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After the phenomenal Harlem Shake in 2013, people and brands reacted and produced videos to simulate the dance in their ways. 2014, the world is witnessing a new phenomenon William Pharrell – Happy.

We’ve gone through many Happy MENA region videos and here are the top coolest videos – We think that you might want to watch them.

1- The localized Egyptian theme “Kashmagi”

Disalata & Scoop Empire’s initiative proved that Egyptians are always creative and have their own touch, they gathered insights from allover Egypt, understood the current mood, and localized the song in an Arabic name & lyrics to gain 700K views in just a week. Well done!

2- The Omnicom Media Group Happy MENA theme “Dubai”

Another great video by Omnicom Media Group in Dubai team produced their own HAPPY video in a fantastic way. It really represents how happy the Omnicom team. Produced by: Streetwise Productions Directed by: Amir G’Nia 

3- Queen Alia Airport First Anniversary “Amman – Jordan”

This video has been produced in celebration of the one year anniversary of launching the new terminal at Queen Alia International Airport In Amman/Jordan Showcasing how fun it is working at Queen Alia International Airport and the great environment that Airport International Group Provides to its employees! “We’d like to motivate our employees to always be happy so let’s spread happiness from the capital of Jordan! 🙂 #QAIAnniversary” Produced by: Future Vision productions Directed by: Khaled Abd Al-Jabbar

4- We are from DAHAB, EGYPT

One cool video from Dahab, Sinai, Egypt — The video represents how happy people over there in Dahab, enjoying the sea and the warm weather.

5- Another Video About Egypt

Please vote for the best in the comment box below, if there are any other creative videos from your network to share, please drop us a comment as well.

Another way to discover what’s happening around is YouTube videos from your country — That’s why we’ve decided to monitor & collect the top top youtube videos in Egypt on a daily basis and

People watch and we monitor

#1 Lucy TRAILER 1 (2014)

The Egyptian actress Amr Waked joined a sc-fi movie that centers on a woman caught in a dark deal who turns the tables on her captors and transforms into a merciless warrior. Releasing on August 8.

#2 A phone call for the x-president Hosny Mubarak supporting General SISI

In a leaked call by AlHayah TV Group appeared in youtube videos in Egypt trends — the ex-president Hosny Mubarak was asked about his opinion in the current political situation in Egypt and what are his predicts for the upcoming presidential elections, Mubarak’s answer was “Al Sisi is the man of this stage, and his full support to the army”

#3 Myriam Fares opens her dress in an interview!

The Lebanese singer Myriam Fares raises controversy about why she opened her dress from behind in an interview? Oh! It’s top of youtube videos in Egypt and most of the Arabian countries.

#4 The first kiss video

An advertisement for clothes by Wren is still on top of youtube videos in Egypt, the ad is featuring strangers whom are professional performers acting out love and sex.

#5 AlJazeera’s commenter LOL because of “Fashtag”

A simple man called Aljazeera commenting on Al Sisi and how everything in the country is turning around to support him in the presidential elections, he also mentioned that “Thanks for the youth of Fashtag, he meant hashtag for creating an anti hashtag towards Al Sisi”.

#6 A song by Kazem Al Saher in MBC The Voice final

The video is actually trending in Egypt based on females views, while checking the same video The song called Akon Aw La Akon “To be or not to be”,

#7 Jean Chahid Mech Enti

A song by the Star Academy star Jean Chahid, most shared and viewed by females in Egypt

#8 A speech by General AbdelFatah Al Sisi parsing ex- commander Tantawi

Activists are sharing a historical video by General Sisi, parsing his commander General Tantawi for his special efforts and unique management style!

#9 Teaser promo: CBC- Ajmal Snin Omrena “Our best years”

A new TV show on CBC EG, presented by the sexy Helda Khalifa “Star Academy Presenter”, the show is a flashback from the past on best musical moments in Egypt, also comparing specific years in a unique way, inviting those years’ stars to perform their memorial songs again in 2014.

#10 What did they say about General Sisi? by Al Sisi official campaign

Keep an eye on us next Friday for more trending videos from Egypt.

Recently, a huge argument started in Egypt because of some political hashtags impressions and reach weight online — Unfortunately, both sides started to fake numbers and spread wrong analysis, sometimes based on their limited knowledge and sometimes else to gain political victories.

Since the argument started, we decided to not get involved in analyzing the hashtags because sides will point us randomly, however we do not belong to any political view. We believe that it’s our duty to reveal facts behind hashtags impressions and reach, and spread awareness.

Now let’s go in depth and reveal facts behind hashtags impressions and reach

We decided to explain a third metric which is “Interactions” which will link all ideas together and let you know what exactly happening online.

 Impressions and reach

1- Impressions

“The fake metric as we can describe” Yes, it is a fake metric, because it gives you an estimation based on the engaged persons’ number of fans/followers NOT on who truly seen the content. Plus if you saw the same content twice, it will be counted as an extra impression, however it’s still the same person again!

Example (1): if you shared something on twitter or Facebook and you have 100K followers, so impressions will be 100K impressions, however you didn’t answer these questions: how many of your followers are online at that given moment? How many are really watching your tweets? The answer will be: No body knows!
So please don’t count this metric in, because you don’t know how to count it right!

Example (2): if a certain hashtag appeared to you and you started to watch it, impressions will  keep counting for you, however you are 1 person!

2- Reach:

The number of unique people who saw a certain content in their news feed/timelines, this metric is the actual number of people who were online and content went through their eyes (however, they might not seen it) but it appeared in their streams while they were online.

Example: You’re now online and opening facebook/twitter, every single minute there’re dozen of posts/tweets are appearing in your timeline/news feed, but as a human, you won’t notice them if you’re concentrating in something else — Facebook & Twitter algorithms do not know that you’re concentrating in something else, but they know that you’re online now.

3- Interactions:

Simply, how many people involved in the hashtag with a tweet, post, like, comment, reply, or share. People who are interacting with content, are interested in the topic by a way or another “accepting the idea or refusing it”, however people whom aren’t interacting, are really don’t care and not interested. So even if they saw it, they won’t talk about it. Finally, impressions and reach aren’t factors to measure online exposure perfectly, number of interactions yes.

Hope this is useful for you & thanks for reading — Please drop us a comment if you need any further explanation.

In the past few years, social media platforms such as Twitter, Facebook, and YouTube have caught the attention of brands, small business & governments around the world. All of them consider social media platforms the ideal place to market products, services, news for free, plus keep their customers engaged to their updates, but did anyone planned for the bad scenarios that can happen “social media crisis”, such as online mass attack because of dissatisfaction, rumors, or boycott campaigns for any reason, etc…?

What is a “Social Media Crisis“: Simply it’s a mass attack from people online, spreading negative/sarcastic conversations around your brand name. The reason could be something you’ve done in a way online/offline, lack of awareness, or just rumors. In most cases, if you wouldn’t have been able to change this perception in the right time, it will remain with you forever and turns your online life into hell.

Hence, In all scenarios you need to have a crisis management skills and plan to handle the crisis and protect your brand image. Sometimes they are preventable and avoidable, while other times they are completely out of control. Yet once a crisis comes to surface, you have to move into crisis management mode.

19 Essential steps to help you determine & manage a social media crisis:

1. Through your daily monitoring, catch all hot topics/news around your name
2. Set a severity line “number of conversations” if crossed, you need to raise the flag and turn into the crisis management mode
3. Determine the reasons, number of conversations, sentiment, influencers, top conversations, and verbatim from different sides
4. Admit that there’s an issue
5. Share this admission on your social channels
6. Update your social channels regularly, even if you do not have a solution yet “We’re working on the problem”
7. Have a dedicated team to listen around the clock for new issues that may rise. Empower them to respond if needed
8. Listen to how people are reacting to the initial crisis and base your response on that
9. Answer questions and explain the issue. Spread awareness and go beyond “We’re sorry”
10. Transparency — There’s no such thing as being honest
11. Listen to how people are reacting to your responses, and update your further responses on that
12. Listen to the entire web like blogs, YouTube videos about you, etc… Social media isn’t Facebook or twitter only
13. Create an open stream. Don’t block Facebook posts or make your Twitter handle private
14. Reach out individually to influences. Explain the situation so that they can blog your response better than you
15. Speak in a human terms (not a corporate terms)
16. Tag people on Facebook, mention people on Twitter — Respond directly
17. Make sure you are responding to people individually, as many as you can, to truly show you care
18. Measure the progress on the social media mentions, engagement, etc.. with social media listening & monitoring tools
19. Once the issue is resolved, take a look back and write a summarized report on the experience

Hope you find these steps useful, and please share your thoughts and questions with us.

A couple of days ago, Vodafone Egypt reached 5 million likes on Facebook, to be the first telecom operator on Facebook in MEA, GCC, & Europe regions.

For the record, Vodafone Egypt on Facebook was founded in July 2008 by Ahmed Maher, an employee who shared the idea with his colleagues, but only one of them believed in his dream; They started to execute, learn, make mistakes, fail, and succeed, until the company discovered their efforts in July 2009 and decided to support them with all the needed resources to make their dream come true. In 2014, Vodafone Egypt proved that they’re “The telecom industry leader on Facebook”

Vodafone Egypt has 5 million Facebook Likes

Telecom Industry Facebook leadership board — Egypt:

Telecom operators Facebook leadership board in Egypt

Telecom industry Facebook leadership board — MENA:

Telecom industry top Facebook pages – MENA – Source: Watchlist

Telecom industry Facebook leadership board — Global:

Vodafone comes 11th in the global ranking, after global pages like Skype, Verizon, AT&T, Orange and the massive Indian population, while Vodafone Egypt is a local subsidiary not a global page! That reveals the huge efforts spent over the last 7 years by the team in Egypt, to become the only Vodafone OpCo in the global ranking. A great achievement indeed!

Telecom industry Facebook leadership board – Source: Socialbakers

Finally, we would like to congratulate Vodafone & the team in Egypt for the 5 million likes and the #1 position.

Facebook has provided a limited set of tools to empower the close circles of individuals who have passed away, allowing them to influence how their loved ones’ profiles are presented on the social network.

These tools encompass the ability to delete or memorialize profiles, restrict photo and life event privacy to friends, control profile search visibility for friends and non-friends, and even create special “look back” videos upon request to commemorate those who have passed.

To initiate the memorialization process for a Facebook profile, individuals can conveniently fill out a designated form. Verified immediate family members hold the privilege to request the removal of a loved one’s Facebook account.

1. To memorialize someone’s profile, you can fill out this form.
2. Verified immediate family members may request the removal of a loved one’s account from Facebook.

Facebook is responsive to user feedback, particularly in cases involving the loss of a friend or family member, where memorializing the deceased’s timeline is often sought. Recognizing the sensitivity of this process, Facebook has undertaken a comprehensive review of its approach to memorialization.

In a significant policy change, Facebook now preserves the visibility of a memorialized profile’s content as it was during the individual’s lifetime, respecting their privacy choices. This allows extended family and friends to continue accessing content according to the departed person’s expectations.

Moreover, Facebook has introduced the option to create commemorative “look back” videos for those who have passed away. This service is easily accessible by submitting a request to Facebook, and the platform will execute the task promptly.