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On 15th Jan, the Sherine Ana Keteer album was released to be the Egyptian pop star’s official launch on YouTube and other social networks, including Facebook, Twitter, Google+, and Instagram.

Sherine’s Album on YouTube

Weeks ago, Sherine announced on the famous TV show Star Academy that “she has not yet launched her official channels on social networks, and there will be soon.”

The launch was substantial; however, still, there’s a lot to improve. I’ve analyzed and measured the overall social media efforts & performance on YouTube and Facebook since the big launch. Now, let us show you some good stuff and insights about the launch.

Youtube launch

Sherine Abdel-Wahab joined Youtube in April 2013; since that time, she postponed any activities till mid of Dec 2013 as she uploaded a message from Sherine to fans, then two teasers full songs from her new album “W Meen Akhtar” and “Shokran Ya Shahm,” which was a successful tactic to introduce the channel to fans before the big launch – The two songs gained around 3 million views in the first two weeks.

Performance from 15th to 20th Jan: 

Nogoum Records did great presenting the album on YouTube, giving a consistent, interactive design that made the album attractive to play more than once.

Facebook launch 

She joined Facebook in March 2012; she gained 2.3M fans by the end of 2013. As agreed, we will consider 2014 her official launch. So Sherine posted 23 posts on Facebook since 1st Jan 2014, all related to the new album “Ana Keteer.” 

Fan growth:

Sherine’s Facebook page received 117,000 new fans since the big launch; as a result of the exclusive launch and teasers during the month, people got convinced that it’s the official Sherine’s page on Facebook, but the increase wasn’t significant compared to the big launch. We will let you know why in the next paragraph.

Daily Total Interactions:

Sherine’s Facebook page received 52K interactions since the official launch. As you can see below, it’s not consistent due to posting frequency and posts quality as well – Sherine’s team had to make better use of the big launch; however, they wasted the opportunity.

Facebook Posts Quality:

We’ve picked two posts as examples of the quality & wrong strategy. The left post should have been without a link, it’s already embedded, and you can direct people to it by just wording. The right post is about a concert in Oman; however, it’s the first day after her new album’s big launch, so you can see low interactions on the post, plus the post’s format is poor “no visual, stating text, & bad link embedding” plus is irrelevant to the time posted in and has nothing to do with the big launch which people are eager to hear more about.

Fans distribution on Facebook by country:

The top 10 countries fans come from: Egypt comes first as Sherine’s origin is Egyptian. The strange thing is that Tunisia and North Africa are all among the top 10 countries, so she has an excellent reputation in North Africa and should perform more concerts for fans there!

Highlights for Sherine’s Online Team:

• Work on a unified URL for Facebook, Google+, YouTube, and Instagram that can be done with minimal effort. Try to make it only “Sherine or Shireen.” That’s doable btw.
• Enhance your published content formatting by providing better visuals and tone of voice. Make it like Sherine, not someone managing her account.
• Organize your workflow, make a calendar
• Use teasing tactics effectively.
• Develop a good website than an album website
• Start engaging Sherine fans with competitions, hangouts, etc…

Finally, we hope you enjoyed our coverage of Sherine’s new album and online presence. We would like to hear your thoughts and comments below.

Shakira Rihanna’s duet “Cannot Remember to Forget You” video clip has made its way online by causing a wave of criticism on social media in Colombia, labeling it as immoral and vulgar content.

Can’t Remember to Forget You

The video premiered on 30 January 2014 on Shakira’s Vevo profile on YouTube. It received more than 17.1 million views in the first 24 hours.

On 9 February 2014, the video reached 100 million views on Shakira’s Youtube channel, becoming Shakira’s eighth Vevo Certified music video.

As of November 2019, it has received over 1 billion views.

How people reacted to Shakira’s Video Clip with Rihanna?

Many channels and critics praised the song, such as MTV, the Guardian, Vibe, etc. However, some people in Colombia wanted to ban it from Columbians media channels for “immoral and vulgar” content.

How Columbians reacted?

Shakira is not only a regular singer for Columbians but also an influential advocate and philanthropist who has a foundation to help impoverished children in Colombia and has been a UNICEF goodwill ambassador.

Therefore, Bogota Councilman Marco Fidel Ramirez mentioned that she has a social responsibility not to repeat stereotypes of women in music. He argues that she doesn’t need sex to sell her albums precisely because of her talent and fame.

Other artists usually depict sex, smoking, or drinking in their music or videos; Ramirez said Shakira’s case is different because so many children look up to her.

In the offending video, Shakira does her trademark hip-shaking and gyrating but shares scenes in bed with Rihanna and smoking cigars.

Ramirez said the video should be banned from Colombian airwaves because the smoking and the touching in bed violate a law that prohibits broadcast material that damages the “moral integrity” of children.

“I found a video that contains images that, in my opinion, are not useful for the emotional growth and development of youths,” Ramirez told CNN en Español.

The councilman wrote a letter to Shakira, appealing to her role as a mother and asking her to remove the video from the Internet and to consider retracting the song altogether.

“I feel it promotes immorality,” he told CNN en Español.

Ramirez’s social media campaign against Shakira’s video clip

Ramirez took his campaign to social media, distributing a flier on Facebook and Twitter that warned that the video promotes smoking and lesbianism. (In his letter to the singer, Ramirez explains that he believes that a “normal” family comprises a man and a woman, and children).

How people reacted to Ramirez’s social media campaign against Shakira?

His comments were met with critics who accused him of censorship, but others supported his stance, saying the video goes too far.

“I think the message that Shakira is sending to the youth and children around the world is a message that sells a lifestyle and promotes a particular orientation that, in my opinion, does not reflect the views of most Colombians,” Ramirez said.

How did Shakira react?

However, Shakira has not responded to CNN’s requests for a response to the politician’s claims.

Is that an excuse for Shakira?

Shakira has confirmed she will no longer make music videos with men because her boyfriend Gerard Pique doesn’t “let” her.

In her Billboard cover story, Shakira said her soccer pro boyfriend—and father of her baby boy—is too “territorial” to let her do music videos with other men.

Is that an excuse for Shakira that explains the hypersexual “Can’t Remember To Forget You” video featuring Shakira and Rihanna grinding up on each other?

Egypt was struck by a snowstorm for the first time in 122 years, bringing snow to Cairo and astonishing residents. Egyptians flooded social media with images of snow-blanketed locales.

The phenomenon topped global news, sparking political humor, amusing quotes, and comics. Major outlets like Mashable, Examiner, and Huffington Post featured the snow in Egypt. Brands also leveraged the event for customer engagement, while calls emerged to aid the homeless in the cold weather.

We’ve sifted through social media, and here’s a glimpse into the sentiment of Egyptians

Trendsmap reveals the Arabic phrase for ‘Snow in Egypt’ is the top trending topic in both the Middle East and the US.

Snow in Egypt photos flooded social media

First-Ever Egyptian Snowman

Funny Tweets

Extended to Facebook

Brands capitalized on the ‘snow in Egypt’ news

Seeing snow in Egypt is remarkable, but it’s vital to extend support to the homeless in this weather.

Pepsi and Coca-Cola’s rivalry escalates with a sharp Pepsi Halloween ad, countered by Coca-Cola’s striking viral reply, both catching fire on 9GAG.

Pepsi launched the first volley, masquerading as Coca-Cola to declare, “We wish you a scary Halloween.” However, a thorough search of Pepsi’s global channels revealed no official release; the ad emerged from the creativity of users.

Coca-Cola’s retort was swift and witty, proclaiming, “Everyone wants to be a hero!” This clever comeback, too, wasn’t the work of Coca-Cola’s official platforms.

Pepsi Halloween Advert  “We wish you a scary Halloween” (Unofficial)

Coca-Cola’s Response “Everyone wants to be a hero” (Unofficial)