Category: How To

The right job description saves time, effort as well as budget since it attracts qualified talents to your opening. It also boosts brand recognition. Hence, it’s important to craft an effective job description for your talent acquisition efforts.

Use the following template to build an effective eCommerce Manager job description for your Linkedin job post or any free job posting website.

Job Brief

As an eCommerce Manager, you will be responsible for managing the overall web process, developing and executing the product/ service assortment strategy needed to maximize sales, customer acquisition, and retention.

Reports To

Marketing Manager, Marketing Director, Marketing VP, and Chief Marketing Officer (CMO).

Main Responsibilities of an eCommerce Manager

Your responsibilities will include:

• Driving the sales performance of the e-commerce platform
• Managing and executing promotional campaigns
• Providing insights on customer shopping trends to support assortment selection and identify assortment gaps
• Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments
• Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment
• Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through, and offer code performance

Key Requirements

• You have a degree in Marketing, Business Administration or a related field.
• You have prior experience in a similar role. Experience within digital marketing is a plus.
• You possess a solid understanding of e-commerce frameworks.
• You have a self-starter mentality with the ability to manage multiple projects in a fast-paced working environment.
• You have a high level of attention to detail including a proven ability to manage multiple, competing priorities simultaneously.
• You are a creative and strategic thinker with a strong customer orientation.
• You have excellent interpersonal and communication skills, thrive in matrix environments, and are adept at building relationships with different stakeholders.

The right job description saves time, effort as well as budget since it attracts qualified talents to your opening. It also boosts brand recognition. Hence, it’s important to craft an effective job description for your talent acquisition efforts.

Use the following template to build an effective Digital Marketing Manager job description for your Linkedin job post or any free job posting website.

Job Brief

As a Digital Marketing Manager, you will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels.

You will work with the marketing team, supporting teams (such as programmers), and vendors in order to launch campaigns on a timely manner and according to your company’s budget.

Reports To

Marketing Manager, Marketing Director, Marketing VP, and Chief Marketing Officer (CMO).

Main Responsibilities of a Digital Marketing Manager

Your responsibilities will include:

• Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
• Reviewing and optimizing the design and content of all online assets including the company website and social media pages
• Planning and controlling of the digital marketing budget and spending by allocating budgets to different channels
• Using A/B testing to optimize digital marketing performance
• Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
• Working on Search Engine Optimization and app store optimization
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement
• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

Key Requirements

• You have a degree in Marketing, Business Administration or a related field.
• You have prior experience in a similar role.
• You have good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation, and digital marketing analytics tools such as Google Analytics and Tableau.
• You have excellent written & verbal communication skills.
• You are a creative thinker and problem solver.
• You thrive in matrix environments and are adept at building relationships with different stakeholders.

The right job description saves time, effort as well as budget since it attracts qualified talents to your opening. It also boosts brand recognition. Hence, it’s important to craft an effective job description for your talent acquisition efforts.

Use the following template to build an effective Corporate Social Responsibility (CSR) Manager job description for your Linkedin job post or any free job posting website.

Job Brief

As a Corporate Social Responsibility (CSR) Manager, you will be responsible for developing, planning, and executing your company’s CSR program that supports employee engagement and strengthens the employee value proposition.

As well as, ensuring that the program enhances the company’s overall company reputation while bridging community and business goals to drive impact and gain external visibility.

Reports To

Marketing Manager, Marketing Director, Marketing VP, and Chief Marketing Officer (CMO).

Main Responsibilities of a Corporate Social Responsibility (CSR) Manager

Your responsibilities will include:

• Developing and executing CSR programs as well as conducting periodic program reviews to assess outcomes and effectiveness
• Acting as the focal point for the Company’s CSR initiatives in the geography and building relationships with community partners and key stakeholders
• Staying abreast of relevant research, trends in the areas of focus, and promoting best practices
• Promoting employee volunteering initiatives in coordination with internal stakeholders
• Working with Marketing and PR teams to drive internal engagement and promote storytelling
• Driving budget & monitoring spending to deliver results in line with planned objectives

Key Requirements

• You have a degree in Marketing, Business Administration or a related field.
• You have prior experience within a similar role.
• You have knowledge of the rules and regulations governing Charities, IPCs (Institutions of Public Character), best practices for CSR will be an advantage.
• You have strong expertise in managing relationships, networks, and teams that include a diverse group of people representative of the public and private sectors, community-based organizations, nonprofit and civic leadership as well as program beneficiaries.
• You have proven effectiveness in driving complex multi-stakeholder planning processes and cross-team projects to desired results.
• You can seek out, understand and incorporate feedback from the underserved communities we want to serve.
• You have excellent communication skills and the ability to distill complex information into simple messages and concise communication materials, tailored for the audience.

The right job description saves time, effort as well as budget since it attracts qualified talents to your opening. It also boosts brand recognition. Hence, it’s important to craft an effective job description for your talent acquisition efforts.

Use the following template to build an effective Content Manager job description for your Linkedin job post or any free job posting website.

Job Brief

As a Content Manager, you will be responsible for developing a consistent brand identity for a company and establish its online presence (content) to achieve your business goals, as well as, sharing the content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Reports To

Marketing Manager, Marketing Director, Marketing VP, and Chief Marketing Officer (CMO).

Main Responsibilities of a Content Manager

Your responsibilities will include:

• Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention
• Developing and managing the editorial calendar to ensure deadlines are met
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral
• Managing relationships with external marketing agencies
• Ensuring consistency of brand voice, style and tone across all content

Key Requirements

• You have a degree in Journalism, Marketing, Business Administration or related field.
• You have prior experience within a similar role.
• You are a creative marketing professional, preferably with a strong content creation and writing background.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative thinker and have an excellent attention to detail.
• You are organized and can deliver high quality work within agreed timelines.
• You possess excellent written and verbal communication skills.

The right job description saves time, effort as well as budget since it attracts qualified talents to your opening. It also boosts brand recognition. Hence, it’s important to craft an effective job description for your talent acquisition efforts.

Use the following template to build an effective Consumer Insights Manager job description for your Linkedin job post or any free job posting website.

Job Brief

As a Consumer Insights Manager, you will be responsible for answering questions that arise when marketing new products by collecting and collating the right targeted data about consumers and the market.

You need to think outside the box and ask questions about the data you collect; in order to transform it into actionable insights for the business to grow.

Reports To

Marketing Manager, Marketing Director, Marketing VP, and Chief Marketing Officer (CMO).

Main Responsibilities of a Consumer Insights Manager

Your responsibilities will include:

• Devising actionable strategies from customer insights
• Bringing the consumer perspective to marketing decision making by executing market analysis and research activities to provide insights and recommendations
• Managing external agencies for the execution of research projects
• Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs
• Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities
• Conveying analysis and recommendations via presentations and written reports

Key Requirements

• You have a degree in Marketing, Business Administration or a related field.
• You have prior experience within a similar role.
• You are experienced in managing a wide range of qualitative and quantitative research.
• You possess strong analytical skills with the ability to leverage data to develop strategy/decisions.
• You are familiar with putting together data from multiple sources to tell a story.
• You have strong knowledge of business visualization tools such as Power BI and Tableau.
• You are a strategic thinker with good communication and presentation skills.

The right job description saves time, effort as well as budget since it attracts qualified talents to your opening. It also boosts brand recognition. Hence, it’s important to craft an effective job description for your talent acquisition efforts.

Use the following template to build an effective Community Manager job description for your Linkedin job post or any free job posting website.

Job Brief

Community Manager is similar to Social Media Manager, Social Marketing Specialist, and Social Community Manager.

Community Managers serve as the face of a company.

As a Community Manager, you will be responsible for managing and handling communications in both directions. Community Managers are involved in various activities such as communications, PR, social media, events, and content creation.

Reports To

Marketing Manager, Marketing Director, Marketing VP, and Chief Marketing Officer (CMO).

Main Responsibilities of a Community Manager

Your responsibilities will include:

• Defining and developing a community management strategy
• Organizing various community building initiatives to cultivate and grow participation in community forums
• Developing and managing social media coverage for Instagram and Facebook
  Creating content such as blog posts, articles, newsletters, communications materials, and material for social media channels
• Monitoring and optimising community engagement levels

Key Requirements

• You have a degree in Marketing, Business Administration or related field.
• You have prior experience within Community Management.
• You are a people person and are able to empathize and build rapport with others easily.
• You have strong interpersonal skills and can build relationships with and influence stakeholders.
• You have event management skills and are able to handle several multiplies responsibilities in a dynamic, evolving environment.
• You are adept at managing social media.
• You have excellent written & verbal communication skills and can generate impactful content.
• You are organized and able to juggle multiple priorities and deliverables.

The right job description saves time, effort as well as budget since it attracts qualified talents to your opening. It also boosts brand recognition. Hence, it’s important to craft an effective job description for your talent acquisition efforts.

Use the following template to build an effective Category Manager job description for your Linkedin job post or any free job posting website.

Job Brief

Category managers are integral to the development and success of a product or service.

As a Category Manager, you will effectively manage a good relationship between you and re-sellers/customers; since it’s the key to the success of a product category. In addition, you will perform various functions to achieve success for your products, both in terms of sales and profitability.

Reports To

Marketing Manager, Marketing Director, Marketing VP, and Chief Marketing Officer (CMO).

Main Responsibilities of a Category Manager

Your responsibilities will include:

• Reviewing and monitoring category assortment performance and implementing various action plans for improvement
• Forecasting new product demand and reviewing product pricing to ensure they meet margin targets with healthy YoY growth
• Implementing various strategies through in-depth analysis of assortment, pricing, competitor analysis, and various other market information
• Working closely with our internal teams (sourcing team etc.) to project manage new product development from ideation to discontinuation
• Finding opportunities to maximize the profitability of the business and conducting financial analysis
• Gaining an in-depth understanding of the industry, trends, and competitive landscape

Key Requirements

• You have a degree in Marketing, Business Administration or a related field.
• You have prior experience within Category Management.
• You have strong experience in business analytics, consumer insights development, a solid understanding of core marketing levers
• You have strong interpersonal skills and can build relationships with and influence stakeholders.
• You are an excellent communicator and creative thinker.
• You are organized and able to juggle multiple priorities and deliverables.

The right job description saves time, effort as well as budget since it attracts qualified talents to your opening. It also boosts brand recognition. Hence, it’s important to craft an effective job description for your talent acquisition efforts.

Use the following template to build an effective Brand Manager job description for your Linkedin job post or any free job posting website.

Job Brief

As a Brand Manager, you will be responsible for adapting a brand strategy for a company’s target market by maintaining brand integrity across all company marketing initiatives and communications. In addition, you may manage a portfolio of products.

Reports To

CEO

Main Responsibilities of a Brand Manager

Your responsibilities will include:

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as the long term
• Translating brand strategy into the brand plan and go-to-market strategy
• Planning and execution of communications and media actions across offline, online, and social media
• Participating in product development, pricing, and supporting new product launches
• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
• Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies
• Guiding the Advertising & Promotion budget

Key Requirements

• You have a degree in Marketing, Business Administration or a related field.
• You have prior experience within Brand Management.
• You have strong experience in business analytics, consumer insights development, a solid understanding of core marketing levers.
• You are an excellent communicator and creative thinker.
• You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.

Also, See Other Marketing Related Job Descriptions:

• Marketing Manager Job Description
• Marketing Director Job Description
• VP Strategic Growth Job Description
• VP Marketing Job Description
• Chief Marketing Officer Job Description
• Performance Marketing Manager job description

The right job description saves time, effort as well as budget since it attracts qualified talents to your opening. It also boosts brand recognition. Hence, it’s essential to craft an effective job description for your talent acquisition efforts.

Use the following template to build an effective Marketing Manager job description for your Linkedin job post or any free job posting website.

Job Brief

As a Marketing Manager, you will be responsible for building the company’s brand/service/product awareness by developing and executing marketing strategies to meet consumer needs and maximize profits through the creation of marketing campaigns.

Reports To

Chief Marketing Officer (CMO), CEO

Main Responsibilities of a Marketing Director

Your responsibilities will include:

• Developing strategic marketing campaigns to help achieve business results
• Ensuring that plans and messaging are aligned with business strategy, reinforce brand positioning, and are delivered effectively to targeted audiences
• Designing and delivering scalable marketing programs and campaigns that provide value-added content that is suited to clients’ and prospects’ needs as well as interests
• Supporting integrated marketing and communications across various channels and vehicles– internal, external, PR, digital, social, web, etc.
• Acting as a brand champion both internally and externally and ensuring full compliance with the brand guidelines and messaging across all solutions
• Collaborating across teams to develop key messages for campaigns, programs, and content syndication, including thought leadership, market reports, surveys, and client success stories
• Collaborating with different stakeholders to ensure successful implementation of strategic marketing plans, including defining success criteria, measuring the effectiveness of initiatives, and reporting on results
• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
• Keeping up to date with market developments and competitor strategies

Key Requirements

• You have a degree in Marketing, Business Administration, or a related field.
• You have prior experience in a similar role.
• You have good knowledge of various aspects of marketing, including brand marketing, PR, content management, digital marketing & Performance Marketing
• You have excellent written & verbal communication skills
• You thrive in matrix environments and are adept at building relationships with different stakeholders

Frequently asked questions:

1. What does a marketing manager do?

As a marketing manager, you’re responsible for building the company’s brand/service/product awareness by developing and executing marketing strategies to meet consumer needs and maximize profits through the creation of marketing campaigns.

2. Who does the marketing manager work with?

Marketing Managers work with several professionals, including Marketing Directors, Marketing Assistants, Project Managers, Account Directors, and Account Executives.

3. What skills are marketing employers looking for in a marketing manager?

• Creativity: robots might do well optimizing old ideas. But new, creative solutions have to be designed by humans!
• UX Design: in our world, technology-driven, providing a good user experience will make or break any product.
• Video Production: another study by HubSpot revealed that content distribution channels most companies plan to develop next year are: YouTube and Facebook Video.
• Audio Production: Podcasts are still on the rise, and Millennials love them.
• Sales Leadership: the single marketing skill that will influence your bottom line the most.
• Social Media Marketing: if it’s not in Google, it doesn’t exist. More like: if it’s not on Facebook, it doesn’t exist.
• Digital Marketing: a catch-all term for most of the above. Old-school TV/radio marketing won’t get you far anymore.

4. How to write a cover letter for a marketing manager?

Example: “As a marketing specialist with supervisory responsibilities overseeing a small-but-scrappy marketing team, I live and breathe marketing. When I stumbled across your job post for a marketing manager at Wilshire Creative, I knew it was a position with my name all over it.”

Also, see other Marketing Related Job Descriptions:

• Brand Manager Job Description
• Marketing Director Job Description
• VP Strategic Growth Job Description
• VP Marketing Job Description
• Chief Marketing Officer Job Description
• Performance Marketing Manager job description

The right job description saves time, effort as well as budget, since it attracts qualified talents to your opening. It also boosts the brand recognition. Hence, it’s important to craft an effective job description for your talent acquisition efforts.

Use the following template to build an effective Marketing Director job description for your Linkedin job post or any free job posting website.

Job Brief

As a Marketing Director, you will be responsible for your company’s marketing and communications strategies, as well as overall branding and image. In addition, you will manage the marketing process from research and planning to execution and analysis.

Reports To

Chief Marketing Officer (CMO), CEO

Main Responsibilities of a Marketing Director

You will lead the marketing team and provide broader strategic and operational marketing leadership to the company.

• Conceptualizing and implementing the marketing strategy & plan in line with business objectives
• Designing, planning and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness
• Leading the overall brand’s financial planning, ensuring the development of plans and forecasts that deliver growth and profit objectives
• Sourcing and managing agencies where appropriate for key marketing functions – PR, advertising, media, social, digital, etc.
• Creating content strategies based on the business objectives, category focus, audience segment through all channels (online/offline/social)
• Building a high performing marketing team and ensuring effective coordination with other teams
• Managing and reviewing the marketing budget
• Keeping updated on market trends & competitor strategies

Key Requirements

• You have a degree in Marketing, Business Administration or related field.
• You have prior experience in a similar role.
• You have good knowledge across the entire spectrum of the marketing function, including brand marketing, PR, content management, digital marketing & performance marketing.
• You have excellent written & verbal communication skills and are comfortable dealing with the media.
• You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.
• You are a strong leader who has built, scaled and led high performing marketing teams.
• You are a strategic thinker & problem solver with the ability to be hands-on.