Tag: Ramadan

Twitter is set to launch the first Ramadan TV guide bot. TV viewers can send a Direct Message to the Arabic entertainment news portal @FilFan that will automatically display a variety of categories to choose from: ‘Channels’, ‘Series’, ‘TV shows’ and ‘Now showing’.

Once selected, viewers will automatically receive a message that will include a list of series, TV channels, timings as well as a daily recap of their favorite series based on their selection.

محتار تتفرج على إيه ومش عارف مواعيد برامج ومسلسلات #رمضان ؟ اسألنا و"بوت" FilFan ها يرد عليك تلقائياhttps://t.co/C7Acb0lMq9

— FilFan.com (@FilFan) May 27, 2017

Twitter Celebrates Ramadan With Three Custom Emojis and Hearts

Millions of people from across the globe flock to Twitter as they celebrate the holy month of Ramadan. Regardless of location or language, people connect during Ramadan in interest of getting real-time updates on activities in their neighbourhoods, connecting with those fasting around the world, learning how to lend a hand, and sharing wishes and special moments during the blessed month.

https://twitter.com/TwitterFaith/status/867394776349331456

This year, to help people around the world celebrate the ninth month of the Islamic calendar, Twitter is rolling out various initiatives to help create a more fulfilling Ramadan experience for everyone. Use any of the hashtags below in your Tweets and you’ll see a crescent moon appear next to these terms, from today to the end of the holy month.

• #Ramadan

• رمضان#

• رمضان_كريم#

• رمضان_مبارك#

The second emoji being launched this year embodies the spirit of iftar as it illustrates a date along with a glass of yoghurt, that are commonly used to break fast. Use any of the below hashtags in your Tweets and you’ll see the emoji appear next to these terms.

• إفطاراً_شهياً#

• إفطار_رمضان#

• إفطار#

• فطور_رمضان#

• فطور#

• #Iftar_Ramadan

• #Iftar

The third emoji is a visual of a lantern that embodies the cultural spirit of the holy month. This emoji will appear when any of the following hashtags are used:

• فانوس#

• فانوس_رمضان#

• فوانيس_رمضان#

• فوانيس#

• #Ramadan_lanterns

• #Ramadan_lantern

 

On Periscope, people can use any of the following hashtags on the title of the broadcast this  #Ramadan, and when their viewers tap the screen, the hearts will transform into crescent moons.

• #Ramadan

• #رمضان

• #رمضان_كريم

• #رمضان_مبارك

In addition, exclusive Ramadan Q&As will take place with celebrities and experts covering entertainment, culture, religion and health, giving fans an opportunity to engage in a live video conversation around popular topics.

Another unique activation includes the first ever Ramadan themed live 360 videos that will take place on Twitter by multiple broadcasters showcasing the spirit of Ramadan through an immersive experience. Whether watching the live videos or the replays, people can simply move their device or scroll their finger across the video Tweets to explore every angle of the location shared.

Iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, has announced in a press release the launch of its revolutionary service in Egypt with exclusive content for the 2017 Ramadan season.

The groundbreaking Egyptian comedy series, Waklinha Wala, features 30 of the top stars in the Arab world, is co-produced by Shadows (Ahmed Helmy’s Production Company), Front Row and the Kuwait National Cinema Council. The plot depicts the lives of four families living in a rundown building in Cairo’s renowned 5^th district as they try to repair and rebuild the disintegrating building.

Additionally, iflix will offer exclusive streaming of Ahmed Mekky’s new comedy Khalsana Beshyaka and Ahmed Fahmy’s Rayah Al Madam. iflix’s Ramadan mix of content will also feature a variety of Gulf, Lebanese, Syrian and Bedouin TV series’, all staring prominent actors from the Middle East, through which the company aims to cater to drama & comedy lovers of all types.

Tamer Rashad, iflix General Manager for Egypt commented: “With three quarters of the world’s Arabic content being produced in Egypt and a population of over 90 million people, we are incredibly excited to bring iflix’s world class service to young Egyptian talents. Offering users, a fantastic selection of the best TV shows and movies from all over the world, to stream or download on any device of their choice, iflix is primed to revolutionize the way Egyptians consume entertainment.”

“We understand that countries differ in culture and what local consumers want in each market is different. We are passionate about creating a service specifically for the needs and interests of Egyptians. From content to marketing to distribution, our customers are at the core of everything we do,” he added.

Starting today, consumers can sign up for a 30-day free trial via iflix’s website, www.iflix.com, giving them unlimited access to thousands of the world’s best TV shows, movies and more on every device they own, with no credit card required and no obligations.

Each iflix subscription includes:

• Unlimited access to iflix’s vast library of thousands of first-run exclusive shows, award-winning TV series, blockbuster movies, popular local and regional content, children’s programs and much more;
• Access to iflix on up to 5 devices and streaming on 2 devices simultaneously including phones, tablets, laptops, desktops, TVs and other connected devices;
• The ability to download TV shows and movies to any phone, tablet or mobile device to binge-watch offline, when not connected to the Internet;
• The ability to share their iflix subscription with family or friends and watch shows on two different devices at the same time.
• 1 month free trial with unlimited access, and only EGP 50 per month after that

With over 170 studio and distributor partnerships, iflix offers subscribers the largest selection of iconic, critically acclaimed TV series and fan-favourite films both internationally and locally available in the region. iflix’s growing library of exclusive, first run series includes Multi Emmy® winning US phenomena Mr. Robot, this year’s smash hits The Cardinal, Ice, Ransom , Ekhtyar Egbari   Al Raboos & Al Ab Al Rouhi,  and many more, all available for the first time in with local subtitles . Amongst the hundreds of top shows now available on iflix are every episode of Friends, The Walking Dead, Mad Men, Falling Skies, Fargo, in addition to many more of the Lebanese, Syrian & Egyptian Movies & TV series. iflix additionally offers an incredible catalogue of kids’ content, including Yo Gabba Gabba, Milly Molly, Martha Speaks, Ben 10, and much more.

Monthly retail subscriptions for one month of unlimited access to iflix will be priced at EGP 50 per month. Annual subscriptions will receive a 20% discount off the monthly rate and are priced at an incredible EGP 475 per year.

Now available to one billion consumers across 18 markets throughout Asia, the Middle East and North Africa, iflix offers consumers, a vast library of top Hollywood, Asian and Middle Eastern regional, and local TV shows and movies including many first run exclusives and award-winning programs. Each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.

For new subscribers, iflix offers a complimentary one-month trial with full access to its service, features and content. Go to www.iflix.com, or download the app from the Google Play or Apple App Store to register.

Dubai-23 May 2017- Anghami, the leading music streaming company in the MENA region, is gearing up for Ramadan, offering its 40 million listeners additional content specifically tailored for the Holy Month. This includes religious and spiritual songs and Anasheeds by iconic Muslim singers, Quranic recitals and Duaa’ by world famous Sheikhs, themed songs from Ramadan television blockbusters, cooking, and workout content.

To respond to the needs of its listeners, Anghami has curated additional content for users who seek an alternative audio consumption. Global and regional singers of the spiritual and religious genre, such as Sami Yousif, Maher Zain and Hussein Al Jasmi feature their Anasheed songs on Anghami this Ramadan. Also, through its partnership with MBC, Anghami will be hosting the soundtracks of the channel’s blockbuster television series, featuring leading stars of the music industry.

A 2016 Anghami research suggests that the GCC and Egypt recorded 110% increase in content consumption on specific topics during Ramadan including religious, workout and cooking content. While 50% of the consumption on Anghami remains from the mainstream libraries, the remaining and growing 50% is for Ramadan content and customised playlists for the Holy Month. Saudi Arabia, UAE, Egypt and Kuwait take up to 70% share of traffic in Ramadan.

“Anghami’s triple digit year-on-year growth has attracted an audience of various tastes. We have seen 63% rise in religious content streaming in the GCC and Egypt. There is also 123% growth in workout content streaming and 110% upsurge in cooking content. Brands are working to connect with their consumers during this period, celebrating love, family, and many of the other Arab values that are underscored during the Holy Month,” says Elie Abou Saleh, the company’s Commercial Director.

For him, the introduction of dedicated and focused sections with enhanced content will accommodate the likes of the platform users around the region. This also presents a great opportunity for brands to interact and connect with consumers ahead of the Holy Month. Last year for example, we helped a brand create 30 different audio messages to advise people on a healthier lifestyle during Ramadan. As the digital revolution continues to dominate the region, digital marketing provides a more effective and cost efficient way to reach a target audience.

Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on the platform during the holy month.

Community: Comes to life on Facebook

Over 244M people on Facebook celebrate Ramadan. Including 86% of people on Facebook in the Middle East.

Leisure: Comes to life on Facebook

Every day during Ramadan in MENA, People spend 1.92M incremental hours on Facebook. That represents 5% more time spent per session by the average MENA Facebook user during Ramadan, which means you have an extra 57.6M hours to capture attention during Ramadan.

Prime Time: comes to life on Facebook

Usage of Facebook rises by up to 200% from 2-5AM.

Night Time: comes to life on Facebook

• There are 4.16x more conversions at 4AM during Ramadan compared to non-Ramadan months.
• And there are 4.84x more conversions on Mobile during this time.

For more insights, download the Facebook Ramadan Playbook

With the holy month of Ramadan approaching, brands and organizations will soon commence their campaigns to engage consumers in a conversation during the blessed month.

See Also: 7 Big Stats That Show Which Ramadan  Advertisements Resonated Most in 2016

Ramadan is a great time for people across the globe to connect with one another through Twitter. From getting real-time updates on Ramadan activities in their neighbourhood, to connecting with people around the world, and even sharing well-wishes and special moments, people flock to Twitter every day during the blessed month.

Ramadan 2016 stats on Twitter

Overall Twitter activity increased by an average of 26.3% during the month of Ramadan. This was evident during Ramadan 2016, where over 10.7 billion impressions related to #Ramadan appeared on Twitter, with the most trending topics being: food/cooking, religion, health/wellness, and tv shows.

The below graph reflects the Twitter activity during a regular day in the month of Ramadan, and how people tend to be more active from Iftar time until sunrise.

Throughout the month, the volume of conversation increased steadily on a daily basis from the first day of Ramadan until Eid, with an 18% increase in Daily Active Users throughout the month.

In comparison to the year 2015, the overall conversations on Twitter related to Ramadan, increased by 88% YoY, with the MENA region being home to more than 50% of the world’s Ramadan content.

Brands on Twitter in Ramadan

People on Twitter are also engaging with brands, where in KSA there was a 27% increase in content searched for related to Ramadan, and a 33% increase in Tweets published.

In addition, Ramadan’s late nights witnessed an increase in consumer activity on Twitter, as the volume of conversation is at its highest levels post Iftar, and continues until early morning.

Overall usage and activities increased on Twitter during the month of Ramadan, by the following rates: +28% in KSA, +27% in UAE and +24% in Egypt. The main activities that have witnessed an increase in engagement on Twitter include Tweets published, videos viewed and content searched for.

2016 media highlights:

• Over 20 Q&As were conducted on Twitter, including with celebrities @Youssra, @GhadaAbdelRazek and @Fouad_Bayoumi, where a total of 500+ questions answered | 2.1M impressions | 160k video views.
• Daily Live shows were hosted on Periscope, Twitter’s live video streaming app
• Partnership with Al Arabiya News Channel offered Iftar and Imsak timings through an auto-responder service in any city around the world

.@MohamedSayyed10 #AskYoussra pic.twitter.com/UnpsrgXoai

— FilFan.com (@FilFan) July 5, 2016

.@Heshoz #AskGhada pic.twitter.com/NX9tc7Fn3r

— FilFan.com (@FilFan) June 15, 2016

Ramadan campaigns on Twitter

Campaigns held during the month of Ramadan also witnessed an increase in people’s engagement.

One such campaign that took place on Twitter last year includes Vimto, which captured the attention of the Twitter audience with a video first campaign, building on the spirit of family time, and giving back to the community, all under the hashtag of: #خلنا_نجتمع (Let’s gather)

The campaign delivered more than 40 million impressions and 3 million video views, reaching over 3 million people in the region, testifying to the importance of engagement during Ramadan.

 Ramadan is a special month filled with celebrations among friends and family members, where people come together and share these special moments on Twitter.