Category: Marketing

As a business owner, there’s nothing more important than helping your business to grow. You probably know where you want your business to be within the next few years, but in terms of success, it can feel as though you have a mountain to climb.

The best way to get your business noticed and to build brand awareness is by creating a strong marketing strategy. However, traditional marketing methods including TV and radio advertising, newspaper, and direct mail marketing are somewhat effective but they’re also incredibly expensive and not always a viable option for a fledgling business. So, what’s the answer?

Small businesses find themselves at much more of an advantage if they utilize online tools to market their business. This is where a digital marketing agency comes in – click here to reach out to the fastfwd digital marketing team – here we’ll look at the top reasons you should consider outsourcing your digital marketing.

They’re the experts

From SEO to SEM, PPC, and email marketing, or even utilizing your website to promote your visibility online – trying to get your head around all these different forms of digital marketing can be overwhelming. So, it makes perfect sense to hire a team who know what they’re doing. Instead of battling through and making expensive and time-consuming mistakes, you can hire a team of experts who will dedicate their time to creating productive campaigns that will get you the results you want.

You can focus on your business

Of course, jumping into digital marketing is great for your business, however, as the boss your time and focus could be better spent elsewhere. Deciding to take on your digital marketing responsibilities yourself means more responsibilities as this is something that cannot be left to its own devices. Even working with an in-house team would require your supervision. Hiring a digital marketing team to work hard in the background whilst you run your business makes perfect business sense.

They’ll grow with your business

Once your business starts to grow; you would need to expand your in-house digital marketing team. Again, this would be time consuming and expensive. When you hire an external company, there are no restrictions, they’ll simply grow with your company and provide packages that match your changing requirements.

You can see the results for yourself

Digital marketing allows you to see first-hand what is working and what isn’t. You should receive regular reports from your marketing agency, keeping you in the loop and allowing you to make informed decisions. You’ll also receive regular digital marketing and website audits too.

Sometimes the old ways are best. While most marketers are telling people to rely on using the Internet as their main source of marketing, this does not necessarily apply to everyone. Some business are more local and so the international aspect of the Internet does not really work for them.

These businesses are either local by their very nature, such as auto dealerships or tailors, or their product does not necessarily ship well, such as food and sculpture. As such a digital marketing campaign will actually not be as effective as a more traditional campaign.

As such, it may not be a bad idea to look at how some of the more traditional campaigns work, such as billboards, signs, and chamber meetings.

Marketers such as Allegra Marketing have found great success for local businesses when it comes to using traditional approaches, especially when the businesses they are working with may not translate that well to the Internet.

An obvious advantage is that a digital marketing campaign may be overkill; if the business cannot deliver its products beyond a certain radius, then it may not be a good idea to advertise to everyone on the globe.

Another issue is that sometimes the Internet may not be available, or parts of it may be blocked off. When Facebook and Instagram went down a lot of social marketers were at a major disadvantage. As they were unable to connect to their usual potential customers, their marketing campaigns suffered. This meant that they were effectively dead in the water while more traditional campaigns were not affected in the least. Thus, while it may be great to have a digital presence, such as a website or a social media presence, it can be a bad idea to depend solely on that means.

This is one reason that more traditional advertising campaigns may be worth looking into, especially for more locally oriented businesses. Those businesses tend to do especially well as their potential customers are close by and so they only need to worry about those customers.

This means radio, television, print, mailers, and, of course, billboards. Radio and television are possibly the most expensive and require some serious thought to take full advantage of them, especially to reach a more targeted audience. The ads need to reach the right audience to be effective. However, they are also the best investment for those looking to saturate the local market.

Despite what some have said not all newspapers are dying, especially local ones. The local newspaper is the voice of the community and is usually the first place most people look for businesses that can help them. As such, an advertisement there can only help a business, especially if the newspaper has a business directory. Mailers are also effective, especially if the audience can be limited somehow. Between the two a rather effective marketing campaign can happen, especially when tied with some sort of address collection campaign; targeted mailers do better than those sent to a general area and some local newspapers do not target all areas.

Billboards are one of the most effective means of advertising for a local area.

Billboards take advantage of a captive audience, especially considering that the driver has to see look at the billboards at some point. While most people think that they just melt into the background, the reality is that people do see them and actually act on it. Billboards can thus reach a wide audience quickly, making them very efficient for the money invested in them. Combined with a great campaign, a billboard well placed can be one of the most effective ways of getting customers into the door.

Lastly, chamber meetings are always a good idea. Most cities have some sort of chamber of commerce, allowing local businesses a chance to get together.

While this usually amounts to just trading business cards, this also means that businesses can seek out like-minded individuals and seek out alliances of one sort or another.

Usually, this makes the meeting a great way to find potential customers and usually ones that buy substantially more than the average customer, making the proper strategy a necessity.

By combining all of these different strategies, a company cannot only do well but not rely on digital advertising to get its message out, making it well worth the investment.

It’s without the shadow of a doubt that video content is here to stay across digital.

Here at Digital Boom and Metrics, we were interested in reviewing the reactions to different brands, concepts, and video types across Facebook in 2018 and looking for any interesting patterns that could help brands get the most out of video in 2019.

The data we found was quite interesting. We’ve shared below the numbers and our quick thoughts.

Data Methodology: Mintrics, a SaaS-based Social Video Analytics, and Intelligence platform analyzed over 1.8K brands representing over 115K videos across Facebook and Youtube. FMI Check out Mintrics.com.

Reaction (Engagement) breakdown by country:

Egypt

• Reactions: 82.7%
• Comments: 5.9%
• Shares: 11.3%

KSA

• Reactions: 85.7%
• Comments: 6.7%
• Shares: 7.3%

UAE

• Reactions: 81.8%
• Comments: 6.2%
• Shares: 11.8%

Let’s dig deeper into data.

Brands the elicited the most HAHA reactions in Egypt in 2018:

• Zeego 86.6%
• iflix 86%
• MINT by EGbank 80.6%
• Molto Egypt 75.3%
• WAVO 75.2%

Brands the elicited the most Love (Heart) reactions in Egypt in 2018:

• Spokesman of the Egyptian Presidency 96.4%
• FLO 95.4%
• Hyundai Egypt 95.1%
• Azhar 94.2%
• Magdi Yacoub Heart Foundation 93.1%

Brands the elicited the most Dislike (Sad and Anger) in Egypt in 2018:

• Israel in Egypt %45
• Orman Charity Association 39.3%
• National Cancer Institute 33.2%
• Official page of Ministry of Interior 31.3%
• LuLu Hypermarket Egypt 28.45%

Now onto Saudi Arabia, where historically, Facebook has not been a prominent social platform but has recently picked up steam.

Brands the elicited the most HAHA reactions in KSA in 2018:

• Suntop 67.3%
• Careem 57.8%
• Autozone Balubaid 45.7%
• Toyota Service Saudi 45.2%
• Jawwy 44.45%

Brands the elicited the most Love (Heart) reactions in KSA in 2018:

• Saad Eddin Pastry 93.7%
• Dr. Soliman Fakeeh hospital 93.2%
• Rabea Tea 91%
• Riyad Bank 89.2%
• Steak House 89.2%

Brands the elicited the most Dislike (Sad and Anger) in KSA in 2018

• Zain KSA 19.6%
• The Saudi Investment Bank 13.1%
• Almarai 12.4%
• Souq.com 12.7%
• Uber 10.8%

And finally, the UAE, where Facebook is at the core of every brands’ digital plan.

Brands the elicited the most HAHA reactions in UAE in 2018:

• Swyp 51.2%
• VOX Cinemas 50.3%
• The ASUS Republic of Gamers 48%
• Atlantis, The Palm 36.9%
• Careem 32.7%

Brands the elicited the most Love (Heart) reactions in UAE in 2018:

• BMW Abu Dhabi Motors 98%
• Jollibee UAE 96.4%
• SWAROVSKI 95.7%
• Visit Ras Al Khaimah 94.7%
• Emaar Dubai  93.7%

Brands the elicited the most Dislike (Sad and Anger) in UAE in 2018

• Dubai Cares 35.4%
• DAMAC Properties 17.5%
• du 16.2%
• Emirates Islamic 15%
• Awok.com 14.7%

Here’s an infographic with the full study.