Digital Boom

Category: Marketing

  • 5 Marketing Tips for Your Facebook and Instagram Campaigns

    5 Marketing Tips for Your Facebook and Instagram Campaigns

    Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East, Africa and Pakistan at Facebook are both presenting at the third edition of the Marketing Kingdom Cairo, Egypt’s most anticipated marketing event in 2017, taking place from 15-16 October at Dusit Thani LakeView Hotel in Cairo.

    They recently shared with us 5 tips to help you master the latest trends in marketing on Facebook and Instagram.

    1. Think and act mobile –  Consumers are spending a significant amount of their day on mobile in mobile apps.  This makes it a great place to attract attention, deliver a relevant message and to drive business results.

    2. Think Mobile Video –  In today’s fast paced world, consumers want relevant, targeted messages and are able to determine the key message in a fraction of second and remember key outtakes in a matter of seconds.  So in a mobile world, we are able to deliver meaningful messages in only seconds, potentially changing the way we think about advertising.

    3. Don’t be afraid to take some risks – Instagram gives businesses the freedom to be nimble and try new things, so don’t worry too much about being perfect the first time around. If something doesn’t resonate with your customers, just change it until you find something that does work. Changes can be made quickly, so don’t be afraid to take some risks. You can use the new Business Insights tool on Instagram to help determine what posts are working for you and what posts are not, over time you will be able to see the kind of content that resonates with your audience and craft your message accordingly each time.

     4. Find your voice and share your business’s story – Consumers today are looking for more than just a product or service.  They want to understand the story behind a business and see what makes it special. So, find your voice and share your business’s story. By posting authentic content, you can show people what makes your business unique and forge a lasting connection with your customers. What is your brand’s POV, is it a colour, logo or product, make sure some element is always present in your imagery to help deepen that connection and stand out to your audience.

    5. What’s done in simplicity has the best outcome of all – Everyone wants to be “the first” – regardless of what it is, being the first is always a huge priority for businesses of any size.  But forget this and just remain focused on being the best.  Sometimes what’s done in simplicity has the best outcome of all. Often there is no need to over-complicate things.   Think about being well crafted in your imagery, this doesn’t mean that it needs to have expensive production. Think about having a strong focal point, make sure you frame your image or film well, and don’t forget good lighting.

    Want to hear more from Priya and Ian? Make sure you grab your ticket for the Marketing Kingdom Cairo 3 on the event’s official website: https://www.thepworld.com/event/marketing-kingdom-cairo-3-conference-awards

  • 5 Marketing Tips by Tamer Alphonse from Google

    5 Marketing Tips by Tamer Alphonse from Google

    Tamer Alphonse from Google is one of the keynote speakers at the third edition of the Marketing Kingdom Cairo, Egypt’s biggest gathering of international marketing professionals, taking place from 15-16 October at the Dusit Thani LakeView Hotel in Cairo.

    Tamer Alphonse joined Google in 2011 to overlook the Banking and the Tech industry in Egypt.  He currently lives in Dubai and is focused on growing the Digital ecosystem by working closely with the Telecom Players in the region.

    We recently sat down with Tamer and asked him to share 5 marketing tips for his Egyptian colleagues. Here they are:

    1. Be Data Driven: Use customers data from Analytics to shape marketing strategies.
    2. Be Mobile First: Mobile is crucial in the consumer journey today and Marketers must build the right mobile strategy to capture this opportunity.
    3. Be personal: Customize the marketing message to consumers to drive more business impact.
    4. Be Always On: Consumers live online today and marketers have to always be available to the consumers across the journey.
    5. Focus on Video content:  Online video is growing massively and marketers have to tailor videos with the the mind of Digital first to capture consumers’ attention.

    To hear more from Tamer plus 20 marketing professionals from Facebook, Twitter, Instagram, Rolls Royce Motor Cars, DMS, and IBM make sure you get your tickets for the third edition of the Marketing Kingdom Cairo on the event’s official website: https://www.thepworld.com/event/marketing-kingdom-cairo-3-conference-awards

  • Why Pay More? Last Chance to Grab Your Discounted Ticket for #MKCAIRO3

    Why Pay More? Last Chance to Grab Your Discounted Ticket for #MKCAIRO3

    You still don’t have your ticket for Marketing Kingdom Cairo 3? Egypt’s only international marketing event takes place from 15-16 October at Dusit Thani LakeView Hotel in Cairo and taking into consideration that the first discount expires on September 1st, now is the best time to grab your tickets for, what for sure is, the county’s most anticipated marketing event in 2017.

    We took a close look at this year’s agenda and these are only some of the things you can expect at the event:

    • Keynote presentation by the one and only Mustafa Ismail from DMS. You want to know what is happening in the region? This session is a must attend.
    • The organizers are bringing Facebook, Twitter, Instagram and Google back in 2017 with more exciting presentations on visual marketing, real-time marketing and of course – data!
    • Nissan, Rolls Royce Motor Cars, Socialyse, Anghami, IBM, P&G and PepsiCo are also presenting on topics that will help you take your marketing to a completely new level.
    • Women take center stage at #MKCAIRO3 with an exclusive panel discussion on women in marketing with some of Egypt’s leading marketers from Starcom MediaVest Group, Orange Egypt and Bank Audi
    • At the event Kijamii, Initiative Media, FP7/CAI, DigiSay and Mondelez International will discuss the role of agencies in driving the digital revolution
    • Artificial intelligence, content marketing, cognitive marketing, leadership, social media and measurement are all covered in great depth
    • A familiar face from 2015 is back again this year. Ania Jakubowski was the highest rated speaker in 2015 and now she is back with a session on leadership

    Tickets for the Marketing Kingdom Cairo 3 are available on the event’s official website: https://www.thepworld.com/event/marketing-kingdom-cairo-3-conference-awards

    Remember, the early bird discount is valid only until September 1st! Group discounts are also available.

  • Google tops YouGov’s inaugural global brand health rankings

    Google tops YouGov’s inaugural global brand health rankings

    Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in just above sister company YouTube and number three, Facebook.

    According to YouGov’s global daily brand tracker, BrandIndex, other tech firms feature prominently on the list which surveyed consumer opinion about brands across 30 countries. Device manufacturer Samsung coming in fourth, messaging service WhatsApp in fifth and Apple’s iPhone in sixth spot, while online retail behemoth Amazon is seventh. The top ten is completed by brands with longer histories – Toyota, Adidas and Colgate.

    1. Google
    2. YouTube
    3. Facebook
    4. Samsung
    5. WhatsApp
    6. Apple iPhone
    7. Amazon
    8. Toyota
    9. Adidas
    10. Colgate

    YouGov BrandIndex operates in 32 countries across the globe, covering markets in North America, South America, Europe, Africa, Asia and Australasia. YouGov used the Index score for the list which assesses overall brand health. It takes into account perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.

    Ted Marzilli, CEO of YouGov Data Products commented: “Tech brands dominate this global list and with good reason. By their very nature the likes of Google, YouTube and Facebook are open and accessible in most places on earth to anyone with online access. The presence of Samsung and Apple iPhone demonstrate that our mobile devices have become the remote controls for our lives. All of the brands in the rankings are mainstream with broad utility at their core – and this is as true of the likes of Toyota and Colgate as it is for WhatsApp and Samsung.”

    In parallel to the top ten global list, YouGov also released brand health rankings in Egypt and it’s clear to see being digitally connected is at the forefront of consumers’ minds. The world’s top three healthiest digital heavyweights Facebook (1), Google (2) and YouTube (3) also lead brand health in the region’s most populous country.

    Continuing the connected theme, competitive hand set providers Apple iPhone (4) and Samsung Galaxy (9) are also winning consumer attention bringing the dominance of the digital based brands to half of Egypt’s top 10.

    Making up the rest of Egypt’s strongest brands are food and beverage household names with local favourites Molto (7), BiscoMisr (8) and Fayruoz (10) all scoring highly among consumers, together with long standing commercial bank, National Bank of Egypt (6).  Regional powerhouse Almarai (5) completes the top 10.

    Top 10 Egypt Brand Health Rankings

    1. Facebook
    2. Google
    3. YouTube
    4. Apple iPhone
    5. Almarai
    6. National Bank of Egypt
    7. Molto
    8. BiscoMisr
    9. Samsung Galaxy
    10. Fayruoz

    Scott Booth, YouGov’s Head of Data Products in MENA commented: “While the list of top 10 brands in Egypt underlines the unquestionable popularity and global dominance of digital brands in the daily lives of Egyptian consumers, the presence of Molto, BiscoMisr, Fayrouz, and the National Bank of Egypt show long standing home-grown brands wield substantial power in the market.”

  • 5 Marketing Lessons by Christian Andersen from IBM

    5 Marketing Lessons by Christian Andersen from IBM

    Christian Andersen, Director of Portfolio Marketing, Middle East and Africa, at IBM is presenting  this coming October at the third edition of Marketing Kingdom Cairo (15-16 October) on the topic of cognitive marketing.

    In his capacity, he is responsible for the definition, orchestration and representation of marketing’s overall contribution to the business across business unit, buyer roles and industries. Christian joined IBM in in 1999 and has in the last 17 years held a variety of positions in the Marketing organization in different geographies.

    Christian is also a Board Member of the Marketing Society Middle East. The Marketing Society is an exclusive global network of 2,700 senior marketers. As a Board Member, he acts to fulfill the Society’s vision to encourage our members to become bolder leaders, helping them think differently about the challenges they face.

    He recently shared with us the top 5 marketing lessons in his amazing career:

    1. Personalize your marketing campaigns

    Buyers are tired of irrelevant marketing, but most companies aren’t capturing cross-channel buyer behaviors and using them to trigger personalized messaging. You can personalize your campaigns based on your client data available in your records or in social media, and make every marketing message relevant and personal.

    2. Create streamlined experiences through web, mobile and social

    Your customer should experience your business the same way through your communications across devices. You need to have a coherent omni-channel marketing strategy that unifies your marketing messages across SMS, mobile (push notifications on your app) as well as seamlessly connect social media into your engagements and interactions with your customers.

    3. Enable real-time marketing

    You can make product recommendations or other content show in your messages in real time based on client activity, purchase history or other attributes. This makes it more likely that customer will respond to your offers and promotions as they come in timely to their needs.

    4. Learn from others

    Chances are there are companies similar to yours that have adopted marketing technologies and strategies and are advocating their successes. Look up references of companies in your same industry to pick up from where they ended and ensure your success

    5. Make technology and strategy work hand in hand

    Adopting the latest marketing technology alone will not help your business succeed. Strategy has to go hand in hand with technology to ensure your customers get a consistent experience all the time, whether they are on your website or they are dealing with sales reps on your store or branch. The culture should be customer centric and this should be the guiding principle for all your company’s strategies – whether marketing or others!

    The Marketing Kingdom Cairo 3 will take place from 15-16 October at the Dusit Thani Lakeview Hotel in Cairo. Facebook, Instagram, Twitter, Google, Rolls Royce Motor Cars, P&G, PepsiCo, Socialyse and Anghami are only some of the brands presenting at the event.

    The event is organized by P World with DMS as Platinum Sponsor. For ticket pricing and group discounts visit:  https://www.thepworld.com/event/marketing-kingdom-cairo-3-conference-awards

  • 5 Marketing Tips by Pierandrea Quarta from Head&Shoulders

    5 Marketing Tips by Pierandrea Quarta from Head&Shoulders

    Pierandrea Quarta, Global Digital Brand Manager at Head&Shoulders is one of the international speakers at the third edition of the Marketing Kingdom Cairo, Egypt’s only global marketing event, taking place from 15-16 October at Dusit Thani Hotel in Cairo.

    Pierandrea is in charge of the brand digital strategy, content development, and platforms management. He is passionate about social media, and fascinated by the frequency at which it revolutionizes the marketing world. Prior to Procter& Gamble, he has held marketing roles with Bacardi in Barcelona, and with L’Oréal in Paris. He is a graduate of ESADE Business School and Bocconi University.

    We recently asked him to share 5 marketing tips for his Egyptian colleagues. Here they are:

    1. Technology doesn’t disrupt, people do
    2. We are living in the most exciting yet challenging era of marketing’s history
    3. Design what the consumer will want to see
    4. Pay for what the consumer will view
    5. Think of digital executions as a moving highway billboard

    Want to hear more from Pierandrea? Book your ticket now for the Marketing Kingdom Cairo 3 on the event’s official website: https://www.thepworld.com/event/marketing-kingdom-cairo-3-conference-awards

  • Marketing Kingdom Cairo 3 to Focus on the Role of Agencies in Driving the Digital Revolution

    Marketing Kingdom Cairo 3 to Focus on the Role of Agencies in Driving the Digital Revolution

    Bassem ElHady from KIjamii, Amal Homosany from Initiative Media, Ahmed Abbas from DigiSay and Amr El Kalaawy from FP7/CAI will discuss the role of agencies in driving the digital revolution at the upcoming third edition of the Marketing Kingdom Cairo, taking place from 15-16 October at Dusit Thani Lakeview Hotel in Cairo.

    SEE ALSO: Marketing Kingdom Cairo 3: Conference and Awards

    “The role agencies should play with their digital clients is always a topic that comes up at our events. The role of this panel is to understand what separates good agencies from great agencies in the digital age, as well as, what elements make some agencies true and trusted advisors well beyond the tactical work”, says Ana Nikaljevic, Project Director for the Marketing Kingdom Cairo 3.

    At Egypt’s only global marketing event, marketers from Facebook, Instagram, Twitter, Nissan, P&G and IBM will also cover the role of digital agencies in driving the digital revolution, content marketing on mobile devices, cognitive marketing, leadership and marketing, as well as storytelling and customer marketing.

    The early bird price tickets for the Marketing Kingdom Cairo 3 are available until 23rd July and can be purchased on the event’s official website

  • Top Reasons To Attend The Creative Industry Summit in Cairo

    Top Reasons To Attend The Creative Industry Summit in Cairo

    Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative Industry Summit is connecting beginners and professionals with top-notch speakers in marketing and advertising on April 10 in Cairo.

    This high-level conference will focus on both local and international topics as well as industry-related trends. What’s in it for you?

    1. Learn new things and stay abreast of the latest in the industry. While it is true that you can learn a lot from reading industry-related magazines, books, and blogs, you get to learn more from interacting directly with experts from all corners of the world. This gives you the opportunity to ask all those burning questions, seek advice, and make connections that can help boost your profession or business to another league.

    2. Get inspired and listen to industry professionals talk about what they love most. Hearing what like-minded people have gone through in a bid to drive their businesses or careers to the top ladder is inspiring and motivating. Such revelations could inspire you to change some of your strategies or to try something new altogether.

    3. Meet the gurus:

    • Thomas Kolster, Global Speaker and Author of “Goodvertising: Creative Advertising that Cares”

    • Sailesh Jani, Global Business Director, McCANN London

    • Samar Abdelaal, Insights Director, Awe Researc

    • Magd El Sherif, Co-founder and Creative Director, matter branding

    • Mohamed El Araby, Business Unit Manager, L’Oreal Egypt

    • Bassel El Shaboury, General Manager Laundry and Home Care, Henkel Egypt

    • Nadine Helal, Head of Digital, Zenith Media

    • Heba Afifi, Communications Director, Nestlé North East Africa Region

    • Massimo Pozzetti, Global Marketing Strategist

    • Amin Al Husseini, Senior Manager Mobile Products, MBC Group

    • Dina Nazmy, Senior Marketing Manager – Digital Portfolio, MBC Group

    The forthcoming Creative Industry Summit is a two day event that will be taking place from April 10 – April 11 at the Four Seasons Hotel Cairo at Nile Plaza.

    Creative Industry Summit 2017, Cairo, Egypt, marketing, advertising, professionals, four season

    Registration deadline – April 9th

    Visit www.creativeindmena.com/events/attend to register.

  • Marketing Kingdom Cairo 3: Conference and Awards

    Marketing Kingdom Cairo 3: Conference and Awards

    P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing gathering, will take place from 15-16 October 2017 in Cairo.

    Kosta Petrov, CEO at P World also announced that for the first time ever, the Marketing Kingdom Cairo will also include awards night, to celebrate the marketing campaigns and efforts of the Egyptian marketing and creative industry.

    The Golden Crown Awards

    “The Golden Crown Awards are a continuation of our efforts to position Egypt as the center of  MENA’s creative industry. The awards will celebrate the amazing achievements of marketers in corporations and agencies in Egypt. The awards will include 15 categories including Golden Crown Award for agency, in-house team, marketer and startups”, said Kosta.

    The official agenda for the event and awards categories will be announced on May 1st.

    In the past two years, the Marketing Kingdom Cairo has played host to 40 international marketing experts and over 800 delegates from Egypt and across the region. The conference is also the only marketing event in Egypt to continuously feature presentations by the world’s most acclaimed brands, including Facebook, Twitter, Google, Shazam, Unilever, P&G and many others.

    The event is organized by P World, global events agencies with presence in 30 countries around the world.

    For more information, visit www.thepworld.com.

  • YouGov: top 10 best perceived brands by women in Egypt

    YouGov: top 10 best perceived brands by women in Egypt

    YouGov’s Brandindex yearly rankings of the best perceived brands by women in Egypt has been topped by Facebook.

    This year’s ranking of the best perceived brands by women leans heavily toward two categories: technology and food products.

    1. Facebook
    2. Google
    3. Galaxy
    4. YouTube
    5. Kitkat
    6. iPhone
    7. Almarai
    8. National Bank of Egypt
    9. Cadbury
    10. Molto

    Facebook takes the number one position as the most positively perceived brand among women in Egypt.

    With the launch of new and improved app features and the launch of ‘Marketplace’, consumers are continually engaging with the brand.

    Google comes in second place, together with making the headlines for continuous technological developments, Google continued to demonstrate its support for women in 2016 by collaborating with 25 Egyptian women for a special doodle to help them voice their hopes and dreams for 2016’s International Women’s Day.

    The company’s initiative also featured a special video shot in Cairo featuring the women. Google said through their doodles they try to get closer to users by highlighting key events close to their hearts. Youtube is the final tech brand in the rankings taking fourth position.

    Chocolate brands make up the majority product sector in the top 10, with Galaxy leading the way in third position, followed by KitKat in fifth, Cadbury in ninth and Molto rounding out the table in tenth place.

    iPhone is the only mobile handset brand in the top 10 at sixth place, with the much anticipated launch of the iPhone 7 handsets in 2016.

    Introducing water-resistance and an improved camera to the phone was noticeably welcomed by female consumers.

    Almarai sits at seventh place, the largest vertically integrated dairy producer in the Middle East ignited social media in 2016 with the launch of its film on mother’s milk and its family-focused advertising.

    The mother’s milk video became the second most shared video on YouTube in the world in just one week and came in globally as the seventh most shared video of 2016.

    The National Bank of Egypt is the only financial institution in the top 10, taking eighth place in the rankings.

    IMPROVERS

    Following the trend of the top 10 list, the greatest improvers over the past year focus only on tech and food brands.

    Om Hassan takes first place in improvers, the Egyptian restaurant chain proving popular among women in Egypt.

    Huawei the technology company comes in second place and has seen huge growth throughout 2016 in Egypt. Huawei has focused on products that meet the needs of various social segments, in particular the Y family of products which meet the needs of the middle class youth demographic and smart phones novices, have been hugely successful in Egypt, the Huawei Y5II and Y3II achieved sales of 42,000 mobile phones during the first 50 days following their release in the market.

    Instagram is the only social media app among improvers, sitting in third place, with the introduction of their ‘stories’ in 2016 helping to maintain a positive perception among women in Egypt.

    El-Hasan wi el-hussain at fifth place leads the food products, followed by Sina Cola (sixth), Abu Shakra (seventh), El Haneim (eighth) and McDonalds (ninth).

    In tenth place Vodafone Egypt rounds out the top 10 improvers, with the mobile network increasing in positive perception among women in Egypt over the past year.

    YouGov’s BrandIndex Daily Brand Tracker measured women’s Brand Perception by asking women aged 18 and over daily “Do you have a general positive or negative impression of the brand?”. Respondents are interviewed from YouGov’s online panel.