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  • 7 Harmless Pranks for April Fools’ Day

    7 Harmless Pranks for April Fools’ Day

    April Fools’ Day is celebrated every year on the first day of April as a day when people play practical jokes and pranks on each other. The jokes and their victims are known as “April fools”.

    We’ve introduced in a previous post the biggest April’s Fools today by top online brands Google & Amazon. We promised to share more pranks with you during the day, here is a video with 7 harmless pranks for April Fools’ day. Please just watch and laugh, don’t try any of them with anyone.

    Watch the 7 harmless pranks this April

    https://www.youtube.com/watch?v=-ZbFRdPRHuQ

    Keep up with us on our Facebook page for more fools from the day

  • Amazon Has Gone Retro and Google Maps Using PAC-MAN

    Amazon Has Gone Retro and Google Maps Using PAC-MAN

    Google and Amazon have kicked off this year’s April Fool’s Day with two out-of-the-box ideas. The famous e-commerce website, Amazon covered its homepage with an old style from the year 1999, while Google Maps introduced the PAC-Man game as its new navigator through locations.

    Amazon’s homepage shows a 90’s style stating that it’s April’s Fool

    April's Fool, Amazon
    Amazon – April’s Fool 2015

    Google has introduced a new way for navigating through its Google Maps using PAC-MAN game

    Google Maps using PAC-MAN Send us more creative ideas celebrating the April Fool’s Day.

  • Now Available: Twitter Curator Tool For Media Companies

    Now Available: Twitter Curator Tool For Media Companies

    After it was introduced in February, Twitter Curator tool is finally available for media companies, all you want to do is to request an access via this link
    Screenshot: Twitter Curator Tool

    According to twitter, the twitter curator tool will help media agencies, publishers and TV channels:

    Discover: Relevant conversations and trending topics on Twitter
    Curate: Content to surface the best conversations using advanced filtering capabilities
    Display: Great Twitter content on any screen to enhance your audience’s experience

    Also, twitter have listed more features in the Curator tool page as following:

    • Advanced filtering capabilities to uncover the best content
    • Curate Collections of the best Tweets
    • API integration for easy publishing to web or mobile
    • Easily discover and curate Twitter media including images, video, and Vines
    • Real-time insights into trending topics and conversations on Twitter
    • Native integration into major broadcast graphics systems

    Hope to find this alert useful and good luck in your curator requests.

  • Global PR Trends Summit: The Power of Corporate Comms

    Global PR Trends Summit: The Power of Corporate Comms

    With the Global PR Trends Summit wrapping up, Digital Boom brings you the best tips and inspiring quotes delivered by top-notch international speakers at the two-day summit held on March 29 at Egypt’s Intercontinental City Stars.

    Mary Jo Jacobi, Corporate Board Director, Strategist and Broadcast Commentator

    • Reputation is the sum of the opinions about an organization or individual.
    • You build a brand by saying the right things. You build a reputation by doing the right things.
    • You have 7 seconds to make a first and lasting impression.
    • Leaders must always exceed expectations. Every encounter is an opportunity to deliver on their expectations. Reputation=Experience – Expectations
    • Leaders should avoid jargon.
    • Engage employees; they are are the most powerful ambassadors for your brands. Empower employees with the right things to say.
    • CEOs and senior executives are brands.
    • An individual brand can be a liability as well as an asset.
    • Sustainability is the key to long-term success.

    Piers Schreiber, VP Corporate Communications, Jumeirah, UAE

    • Define your key messages, but if they don’t resonate with the outside world, you fail.
    • All of our social media activities are meant to drive traffic to our website to understand our customers’ activities.
    • Use images to engage people.
    • Bring out the inner storyteller.
    • The more time you put into simplifying the story, the more effective your communication will be.
    • The word art is significant. A lot of companies will use art to communicate with local communities.
    • Our core values are about personalization and excellence.

    Sara Walker Kerr, Regional Director of Public Relations MEA, The Ritz Carlton Hotel Company LLC, UAE

    • Social media is a great amplifier, but it’s not the single electric guitar and not the broken one. An additional group of speakers in the back row pumps up the volume and sends out the message that has already been broadcast. It’s all about integration.

    Donald Steel, Former Chief Communications Advisor, BBC and Global Expert on Crisis Communication, UK

    • When making the first statement about a crisis, don’t give too much info; don’t make any overstatements; show sympathy for the victims but don’t claim responsibility.
    • All crises are predictable. Nothing can happen to you, your company, or the country that you can’t predict.
    • Prepare a list of all that can happen to your company and a list of what you can say to avoid lagging at times of crisis due to a long list of approvals. Statements often come very late because so many approvals have to be given.
    • If you have pre-prepared statements, you will always be in control.
    • Language tips: always say that your priority is the safety and welfare of the public. The feeling statement is about your values.

    5 Rules for a Crisis Statement:

    1. Tell the truth
    2. Use statements to take control.
    3. Act quickly – issue first statement and social media statement within 15 minutes of the crisis
    4. What you say remains the most important, but using all channels to say it is now vital.
    5. The “2Fs” rule in a crisis statement: Fact and Feeling
    • If you don’t feel that you can react in 15 minutes, you will give your reputation away.
    • Don’t promote yourself in times of crisis.
    • Promise to update people/media with information. If you don’t give them timely information, they’ll think you know something, and you’re hiding it.
    • You are much better to break your own news than to have CNN and BBC break it for you. Take control of your own narrative.
    • Always give out your message at the beginning of the interview (e.g., we are sorry for the loss…etc. Because you may never get the chance to say it later in an aggressive interview)
    • Don’t answer stupid questions like: Are you going to resign? Divert the conversation and say, for example: ‘we will take full responsibility; the families are our priority at the moment.’
    • Don’t create your hashtag; wait for people to create it because it looks a bit too promotional.
    • The interview is not over until the reporters are outside the room and miles away.

    Please let us know if you have any questions or comments.

  • Durex Are Really Enjoying Earth Hour

    Durex Are Really Enjoying Earth Hour

    Millions of people around the world will turn off the lights for 60+ minutes on March 28 at 8:30 p.m. as part of Earth Hour global movement – Earth Hour is an annual event that aims at raising environmental awareness, achieving an impact and changing policy.
    Major landmarks go dark as part of Earth Hour every year. Lights go off at the Sydney Opera House, Pyramids, Eiffel Tower, Empire State Building, Las Vegas Strip and many other landmarks.
    Popular brands in the MENA region know well how it’s important to take advantage of global events, especially those who aim to improve the quality of the human kind life. Brands try to maximize the benefit out of the event with better integrations and out of the box ideas.
    This year, we didn’t find many brands taking the opportunity to celebrate the Earth Hour with social media activities, event countdown, or special events in-line with the movement. Durex did, by integrating the brand with the atmosphere of Earth Hour which is lights off NOT the concept of changing climate change! Durex came up with an in-line campaign with the movement called “Turn Off To Turn On”, represented in the hashtag #TurnOFFtoTurnON
    Durex Arabia Facebook

    Durex started the campaign 10 days before the Earth Hour to maximize benefits out of the event.

    Sample posts from Durex Arabia campaign on Facebook
    https://www.facebook.com/DurexArabia/photos/a.165545056844539.42225.158022960930082/819834474748924/?type=1
     

  • Watch The Best Car Singing Video on Women’s Day

    Watch The Best Car Singing Video on Women’s Day

    #WomensDay It is 2015’s International Women’s Day. Happy Women’s Day girls.
    These three ladies “Sketch She’s” have portrayed a lovely scene by shooting this amazing car singing video to Bohemian ‘Carsody’. The video wasSketch She’s Car Singing Video – RockStars uploaded on both YouTube and Facebook on 4th of March, however it went viral on Facebook more than YouTube to get 3 million views on Facebook Vs 500K only on Youtube. To be another Facebook Video Digital Boom in a week!
    We think that it’s a good opportunity to share this video on Women’s Day, as it proves that women can #MakeitHappen on Digital with the most viral videos. Check the first 70 Million views video in 3 days on Facebook. 

    Watch The Best Car Singing Video on Women’s Day

    https://www.facebook.com/video.php?v=10153159657623829&pnref=story

    Watch More Videos For The “Sketch She’s” on The International Women’s Day

    Let us know if you think that Facebook videos will oust YouTube videos in 2015 or not, and why?

  • Tottenham Scores Online With Facebook Live Broadcast

    Tottenham Scores Online With Facebook Live Broadcast

    Tottenham Hotspur is the first football club to broadcast their Final Cup kickoff show on Facebook.
    The show was streamed on Sunday via Spurs TV on Facebook “for the first time” as well as their website. The match itself however was not streamed due to broadcasting rights. Fans still tuned to TV channels to watch their favorite team.

    Matchday Show Teaser – League Cup Final – Chelsea v Tottenham

    The Broadcast Right From Wembley Stadium, Streamed on Facebook, LIVE!

    https://www.facebook.com/TottenhamHotspur/posts/10152779845158505

    They provided audio commentary from Wembley for their fans.

    Screenshot from Tottenham Hotspurs Facebook Page
    Spurs fan base is estimated at 450 million with over 100 Official supporting clubs in more than 40 countries. The show was co-hosted by Ledly King who won the Cup in 2008. He answered questions from fans on Facebook and interviews with Spurs Chairman and members of the 2008 league cup-winning team as Woodgate and Jenas and celebrity Fans.
    Source: Tottenham hotspur Facebook page

    Head of Sports and Entertainment in Facebook Comment on Spurs Activity:

    Glen Miller, Head of sports and Entertainment in Facebook, said “Facebook unites fans from all over the world even closer to their clubs and players. This broadcast by Tottenham Hotspur is another example of an engaging approach by a club towards its fan base, in an attempt to make it a “memorable day”
    Although Tottenham lost to Chelsea with 2 goals, this digital broadcast was a stunning effort leading to over 100k increase in their likes in two days.
    Analysis: Spurs Facebook fans growth

  • The Most Viral Video of All Time on Facebook

    The Most Viral Video of All Time on Facebook

    In the last few years, the growth of online video has been unprecedented; we have seen already a lot of funny, inspirational, and news videos rolling around our newsfeeds from day today. It seems that the age of video engagement is here, videos are becoming the next big thing in the social media universe.

    The Most Viral Video of All Time Over Facebook, But Not On Youtube!

    It’s not a brand, big movie trailer, athlete, not even a well-known online video producer. It’s just a small idea brought by a small family of a mother, a father and their rambunctious toddler from the United States, the most viral video of all time on Facebook came out. The mother created a normal Facebook page of around 297K likes till now, which is apparently a small number of likes, in the purpose of telling her story of this life with her toddler as she states, I’m pretty convinced I’m not the only one with a story quite like it.

    Watch The Video


    The video is telling why mothers get nothing done every day with their babies; a problem that touched millions of mothers all over the world who are facing just the same things in that video. The video is 1:21 minute long with quick footage of different scenarios, it hits the 50 million views just 48 hours after it was posted on Facebook with more than 1 million shares, on the other hand, she posted the same video on YouTube, but guess what; only reached around 700K views after the same period. Now more than 68 million viewers on Facebook and only around 2 million views on YouTube watched the video. All the views are organic without any cent of ads.

    Viral Video Role Number One

    Rely on women, yes, they’re the most active human being on planet internet – Since the video was published on Facebook, a super engagement rate of mothers with the video was noticed, they began to say ‘Looks very familiar’, ‘Thank you for showing the reality of being a mother!!’ and commented by sharing photos of their toddlers doing just the same thing like that on the video.
    We have some conclusions are shown up here, but before any conclusion, let’s talk some numbers.
    By 2018, online video will be the most highly penetrated residential service globally, with a projected 1.9 Billion users. It will outpace digital cable, time-delayed TV, video on demand, online music, gaming, and social networking. (Cisco)
    But even as global users adopt mobile and online video faster than TV, global advertising dollars are not being shifted quickly enough to catch up.
    So, online video is becoming the king of content now, but why she has more views on Facebook other than on YouTube!
    Apparently, YouTube’s dominance of the worldwide video market is under threat as Facebook continues to ramp up its charge to increase its share of the lucrative online video market.
    Facebook has really turned its attention to video in recent months: It began seeding autoplay videos into the News Feed in December, shortly followed by premium autoplay video ads; the company has increased its mentions of the importance of video in its quarterly earnings and investor calls, and it is reportedly actively trying to poach YouTube stars to create content made specifically for its platform.
    In November, Facebook’s share of video posts uploaded directly to Facebook overtook YouTube’s videos on Facebook for the first time, according to Socialbakers’ analysis of 20,000 Facebook Pages, and according to the trend line below, it shows that we may see 25K more native Facebook videos than shares of YouTube links.
    Why has this been happening? Apparently, Marketers and content creators are starting to realize there is more value in publishing a video directly to Facebook than there is in uploading it to YouTube alone.
    In terms of interactions, it’s really no contest. In January 2014, Facebook was getting just over half of all video interactions. In December, Facebook videos received more than 80% of video all interactions.
    To conclude, Marketers are going to continue to use the network that is most effective for gaining engagement. For video, that network is now Facebook. And it looks like that fact is here to stay.

    Conclusion:

    Apparently, there is another factor that made this video so viral; yes you can guess that it’s targeting females! And there are some facts regarding that. The insights below show that females are more likely to interact & engage with brands and post on social media other than males.
    So, that’s why women are the real power behind social media, and brands must use that. And that’s why our video went viral on Facebook regardless of YouTube, and apparently, we will see an exponential dropdown in the YouTube videos shared on our Facebook Newsfeeds in the upcoming period.

  • EA Sports FIFA’s reply, a lost opportunity

    EA Sports FIFA’s reply, a lost opportunity

    This year’s Valentine’s Day, a woman bought the new EA Sports FIFA 2015 game for her boyfriend, then she discovered that she did the wrong thing, as every woman thinks.
    The girl expressed what inside her on EA Sports FIFA Facebook wall, however, EA Sports have made a strange reply on here. Check out below the original wall post and let us know if EA Sports should have replied differently & what should be the reply?

    EA Sports FIFA's reply, a lost opportunity, Social Media, EA Sports, Valentine's Day, EA Sports FIFA's reply, a lost opportunity
    EA Sports FIFA Reply
  • The Top Ten Most Shazamed Songs of 2014 Worldwide

    The Top Ten Most Shazamed Songs of 2014 Worldwide

    Millions of people used Shazam to discover new music in 2014, and these are the ten most Shazamed songs of the year.

    Top Ten Most Shazamed Songs of 2014 Worldwide

    1- Rather Be – Clean Bandit Feat. jess Glynne

    2- All Of Me – John Legend

    3- Prayer In C (Robin Schulz Remix)

    4- Waves – Mr. Probz

    5- Am I Wrong – Nico & Vinz

     6- Rude – Magic!

    7- Dark Horse – Katy Perry

    8- Happy – Pharrell

    9- Stolen Dance – Milky Chance

    10- Hideaway – Kiesza

    Shazamed Songs

    Top Ten Most Shazamed Artists of 2014 Worldwide

    Here you go the top ten most popular artists of 2014 worldwide on Shazam, do you find your favorite artist listed here?

    The Top Ten Shazamed Artists in 2014 Worldwide

    Source: songs’ charts & artists’ list are pulled from Shazam official announcement early this week. Let us know what is your favorite song and artist of the year 2014. Happy Shazaming.