts,  has an impressive track record in local and international car rallies that have earned us industry-wide confidence. We are proud to have won the Gouna Rally for the past three consecutive years and we look forward to another exciting adventure this year.”

    El Gouna Rally is the biggest annual  local rally that has been taking the desert racing scene in Egypt to an international level since 2010. The rally brings together a parade of unique racing cars and talented pilots, and has been one of the most important sports events in Egypt.

    El Gouna Rally’s 6th edition will cover a two-day, two-stage rally with 10 Egyptian teams participating this year, including Rahhala Racing sponsored by Total Egypt. The parade kicks off from Abu Tig Marina on Friday morning, February 17, and ends the following day with the award ceremony and celebrations at night.

  • Marketing Kingdom Amman 2: The Top 5 Marketing Tips For 2017

    Marketing Kingdom Amman 2: The Top 5 Marketing Tips For 2017

    The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations by global and regional marketing gurus from Facebook, Twitter, Shell, Unilever Hair Care, VISA and Rolls Royce.

    In an interview with some of the event speakers, they shared a list of five tips and predictions for 2017:

    1. Ian Manning, Head of Agencies MENAP, Facebook

    “Think Mobile Video –  In today’s fast paced world, consumers want relevant, targeted messages and are able to determine the key message in a fraction of second and remember key outtakes in a matter of seconds.  So in a mobile world, we are able to deliver meaningful messages in only seconds, potentially changing the way we think about advertising. “

    2. Tom Webster, Global Social Media Strategy Manager, Shell

    “Look beyond the platforms you know, and look to where your customers are. Some people get trapped in a mind-set that social is just the platforms they use. ‘If I’m on Facebook, that’s where our customers are!’ Not so. And this is especially relevant to those working internationally. Find where your target demographic are, and where communities may already exist. They may be on Reddit, or Swarm, or WeChat. Learn these platforms. Conversely, don’t be tempted to be everywhere. Snapchat may be pretty cool, but it might not be the place for you.”

    3.Abraham and Maksimilian from the Pop Up Agency

    “Stay agile as long as you can. You don’t have to be big to be extremely successful.”

    4.Jamal Al Mawed, Regional Public Relations and Corporate Communications Manager, Middle East, Africa, Central Asia and Latin America, Rolls Royce Motor Cars

    “Don’t ignore the science: You can become a better communicator by learning about the basics of Behavioral Psychology, Visual Analytics, Political Science, Philosophy, etc. There are so many disciplines that feed into the art of communicating, formulating strategies and influencing – understanding them gives you an edge over your competition. “

    5.Tim McLoughlin,  Global Social Media Director, Hotels.com

    “Keep it simple: do one job and do it well, don’t try to do too many things at once as that will confuse your consumer and dilute your message”

    Secure your pass now to Marketing Kingdom Amman 2

    Appeared first on the PWorld