Category: Events

  • Discover the Russian innovation ecosystem

    Discover the Russian innovation ecosystem

    Meet Innovation Russia (MIR) offers the opportunity during three days to meet the main actors of innovation in Russia. This third edition will lead the delegation composed of twenty French business executives to Moscow (economic capital) and to Kazan (capital of innovation). The event is taking place 1 – 3 June 2016, departure from Paris the 31st of may, arrival in Moscow in the evening.

    Russia is a 146 million inhabitants market with 85 million Internet users and the 3rd trade partner of the EU. Moscow was ranked 2nd city in world for its talents and 13th overall, just behind Paris in the 2015 Global Startup Ecosystem Ranking made by Compass.

    The visit of the French Minister of Economy at the end of January revived partnerships and economic exchanges between the two countries. The Inauguration of the French Tech Hub of Moscow is a good indicator of this dynamism and the Russian potential in the innovation field.

    The Objective

    MIR proposes an immersion in the Russian innovation ecosystem to discover new technologies, to spot new investment opportunities and initiate partnerships. It also offers more visibility on the Russian market to participants, in order to promote their activities through press articles, video interviews, and public speeches.

    The Program 

    The program proposed by MIR is rich and dense; more than 10 visits are scheduled in two cities, in 3 days. In Kazan, participants will visit the IT Park, the first and biggest incubator in Russia and Innopolis, the new Russian Silicon Valley. The delegation will take part in the Skolkovo Startup Village, the most important startup event of the year. In Moscow, NUMA, IIDF and MSU (Moscow State University) will open their gates of their accelerator. Finally, RVC (Russian Venture Company) and the Moscow government will present the public policy to support innovation. The trip will end by the visit of Kaspersky, the world reference of security software.

  • 4 Reasons Not To Miss ID Cristal Congress MENA 2016

    4 Reasons Not To Miss ID Cristal Congress MENA 2016

    For its second edition, ID Cristal Congress MENA, the Annual Summit for Media professionals to connect and learn on Digital & Entertainment will take place on February 18th, 2016 at Sofitel Dubai Jumeirah Beach. Register now!

    Over 300 media professionals & 30 speakers from the MENA region will gather for one day at ID Cristal Congress 2016, to share experiences and improve the standards of digital living with brands that are more human, appealing and approachable to customers.

    Here are out top reasons you won’t want to miss out on MENA’s biggest digital event

    1.  Networking is at the very heart of the Innovation & Digital Cristal Congress. The event provides great opportunities to engage with brands.
    2.  Conferences are true sources of inspiration for future marketing actions and innovative technologies.
    3.  The MENA Awards Ceremony rewards the best media and advertising campaigns of the region.
    4.  Creativity & Innovation at the heart of the festival: MENA Leadership Council (CEOs from the biggest agencies of the region) & Advertisers Grand Jury (CMOs from the most influencial brands).

    New This Year: MENA Start-ups Contest

    The start-ups contest is dedicated to companies “aged under 3 years old” from the MENA region (with an office in the MENA region). It is covering all market fields (mass market, digital, app, gaming, innovation, product, services etc…).

    A jury composed of brands, medias agencies, tech companies selected on February 10th the start-ups that will have the opportunity to pitch on stage on February 18th in front of a big assembly!

    Judging is based on criteria such as: value proposition, target market, competitive advantage, business model, innovation, team qualifications and market/sales strategy.

    Winners will be rewarded with 5000$!

    Contact: [email protected]

    MENA Start-ups Jury

    Some of the topics that the event will be discussing:

    • “Storytelling in an online world”
    • Start-up pitching session: 11 start-ups pitching 6 minutes!
    • “7 billion entrepreneurs – The what if experiment”
    • Session – Arab Culture: agencies & brands co-presenting their case studies on stage
    • Women entrepreneurs & marketing strategies in the MENA region: get inspired!
    • “Branded content through a factual channel and hence value delivery to clients”
    • “Content Marketing, delivering ROI in a time of change”
    • “Brands on diet and health! Snackable content versus heavy content”
    • Panel – E-Commerce: MENA retailers & e-retailers
    • Panel – Music, Entertainment & Advertising
    • Winning in a mobile first world (Facebook)
    • Virtual reality experiences
    • “The big short: why short form video is leading branded entertainment?”

    And much more interesting panels sessions, conferences, labcorners, & workshop. Check the full program

    Register today and don’t miss the opportunity

    See you there!

  • Build a CSR Programme That Adds Value To Your Business

    Build a CSR Programme That Adds Value To Your Business

    Registration for upcoming CSR Training Course on Implementing A CSR Business Strategy And Mastering CSR Reporting, taking place from 10-11 February 2016 at the InterContinental Citystars Hotel in Cairo, is closing tomorrow.

    This two days training course is tailor made for all PR, communications, CSR and sustainability professionals looking to implement a world class CSR programme and successfully create CSR reporting with the GRI-G4 system. The course will help Egyptian business professionals

    • Build a Corporate Responsibility programme that adds value to your businesss
    • Ttilise social innovation into your CSR programmes
    • Align and integrate your CSR strategy with your business objectives
    • Deliver sustainable benefits for your business
    • Create a CSR report with the GRI-G4 system.

    Professor Dr Geoffrey Williams, the course leader is a well-known international Corporate Responsibility leader with over a decade of experience of advisory, training and thought leadership in the field.  He has worked with leading international companies and organisations including PETRONAS, Maybank Berhad, Sime Darby Berhad, Telekom Malaysia Berhad, PT Unilever Indonesia, NTUC FairPrice – Singapore, UEM Group Berhad, UEM Land Berhad, Tesco (Malaysia) Sdn Bhd, PLUS Expressways Berhad, UMW Holdings Berhad, MRCB, Resorts World Berhad, DRB-HiCom Berhad, Media Prima Berhad, du – the Emirates Integrated Telecommunications Company, the Emirates Foundation, the Abu Dhabi Chamber of Commerce and Industry and the Arab Thought Foundation.

    Tickets for the course are limited and can be purchased on the CSR course website

  • Meet entrepreneurs from 25 countries at RiseUp Summit

    Meet entrepreneurs from 25 countries at RiseUp Summit

    Individuals and delegations from over 25 countries will be participating at the RiseUp Summit 2015, the Middle East & Africa’s top entrepreneurship experience, which will occur this year from December 12th – 13th in various venues around Downtown Cairo.

    The countries represented will be the UAE, Saudi Arabia, Kuwait, Bahrain, Jordan, Lebanon, Palestine, Morocco, Tunisia, Sudan, Kenya, Turkey, Sweden, Bulgaria, Austria, Germany, Greece, Italy, the Netherlands, the UK, the United States, Canada, Japan, China, and India.

    The individuals and groups from these countries are participating in various organizations, including speakers, co-working spaces, investment funds, incubators, and stakeholders.

    “In its third year, the RiseUp Summit has gained worldwide recognition as the place to be for anyone who wants to engage with the MENA entrepreneurship ecosystem in any capacity,” said Abdelhameed Sharara, founder and CEO of RiseUp. “I’ve traveled to 20 countries in the past two years, and I’ve spoken about entrepreneurship in MENA in 10 global conferences. From every place I’ve been, the excitement and anticipation have been phenomenal.”

    The MENA region is coming in force.

    Cogitecoworkingspace , the first co-working space in Tunisia, launched in 2013 and hub for impact-driven entrepreneurial individuals and organizations, is bringing a delegation of six start-ups.

    UAE-based crowdfunding platform MMKN is heading a delegation of 15 people, including start-ups, influencers, ecosystem players.

    Jordan’s startups and ‘ecosystem’ are attending the Summit in significant numbers, with 20 of their leading tech entrepreneurs coming to RiseUp. Oasis500, one of the first early-stage and seed investment companies in the region, brings Abjjad, Feesheh, eKief, Tamatem, Madfoo3atCom, Arabia Weddings, Snackable News, Play3arabi, Food Love, Green Wallet, and ProjectPen.

    Zain Innovation Campus (ZINC), the technology incubator launched by Zain, the leading telecom operator in Jordan, brings The Cherry Share Inc, Jeeran, CashBasha, and Jobedu.

    Orange, a global mobile operator, will be bringing Yaqut.me, Masmoo3.com, Play3a.com, Trevx.com, Experts911.com, and DIgat.com to RiseUp summit.

    As for Morocco’s startup ecosystem, Startup Your Life is championing various startups to come to Cairo, sponsored by Moroccan giant, OCP; Lagare.ma, e-Expertise, Gomobile, MA-NAVETTE.COM, nextwiSheaply, Education Media Company, EV, and AIRMOTE will all be at RiseUp Summit 2015.

    Participating from Europe are the leaders behind some of the biggest entrepreneurship entities, including Pirate Summit, the largest tech conference in Europe that happens annually in Cologne, Germany, and YourMiddleEast.com, a grassroots movement that created a Middle East news platform to drive positive change in the perceptions of the MENA region in the West. Add to that Enpact.org (Germany), VentureScout (Denmark), Coworking Salzburg (Austria), and a host of other European organizations who see the potential of RiseUp to galvanize the region’s diverse hubs of innovation and entrepreneurship.

    From the USA, Geeks on a Plane (GOAP), a project initiated by Silicon Valley venture capital & seed fund firm 500Startups, will be in Egypt from December 11th – 15th, with 30 of the world’s most prominent start-ups, investors, and executives as part of the project’s 2015 Middle East Tour.  The tour will begin in Bahrain on December 5th and then travel to the UAE and Jordan before ending in Cairo at the RiseUp Summit 2015.

    “Why is the region/world coming to Cairo?” asks Con O’Donnell, co-founder of RiseUp. “The sheer size of Egypt’s population makes it a significant marketplace; it’s 27% of the region’s  Arabic-speaking market. But that’s not it, at least not yet. The number of engineers, universities, centers of excellence – the talent pool, is immense, but that’s not it; it’s a factor. They are coming here, to Cairo, to RiseUp, because there is a movement here. It is compelling, intriguing. Fascinating… it is collaborative, inclusive, and connected. It’s something entirely unexpected, given the current media story about this country. Cairo, RiseUp, can draw the region’s top entrepreneurs and investors, the cream of the crop because RiseUp is a platform for whoever brings value to entrepreneurs. It’s that simple.”

    RiseUp Summit 2015 will take place in many locations across downtown Cairo, including The GrEEK Campus. The agenda includes 70 workshops, 30-panel discussions, and demos, 14 talks and multiple pitch events, 140 sessions in all, from 200 local, regional and international speakers.

    These pitch events include the unique Pitch and Ride experience presented by UBER. Also, SeedStars Cairo will select 12 startup businesses to pitch in front of a local and international jury. One winner will be invited to compete in Switzerland for at least a US$1.5 million investment at SeedStars Global and receive a US$10,000 cash prize from Microsoft.

    Flat6Labs has partnered with RiseUp to bring Get in the Ring, which will put startups in the spotlight, giving them a global podium to connect with investors and create a fan base. In battles, startups will literally face off against each other in the ring, to a jury and an audience of potential investors, in a competition that can result in potential investment for the winner.

    The PEPSICO MENA Pitch Challenge offers winners a host of prizes, including a one-week acceleration program at the IE Business School in Madrid for three winners. They will also be invited to the IE Business School Venture Day in Dubai. And there are cash prizes totaling EGP 130,000 by PepsiCo. Also, Microsoft will offer a cash prize totaling 10K $ prize to the winners of The PEPSICO MENA Pitch Challenge.

    RiseUp has collaborated with the Pirate Summit to organize this regional pitch competition. Pre-selected startups from the country delegations will pitch to a jury to win the cash and other prizes. The audience will include regional venture capitalists, angel investors, and corporations.

  • Get2Space launches 'Become an Astronaut' at RiseUp Summit 2015

    Get2Space launches 'Become an Astronaut' at RiseUp Summit 2015

    Everyone wanted to meet a Martian or visit Mars. Well, here is their best chance as Get2Space.com launches the “Become an Astronaut” program at the RiseUp Summit 2015 in Cairo – The largest entrepreneurial powwow for the youth in the MENA region.
    Nader Sabry, Founder of GET2SPACE, will announce the official launch of “want to become an astronaut?” campaign.  This aims to educate the Arab region’s youth on role of space in our life and how they can reach that frontier.
    “Want to become an astronaut?” program is in response to the flood of demand following the launch of GET2SPACE in partnership with the US Space Foundation in 2014 at NASA’s Kennedy Space Centre, during the Orion spacecraft test launch for its ultimate journey to Mars.  The program is rolling out in the build up to RiseUp Summit, in line with this year’s theme of “Quantum Leap” to transport us from Earth to outer space. It will help educate and create awareness around space technology and how it impacts our daily lives.
    Get2Space is part of “innovation path to peace” drive by the Nader Sabry started with his keynote speech at NASA’s Kennedy Space centre, the initiative is aimed at involving 2 billion people in space.
    This initiative targets the youth in helping them tap into science and technology as means for achieving peace drawing on space technology.  With an overwhelming response of youth across the Arab world aspiring to become astronauts; GET2SPACE is launching a pre-program registration campaign at RiseUp this year.
    “Space is big enough to offer opportunities for all, all you need is to believe and embrace it!” says Nader Sabry, Founder of GET2SPACE initiative and CEO & Founder of TIMEZ5 Global Inc.
    So wattle-up and get ready, this is an unforgettable journey.  From Cairo central to Mars; go to www.get2space.com/riseup

    About Get2space

    It is an initiative by TIMEZ5 Global Inc. to inspire people to aspire to space, seeking the greater good and global peace through space technology.
    It is designed to inspire the youth to focus on using science and technology to simplify and bring peace to the world looking at space as their future by promoting space technology awareness. Designed for the moon, used on Earth is the initiative’s motto.  Space exploration can inspire our world’s youth to dream big and work with each other on a common mission for betterment of mankind, and improve daily life in their local communities by adapting the application of space technology to their local needs.
    Get2Space was launched in 2014 by Nader Sabry, CEO and founder of TIMEZ5 Global Inc., in partnership with the US Space Foundation. For more information visit Get2Space website.

  • Digital Republic Wins Cristal Gold at Mena Cristal 2015

    Digital Republic Wins Cristal Gold at Mena Cristal 2015

    Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes “Gold & Grand” Cristal awards, as the best use of digital for Axe campaign “Evolution of hooking up”.

    Case Study: Axe “Evolution of Hooking Up”

    Watch the campaign original version

    Description & Credit:

    The Case study titled Evolution of Hooking Up was done by Digital Republic, Egypt advertising agency for brand: Axe in Egypt. It was released in the Feb 2014.
    BEST USE OF DIGITA
    Campaign: Axe “Evolution of Hooking Up”
    Advertiser: Unilver
    Agency: Digital Republic, Egypt

    About MENA Cristal Festival: 

    The MENA Cristal Festival has been created in 2005 with the aim of introducing a new competition for advertising in all the North African and Middle Eastern countries. It rewards the best advertising creations with the famous « Cristal » trophy, and therefore profits from the characteristics which made the success of the Cristal Festival (in Switzerland).
    This event has been created as the First Advertising Festival for the Arabic Countries and it gathers all the communications actors in the world: advertising agencies, advertisers, producers, directors, media, survey companies, TV producers… in a series of rich and convivial exchanges.
    The ambition of the Festival is to associate creativity and business, and to promote Arabic advertising creativity, it is a real place of exchanges and networking!

  • Cairo Cristal Academy Puts Advertising On Top of Agenda

    Cairo Cristal Academy Puts Advertising On Top of Agenda

    Brand storytelling, audience targeting and content distribution are on the agenda of the Nov. 25 Cairo Cristal Academy conference.
    Dedicated to the advertising and marketing communications industry in Egypt and the MENA region, the Academy will also present Sphinx Awards to the best Egyptian campaigns.
    The conference is an outlet for marketers, media and advertising agencies to network and benefit from regional and international expertise.
    Other topics on the conference agenda include activeness of users of social networks, digital advertising spend, information technology development and mobile phone penetration. Stay tuned for the full program!
    Registration for the event is still open. Get your ticket by visiting the event’s official website.
    See you there!
  • Marketing Kingdom speaker makes marriage proposal on stage

    Marketing Kingdom speaker makes marriage proposal on stage

    Making a public marriage proposal on stage after ending his presentation, the COO of Hug Digital, Hussein Dajani, awed the audience. He surprised his girlfriend with his touching announcement at the Marketing Kingdom Cairo 2015.

    His girlfriend, Dina Halim, reacted with a big yes, causing another round of awes in the hall.
    Congratulations Hussein & Dina! Digital Boom’s team wishes you all the best, with the LOVE heart emoticon

    Photo of the day – Marketing Kingdom speaker makes a marriage proposal

    hussein dajani, marketing kingdom cairo, mkcairoو Marketing Kingdom speaker makes marriage proposal on stage
    photo credit: Kosta Petrov – The P World

    Hug Digital, a digital marketing agency based in Dubai, has branches across the region, including Egypt, Qatar, and Saudi.

  • First Day Wrap-up Marketing Kingdom Cairo 2015

    First Day Wrap-up Marketing Kingdom Cairo 2015

    Leading marketing professionals in the Cairo gathered for the two-day Marketing Kingdom Cairo 2015, listening to topnotch speakers from Twitter, Google, Facebook, Shazam, Coca-Cola ConnectAds, Bayt.com, sharing experiences and staying abreast of the latest digital trends, successful marketing campaigns, social networks tips & tricks, and even more.

    Digital Boom live-tweeted the event, providing you with the following first day’s wrap-up of top tips coming from the industry’s best.

    (Day One) Marketing Kingdom Cairo 2015 Top Tweets

    https://twitter.com/aDigitalBoom/status/658200320623968256
    https://twitter.com/aDigitalBoom/status/658203151456149504


    https://twitter.com/aDigitalBoom/status/658209839009677312


    https://twitter.com/aDigitalBoom/status/658221741899128832


    https://twitter.com/aDigitalBoom/status/658224381655654400


    https://twitter.com/aDigitalBoom/status/658347496519921664


    https://twitter.com/MohamedOmar/status/658195501137940480
    https://twitter.com/aDigitalBoom/status/658199360505827328


    https://twitter.com/aDigitalBoom/status/658211148513288192

     More to come tomorrow, keep up with us for more live-coverage on twitter

  • Marketing Kingdom Cairo Will Bring Global Marketing Expertise To Egypt

    Marketing Kingdom Cairo Will Bring Global Marketing Expertise To Egypt

    Taking place from 25-26 October at the InterContinental Citystars Hotel in Cairo and with speakers from Twitter, Google, Facebook, Yahoo! and Shazam presenting, the Marketing Kingdom Cairo is, without doubt, Egypt’s most anticipated marketing event this year.
    Five days ahead of the event, we sat down with Kosta Petrov, CEO
    Kosta Petrov, CEO of P World
    of P World and the Event Director of the Marketing Kingdom Cairo, to discuss the event presentations, speakers, and his expectations from the event.

    You are now in Qatar where you just held the second edition of the Marketing Kingdom Middle East. How did it go?

    This is the second time that we run the Marketing Kingdom in Doha and I am happy to say that it was a major success. We had really cool speakers from Twitter, Yahoo!, the Body Shop and Microsoft, to name but a few, and the audience was really interactive which for me is one of the most important factors for a successful conference. Now we are slowly finalizing everything for Cairo and to tell you the truth, we cannot wait for the event to start. We always have an amazing time at our conferences in Egypt.

    Since we have only five days to go to the Marketing Kingdom Cairo, how happy are you with the response from the Egyptian marketing community?

    Taking into consideration that this is only our third event in Egypt, the response from everyone has been outstanding. We have the biggest agencies and corporations supporting the event and we are working very hard to create the best show. Over 250 marketers have registered for the event and of course, some of the world’s coolest marketing gurus are speaking, so I am confident that everyone will have a great time at the event.

    There have been many marketing events in Egypt in the past years. What makes the Marketing Kingdom different from all of them?

    I am very happy with the development of the marketing scene in Egypt and I think that all marketers in Egypt benefit from the amazing events that you have in the country. Our aim with the Marketing Kingdom is to bring global expertise to Egypt. We are happy to say that we are the first event in Egypt to have speakers from all major social media brands. It is a really big deal to have Twitter, Facebook, Google, Yahoo!, Shazam, and Coca-Cola, all in one place. It is a wonderful opportunity for everyone to understand what is happening in the global marketing scene from the people that are actually creating all the latest marketing trends.  With the Marketing Kingdom, Egyptian marketers no longer have to go to New York or London to be a part of a major marketing event. We bring the expertise to you and I am very happy about that.

    Can you tell us something more about the topics that will be discussed at the event?

    We are covering all the major marketing topics. We are kicking off the event with a presentation on the power of #now by Twitter and the importance of mobile marketing by Facebook and Shazam. Content marketing is covered in great depth with presentations by Yahoo!, Coca-Cola and Unilever. Google is speaking on the impact of technology on marketing and on the second day we also have a half-day interactive workshop on Facebook marketing.  We also have over 5 hours of interactive discussions at the event which will help us cover all topics in more detail. It will be a fun show for everyone.

    Lastly, for those that still don’t have their tickets ready, how can they register for the event?

    We are closing registration tomorrow so those that still want to attend, they can register through our website www.thepworld.com or simply send an email to [email protected].
    See you all on Sunday!