As Ramadan 2025 comes to an end, Muslims across Egypt are preparing to fulfill their Zakat Al-Fitr obligation. This year, Dar Al-Ifta Egypt has set the minimum Zakat Al-Fitr value at 35 EGP per person, ensuring that those in need can celebrate Eid Al-Fitr with dignity. With digital platforms making donations easier than ever, Egyptians have multiple ways to contribute, from traditional cash payments to online giving.
How Much is Zakat Al-Fitr in Egypt for 2025?
The official amount for Zakat Al-Fitr is based on the cost of staple food items like wheat, rice, or dates. In 2025, Dar Al-Ifta Egypt has announced that the recommended minimum per person is 35 EGP. However, those who can afford to give more are encouraged to do so.
Who Must Pay?
Every Muslim who has enough food and basic needs beyond one day must pay for themselves and their dependents.
It must be paid before Eid prayer to be valid.
Ways to Donate Zakat Al-Fitr in Egypt
Egyptians now have more ways than ever to fulfill their Zakat Al-Fitr obligations, with NGOs and fintech platforms making the process seamless.
1. Online Donations (Megakheir, Resala, Egypt Food Bank, Misr El-Kheir)
Platforms like Megakheir.com, Resala, and Misr El-Kheir allow Egyptians to donate digitally in just a few clicks.
Users can choose the amount, preferred charity, and receive instant confirmation.
Mobile wallets (Vodafone Cash, Etisalat Cash, etc.) also integrate with these platforms.
2. Mobile Payment & Banking Apps
Banks such as CIB, Banque Misr, and National Bank of Egypt (NBE) offer direct Zakat donation options through their apps.
Mobile payment services like Fawry, Aman, and InstaPay enable easy transfers to registered NGOs.
3. Traditional Methods (Mosques & Charity Centers)
Many Egyptians prefer to donate in-person at mosques or through local charity organizations.
Cash donations to local Islamic centers and food distribution hubs are also widely accepted.
Zakat Al-Fitr’s Impact in Egypt
Last year, Egypt saw record-breaking Zakat Al-Fitr contributions, with platforms like Megakheir.com processing over 25 million EGP in donations. These funds went directly to providing food, clothing, and Eid celebrations for underprivileged families.
How It Helps:
Ensures no one goes hungry during Eid.
Supports families with essential needs.
Strengthens community bonds and solidarity.
Final Reminder: Pay Before Eid Prayer
To ensure your Zakat Al-Fitr is valid, remember to donate before Eid prayer. Whether online, through mobile banking, or in person, fulfilling this obligation on time helps maximize its impact.
For digital donations, visit trusted platforms like Megakheir.com, Egypt Food Bank, or Resala to complete your contribution easily and securely.
This year, let’s make Zakat Al-Fitr more impactful than ever, ensuring that every family in Egypt can celebrate Eid with dignity and joy.
TikTok has launched a Ramadan-inspired video series to present data and insights related to the Holy Month on the platform in a fun and interesting way. TikTok took a creative approach to deliver this narrative, integrating the numbers into “mousalsalat” style episodes akin to the TV shows that are so popular during Ramadan.
Connected through one storyline, the mini-series called “أرقام بينحكى فيها” which translates in English to “Numbers Worth Remembering,” sheds light on how brands of all categories can drive results on TikTok. The series follows the story of the main hero, who knows key insights by heart as they help him navigate tricky situations throughout the six episodes.
Each episode was developed to focus on key verticals, including automotive, online retail, consumer goods, food and beverage, beauty, and luxury.
Key figures and insights highlighted in the series include:
80% of people develop a positive opinion about car advertisements on TikTok, based on research by Walnut Unlimited.
72% of users on TikTok look for product reviews and unboxings based on data from IPSOS.
Last year, Ramadan recipes on TikTok received 564 million views in MENA, based on internal data.
57% of TikTok users get inspired by content creators to try new household products during Ramadan, based on findings from IPSOS.
67% of users discover and find inspiration for luxury products on TikTok, based on research by Redseer.
Commenting on the series, Elias Walid Bassil, Head of Business Marketing & Creative Strategy for Consumer, Retail, ECOM – MENA at TikTok, said:
“This year, TikTok is encouraging brands to #BelongDifferently during Ramadan, and our video series proves that we are practicing what we preach. Following the principle of “show, don’t tell,” we make data and statistics entertaining and memorable through short-form video storytelling. The cherry on top is that we are presenting the mini-series in a format relevant to the region and occasion, namely “mousalsal” style episodes, which resemble the beloved Ramadan TV series. We hope marketers in the region find this series enjoyable and useful as they begin activating their Ramadan campaigns.”
Fresh Egypt, a Home Appliance company kicked off its Ramadan campaign with a 1:43-minute Ad promoting the company’s products. Starred by Ruby and Mahmoud El-esseily.
The Ad gained more than 600L views on YouTube and over than 1.2M views on Facebook. Fresh Egypt Ad caught the audience’s attention with its beautiful rhythmic song, saying, “because everything is much better when it’s fresh, make your life fresh and day delightful.”
Some people described it as one of the most beautiful ads this Ramadan, especially Ruby and Mahmoud El-esseily fans. Although it’s a bit different than last year’s ad that was performed by Ruby and Dina El-Sherbiny went viral in a split second.
Watch last Ramadan’s Fresh Ad featuring Ruby and Dina El-Sherbiny.
Zed has released its Ramadan 2022 brand campaign showing how happiness is everywhere at its new properties, the ad has featured a number of Egyptian and Arab celebrities.
The campaign’s video is starring nine celebrities in the fields of cinema, music, and sports. Actress Nelly Kareem, Yousra, Mais Hamdan, Joelle Mardinian, Huda El Mufti, Asmaa Galal, footballer Emad Meteb, actor Ahmed Dash, singer Tamer Hosny, and for the first time in Ramadan, the Lebanese singer Elissa.
Last Ramadan, Zed brought another set of celebrities, the ad’s song sparked a frenzy in Egypt as everyone on social media and off it, used the song’s lyrics in their daily meme.
Zed’s ad gained more than three million views so far on Youtube and counting.
Etisalat Egypt kicked off Ramadan 2022 media race with a brand TVC that promotes Etisalat’s position in the market. The ad features Ahmed Ezz and the Lebanese star Carmen Bsaibes.
Ahmed Ezz and Carmen Bsaibes appeared in five characters in different romantic situations in the ad; portraying how they saw a love story coming from the beginning in the five situations, reflecting on the ad, who believed in Etisalat’s success from the begining was right, as it was going to rack the first position in the market sooner or later. It is inevitable.
The ad song “Bahebek Enti” which translates to “I l love you” by the Jordanian singer Aziz Maraqa.
The ad gained 10 million views on YouTube, over 16M Views on FaceBook, as low as 2,327 views on Twitter, and received many positive reviews on social media. Many of them were impressed by how convincing Ezz and Basibes were in the lovers’ role; many thought they had strong chemistry between them.
Vodafone Egypt kicked off the Ramadan media race with a brand TVC “Eli Benna Hayah” which translates to “What We Have Between Us is Life”, collaborating with Amr Diab, who performed the ad song.
Every Ramadan, Egyptians and even Arabs wait for telecom companies’ brand campaigns, as they bring full creativity to the screen.
Vodafone is one of the top companies that audiences wait for, as the company excels in expressing the greatness of human feelings through its Ramadan ads.
The extraordinary Ad moved the audience’s emotions, gained very positive feedback, and many comments stated that the advert made them want to be in a relationship.
On Facebook, the ad has gained over 8 million views, 112K reactions, over 7K comments, and 15K shares.
On YouTube, it has over four million views.
All of these numbers happened in less than 48 hours.
“It’s better than all Ramadan series,” some people posted on YouTube; others said, “It’s the best ad ever.” It received many incredible heartwarming comments on Facebook praising the beauty and splendor of the ad.
This is known that Vodafone distinguishes itself and makes a special appearance every year during Ramadan through its Ads, collaborating with many famous and popular stars in Egypt.
An entertaining, heartwarming ad is a forgiving excuse to interrupt a good series, especially during Ramadan when people seek comfort after a long day of fasting by watching TV.
During Ramadan, brands compete to produce the best advertisements to enforce their brands and maximize their reach. This is obvious through their choice of celebrities to appear in the ad, selection of music, and stories that emotionally affect the viewers.
Now that Ramadan is a few days away, let’s take a look back to remember the best ads from the last season.
Here’s a list of the most-watched ads on Youtube in Ramadan 2021 that resonated with audiences in Egypt and other Middle East countries.
10. Fresh ‘Ramadan 2021’ Ft. Dina El-Sherbiny & Ruby
With 100K views on Youtube, Dina El-Sherbiny and Ruby’s duet song for Fresh nailed it as a real fresh song. The appliance company “Fresh” is known for its melody songs during the Ramadan season and this one was an extension of the previous years’ trend.
9. ZED
With 260K views on Youtube, ZED’s ad became one of Egypt’s trending memes in Ramadan and beyond. Why? It’s known that Cairo is divided into zones, with El-Tagamo3 and Zayed being the two extremes, making the argument of “no, you come here, you’re further away” this dialog happens every time you want to meet up with a friend from the opposite side. And that’s exactly why the ZED ad worked.
The ad featured a group of top Egyptian actors, actresses, social media influencers, and footballer players, including Nelly Karim, Tara Emad, Karim Abdelaziz, Shireen Reda, and Yousra, Dina El-Sherbiny, Mido, Hazem Emam, Salma Abu Dief, Mohamed Zidane, and more.
8. Mountain View
The real estate giant Mountain View’s ad gained more than 2.6M views on Youtube with its ad about connections and being with our loved ones, featuring Hussien Al-Jasmi’s voice in a heartwarming song.
7. Alex Bank
Alex Bank’s ad gained more than 3.6M views on Youtube – Football fans sometimes or, let’s be honest, want to tell the players what to do and have them actually listen. Alex Bank played on this behavior in a light ad starring Mohamed Salah and featuring appearances from Jordan Henderson and Alex Oxlade-Chamberlain.
6. Unionaire
With 5.7M views, Union Air’s ad comes 6th on the list of the most-watched and resonated ads in Ramadan 2021. The ad features Sherine’s voice in an uplifting song, starring Ahmed Dash, Asser Yasin, Esad Younis, Mostafa Fahmy and more has become a favorite of many people.
5. Coca Cola Egypt
Coca-Cola decided to come in and capitalize on our heartstrings with an ad that centers on one of Ramadan’s true tenets — our shared humanity and our closeness. The ad gained more than 12M views on Youtube.
4. Bank Misr
Bank Misr’s ad for Ramadan 2021 gained more than 35M views on Youtube – Features Mohamoud Esseily’s voice in an enthusiastic song to inspire people to be confident, strong, and keep going regardless of challenges.
3. Orange Egypt
Personal opinion? This is the best ad in Ramadan 2021 by far. Hussein Al Jasmi’s song for Orange racked up 33M views on Youtube and resonated big with Egyptians and Arabs. If you are an Egyptian who lives abroad or an Arab who visited Egypt before, you will relate, this song takes your heart and mind to a deep nostalgic level.
As always, the Orange brand knows how to win in Ramadan.
2. Etisalat Egypt
With more than 40M views, Etisalat’s ad featuring Nancy Ajram and Amir Karara comes second on the list of most-watched ads on Youtube in Ramadan 2021 in Egypt. Etisalat promotes its new network as the strongest in Egypt.
1. Vodafone Egypt
Ramadan 2021’s surprise, by all means, Sherihan’s return to the screen was a surprise for all the ’60s, ’70s, ’80s, and even ’90s generations. Vodafone Egypt’s ad ranked #1 on the most-watched and resonated ads list in Ramadan 2021 with 62M views on Youtube alone.
It monopolized conversations, we talked about nothing else except the ad and it makes perfect sense because, honestly, who doesn’t love Sherihan?
Vodafone Egypt’s ad features Sherihan’s story from the get-go till her return in a smart way.
The holy month of Ramadan, the fasting season for Muslims, is one of the most sacred and spiritual 30 days of the year in the Muslim nation, especially in the Arab world.
It’s also a time when series and entertainment shows abound as a kind of celebration of the holy month as most families gather after Iftar around the TV to treat themselves after a long day of fasting.
Here is a list of Egyptian series coming this Ramadan to watch:
Enheraf (deviation)
Starring: Rogina, Rania Mahmoud Yasin, Ahmad Safwat, Mohammad Al Kilany.
Based on actual events revolving in a thriller full of mystery, about the deviation of some characters from human nature, They bump into a psychiatrist, and she decides to adjust the course in her way.
2. AL Ser (The Secret)
Starring: Hussein Fahmi, Wafaa Amer, Nidal Al shafei, Maya Nasri.
It’s about a female lawyer who has a relationship with a businessman and discovers a dangerous secret about him, which leads to many disputes between them. He tries to control and eliminate her using power and influence. Will he succeed?
The events revolve around Yara, who abandons her dream career as a navigation officer for her possessive husband. Still, an encounter with an old friend takes her down a dangerous path.
4. Al Mishwar (The Journey)
Starring: Mohammed Ramadan, Dina Al Sharbini, Omar Abdel Al Jaleel, Biomy Foad.
Two workers at a shipping company face challenges beyond their simple world. Life takes them in endless turns between the antiquities trade and the sudden rise of class and love.
5. Al Ekhtiar – Season 3 ( The Choice )
Starring: Yaser Jalal, Ahmad Ezz, Kareem Abdel Azeez, Ahmad El sa’a.
After the overwhelming and unparalleled success of the last two parts of the series “The Choice” that monitors the army and police championships in Egypt, here is the third part, “The Choice 3”, which will be launched soon during the upcoming Ramadan season 2022, which will come in a few days.
6. Ahlam Saedah ( Sweet Dreams )
Starring: Yousra, Ghada Adel, Nabeel Noor EL dein, Mai Kasab.
Three middle-aged women suffering from insomnia and difficulty sleeping are brought together by fate to undergo experiences that will help them overcome their problems and move on to a better life.
7. Daiman Amer ( always Amer)
Starring: Mustafa Sha’ban, Omar Abdel Jaleel, Cynthia Khalifa, Sama’a Ibrahim.
The events of the Daiman Amer series revolve around a school called Vision, a school whose students and faculty members enter it with significant challenges and disagreements with the school next to it. Mr. Amer is a teacher who accompanies all his students and solves all the complex problems.
A true story from the Egyptian General Intelligence files deals with the recycling of terrorism and its export to Egypt through the people who returned from the fabricated Islamic State and how they were prepared and manufactured there to return to Egypt to spread terrorism.
9. Rageen Ya Hawa ( We’re Back )
Starring: Khalid El Nabawi, Hana Shiha, Noor the Labanees, Tareq Abdel Aziz.
Accumulating huge debts in Europe, Bligh returns home to claim his right to inherit, but his mission soon turns into a drive to reconcile his family.
10. Fatin Amal Harbi
Starring: Nelly Kareem, Hala sidqi, Fadia Abdel El Ghani, Shareef Salamah,
The series deals with the story of Amal, a real estate agent who is married with two children and lives with her mother-in-law, and many disputes erupt between them, affecting her relationship with her husband and making life impossible between them.
11. Malaf Seri (The secret File)
Starring: Hani Salamah, Muhsen Muhei El dein, Majed El masri, Mirihan Hussein.
When Judge Yahya Ezz El-Din is assigned to condemn the wealthy Maliki family for corruption, his quest for justice sends him on a dangerous adventure.
12. Suits
Starring: Aser Yasin, Ahmad Dawoud, Reem Mustafa, Mouhammad Shahin.
The series revolves around Adam Mansour and Zain Thabet, who get to know each other early on and face complex challenges to solve cases.
13. Tubah (Repentance)
Starring: Omar Sa’ad, Majed El Misri, Diab, Saba Mubarak.
After leaving and regretting his shady past and deciding to settle in a new city to start a clean, brand new life, young Toba’s life is upended when his secret is revealed with the emergence of a person from his past and his union with his archenemy.
A strange interview changes Jalal’s life when he wakes up the next day to find everything that will happen to him during the day written on his body. His days turn into a series of comic situations.
15. Jazeret Ghimam (Gimam Island)
Starring: Tareq Lutfi, Fathi Abdel El Wahab, Ahmad Amin, Mai Ez El-Din.
The people of Ghamam Island live a series of events that shake their reality when a mysterious group of strangers arrives at their homes.
16. Rania W Sekenah (Rania and Sekenah)
Starring: Ruby, Mai Omar, Ahmad Khaled Saleh, Saba Al Rafe’a.
It’s a social drama, teaser, and comedy about a businessman who owns several companies has great wealth, and has one daughter. One day, this man dies and leaves everything he owns to her. After his death, his daughter is exposed. She faces many difficulties and meets new people in her life who affect all the details of the life she lives in an exciting, dramatic framework.
17. Alam Tani (Another World)
Starring: Rania Yousef, Nidal Al Shafe’a, Feryal Yousef, Feras Sa’ed.
The pianist “Najm” is exposed to an accident that changes her life upside down to reach a stage of spiritual transparency; masks start to fall from the closest people to her, as she is like a bird fighting against monsters. Will she succeed in defeating the monsters? The upcoming events will answer this question.
18. Betlo’ El Roh (ِAfter it was impossible)
Starring: Menah Shalaby, Elham Shahin, Ahmad Salah El Sadani,Diaman Bo Aboud.
After her husband deceives her and lures her from Egypt to an ISIS den in Syria, Roh tries to escape to ends up in a camp for escapees from the organization, and returning to Egypt becomes a distant dream.
19. Meen Al (Said Who)
Starring: Jamal Suliman, Jamal Abdel Naser, Diana Hisham, Ahmad Dash.
Despite Sharif’s success in high school with a good grade that qualifies him to enter the College of Engineering, which his parents dream of attending, he aspires to own his project of making paper chairs.
20. Wojoh (Faces)
Starring: Hanan Metawe’, Mahmoud Abdel Gani, Hala Fakhir, Abed Anani.
A dramatic series consisting of three stories, each story is around fifteen episodes.
21. AL Madah- Ostoret El Wadi-(The Valley Legend) season 2
Starring: Hamdah Hilal, Hiba Majdy, Kamal Abu Raia, Wala’a Shareef.
Saber Al-Maddah’s strange dream changes the course of his life, and when he tries to find an explanation for it, he finds himself on the cusp of a war he will fight with the jinn (The Demons).
22. Al Kabeer (The Big) Season 6
Starring: Ahmad Maki, Mouhammad Salam, Byomi Foaud, Hisham Ismael.
After the massive success of the previous seasons, the Hilarious comedy AL Kabeer is coming back with new events and characters.
23. Bablo
Starring: Hassan Al Radad, Sawsan Bader, Salah Abdullah, Rashwan Tawfiq.
Sayed Hassan, known as “Pablo,” his parents died when he was young, and he lived in harsh conditions, but despite that, he was able to face life with all its circumstances and his name shined; everyone knew him because of his help to the needy and less fortunate people, He struggles with a gang that traffics in people He goes through many situations through which he shows his real nature.
24. Shoghl Ali (Monkey Business)
Starring: Fifi Abdo, Shireen Rida, Enji Kiwan, Besant El Nirawi.
It’s about two friends (Fifi Abdo and Shireen Rida) exposed to many comic paradoxes.
25. Fe Baitna Robot (There’s a Reboot in our House) Season 2
Starring: Hisham Jamal, Shaima’a Saif, Amr Wahba, Laila Ahmad Zaher.
In a comic fiction setting, the second season continues the story of software engineer Youssef, who developed two models of robots, Zumba and Laziz, to help him in his company and help his wife Sarah with the housework.
26. Bait El Shadah (House of Cards)
Starring: Wafa’a Amer, Mouhammad Mahran, Ahmad Wafeeq, Amr Ramzi.
It’s a horror-thriller with a lot of exciting events; it is based on some scientific details that were mentioned in the writings of Mustafa Mahmoud and Anis Mansour; it is questioning whether there is another world that we can contact, as there are signals sent from a thousand years that reveal some hidden issues.
A school principal named Donia Salem is shocked after her son drowns in the swimming pool, and her second son loses his speech due to the shock of his brother’s death. She held her husband Badr responsible and sought to divorce him.
28. Ward
starring: Hanan Mitawe’, Nidal Al Shafei, Mouhammad Ezz, Mouhammad Lutfi.
Ward (Hanan Mutawa) is exposed to many pressures and successive difficulties as she falls in love with two men, the first, the businessman (Nidal Al-Shafei) and the second the lawyer (Mouhammad Ezz).
At the sound of war drums, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting on the team’s t-shirts, gathering around TV screens at coffee shops, and filling up stadiums as they cheer on Egypt from their hearts.
“If you’ve got the legend, you shouldn’t be afraid,” says the voice-over of Essam El-Shawali. This famous Tunisian football commentator narrated the advert co-sponsored by both Vodafone Egypt and Pepsi.
Fueling national sentiment on social media days before Egypt gets to hear its first world games start-whistle in 28 years, the Mohamed Salah advert went viral, generating 6 million views on Facebook and YouTube and more than 22.3K shares in just a few hours.
Vodafone launched an earlier campaign ahead of the football qualifying matches, asking Egyptians to stop talking football for two months to avoid jinxing the national team.
Mohamed Salah is Vodafone Egypt’s brand ambassador for 2018 after signing an agreement with the mobile operator last December.
Salah won the hearts and minds of Egyptians after scoring the golden goal that qualified Egypt for the upcoming world football matches for the first time in nearly three decades.
Reported by Nermeen Salem, and Ahmed Maher and edited by Sara El-Khalili.
Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign this Ramadan featuring players singing their training routine straight from the camp and social media followers cheering with a series of lip-synced videos of the same songs.
Using its famous hashtag #يلا_نكمل_لمتنا (let’s get together and live with our team), Pepsi’s campaign encompassed a series of five videos all front-lined by national team defender Saad Samir, with a little help from his teammates Tarek Hamed, Ahmed El-Shenawy, Mohamed Awad and Marwan Mohsen.
The players showcase how their training days are going, singing catchy musical numbers which tell their training regimen, meals, and how they spend their free time, all through the power of the song.
Watch the full series on Pepsi’s Instagram account
Pepsi’s first campaign video went live on May 18, generating more than 26 million views across Facebook, Instagram and Youtube. The campaign also succeeded in producing lots of user-generated videos featuring fans’ lip-synced videos cheering for the players.
The campaign fulfills Pepsi’s commitment to bringing Egyptians together, serving this year as a channel for people to support their national team ahead of the big games this month in an engaging way.
Support the Egyptian national football team and keep their spirits high! Upload your video on Instagram using any music app. Don’t forget to add the campaign’s hashtag #يلا_نكمل_لمتنا (let’s get together and live with our team).
